Analysis of Northwestern University's Social Media Marketing Course

This report provides a comprehensive analysis of the Social Media Marketing Specialization course offered by Northwestern University on Coursera. The introduction highlights the increasing importance of online learning and the specific focus on a free course in social media marketing. The main body delves into the course's objectives, which include understanding social media's role in brand promotion and equipping learners to become effective marketers. It explores the entry criteria, emphasizing that no specific qualifications are required, though a background in business management is recommended. The report details the registration and enrollment processes, including the steps required to sign up. It also examines the teaching and learning strategies employed, such as brainstorming and visual content, and outlines the assessment methodologies used. Furthermore, the report touches upon the career progression opportunities available to graduates of the course. The conclusion summarizes the key findings, reiterating the value of online courses in developing digital marketing expertise. The report includes references to relevant academic sources supporting the analysis.

INNOVATION AND
TECHNOLOGY

TABLE OF CONTENTINTRODUCTION
MAIN BODY
1. The course’s objectives and rationale:
2. The entry criteria:
3. The registration, enrolment and learning processes in place:
4. The teaching and learning strategies employed and its pedagogy:
5. Any assessment methodology attached to the course:
6. Clarity of any progression opportunity:
CONCLUSION
REFERENCES

INTRODUCTION
 Digitalization has promoted online learning ability of learner, with the
help of online course, individual have explored different free course to
improve their skill set.
 This study is based on Social Media Marketing Free course available on
Coursera.
 This report will discuss course objectives and rationale of the course
and will explore entry criteria including enrolment and registration
process.
 At last, this report will discuss teaching and learning strategies
employed and methodology used in the course.

1. The course’s objectives and rationale:
 Social Media Marketing specialization is one of the most effective free
course provided by Northwestern University on Coursera for free, this
course focus on segment of digital marketing. There are certain
objectives and rationale of Social Media Marketing Specialization
course, these are:
 Objectives:
 Social media concept and clear understanding of business marketing
process will be explored in this course.
 Learner will learn about role of social media for brand promotion and
importance of social networking for brand recognition.
 Major objective of this course lies in providing effective marketing
program that will allow learner to become effective marketer for their
business brand.

2. The entry criteria:
 The entry or edibility criteria for learner to explore Social Media
Marketing Specialization course on Coursera is quite simply, learner do
not need to have any specific qualification or requirement to enrol on
this course.
 However, there are certain criteria set by the Northernwestern
University for this course, these are:
 Student must have completed 10+2 or higher education in business
management or any other specialized subject to enrol and gain better
understanding for business promotion through social media marketing
campaign.

3. The registration, enrolment and
learning processes in place:
 Every course involves registration process allowing student to ensure
they become aware about the course and further details.
 For the completion of Social Media Marketing Specialization on
Coursera, student need to follow registration process, these may
include:
 Step 1: Enrol: Learner need to enrol on official website of
Northwestern University or on Coursera at option provided for enrol
where sign up will be required.
 Step 2: Formal sign up: Learner need to sign up to Northwestern
University or on Coursera with identification of proof which may
include governmental ID.

4. The teaching and learning strategies
employed and its pedagogy:
 Social Media Marketing Specialization is one of the most powerful
course that solve marketing problem faced by the business, student
need to consider this course as this focus on most effective teaching and
learning strategies, these are:
 Brainstorming teaching strategies: Brainstorming is one of the most
effective teaching strategy adopted by Northwestern University for the
Social Media Marketing Specialization course in which they will allow
learner to use their critical thinking ability to ensure they gain in-depth
knowledge and experience of marketing using social media. Educator
use visual brainstorming teaching method allowing them to provide
digital content to the student.

5. Any assessment methodology attached to
the course:
 Social Media Marketing Specialization is specialized course in which
learner explore social media marketing concept in details allowing them
to become effective, there are certain methodology defined in the
course, these are;
 Online lectures methodology: Online lectures will be provided to the
student enrolled for Social Media Marketing Specialization course
allowing them to gain knowledge and understanding of social media
marketing, live online lecture will be provided by the educator to the
student allowing them to become effective.

6. Clarity of any progression opportunity:
 Social Media Market Specialization from Nothwestern University allow
learner to gain certificate of social media marketing experts, there are
certain profession opportunity explored by learner in this course, these
are:
 Employment: After completion of Social Media Market Specialization
course, student will explore employment opportunity as social media
marketing expert allowing them to become master with skills.
 Employment opportunity will be provided to student for social media
marketing or job position in marketing in a firm.

CONCLUSION
 This report has discussed Social Media Marketing Specialization course
on Coursera provided by Northwestern University to become effective
marketer.
 Later this report has discussed role and importance of online course in
becoming digital expert and to gain maximum knowledge and
experience.
 At last, this report has explored requirement and registration process of
enrolling in this course.

REFERENCES
 Books and journals
 Sun, A. and Chen, X., 2016. Online education and its effective practice:
A research review. Journal of Information Technology Education, 15.
 Palvia, S., Aeron, P., Gupta, P., Mahapatra, D., Parida, R., Rosner, R.
and Sindhi, S., 2018. Online education: Worldwide status, challenges,
trends, and implications. Journal of Global Information Technology
Management, 21(4), pp.233-241.
 Lockee, B.B., 2021. Online education in the post-COVID era. Nature
Electronics, 4(1), pp.5-6.
 Korableva, O., Durand, T., Kalimullina, O. and Stepanova, I., 2019,
March. Studying user satisfaction with the MOOC platform interfaces
using the example of coursera and open education platforms.
In Proceedings of the 2019 International Conference on Big Data and
Education (pp. 26-30).