SMM Application: A Personal Observation and Exploration

This assignment delves into the realm of Social Media Marketing (SMM), a crucial tool in the digital media landscape. The student reflects on the concepts learned, particularly the SMM cycle, which involves proposition, customer queries, and a call to action, emphasizing the importance of 'Listen' and 'Observe' phases. The assignment highlights how SMM facilitates direct interaction between manufacturers and customers, fostering education and opinion exchange. It also discusses the increasing adoption of SMM by marketers, its potential for generating follow-up calls, and the student's interest in exploring real-world examples of its impact on business outcomes. References to relevant literature further support the analysis of SMM's role in modern marketing strategies, including the SMM planning cycle and its five stages.

Answer:
Digital Media has become a handy tool in the hands of Marketers. During the previous week,
I learned and practice many concepts associated with SMM or Social Media Marketing.
SMM is an integral and most versatile tool in the Kitty of digital media. It allows direct
interaction between the manufacturers and customer where they can exchange opinions and
educate each other about certain aspects related to the services and their exact utilization.
This unique nature of the SMM demands an SMM cycle plan. In broad terms an SMM cycle
plan refers to a process where Marketer comes up with a proposition, followed by the queries
of the prospective customers. In the third step of the process, marketer satiates the queries of
the customers and generates a call for action. This loop based communication increases the
chance of a conversion by multiple folds (Kim, 2012).
“Listen” and “Observe” are two very important components of this SMM cycle. In general,
companies appoint two separate departments for this purpose. One department collects the
feedback and consolidates them into a set of questions. The representatives from the side of
the think tank of the team prepare the answer for general and specific questions. After it, the
media advocates take the charge, they act as an influencer in the process and continue the
loop until it reaches a conclusion. It is my personal observation that SMM is picking up as a
first choice for the marketers because it allows them to generate follow up calls as part of a
natural progression of the communication (Ko, 2012).
I am keen to explore SMM more in the classroom under the able guidance and practical
insights of my professors. It will be interesting for me to explore some real-world examples
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where the presence of SMM made a difference in the process of selling the goods and
brought in a positive impact on the profit statements of various companies.
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BIBLIOGRAPHY
Kim, A. (2012). Do social media marketing activities enhance customer equity? An empirical
study of. (Online) Available At: Journal of Business Research,
http://hamkarfile.ir/up/1650.pdf. Accessed 07-07-19
Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical
study of luxury fashion brand. Journal of Business Research, (Online) Available
at:https://www.sciencedirect.com/science/article/abs/pii/S0148296311003584.07-07-
19.
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