Digital and Social Media Marketing Analysis of Park Hyatt Sydney

This report analyzes the digital and social media marketing strategies employed by the Park Hyatt Sydney, a luxury hotel. It examines the hotel's presence on various social media platforms like YouTube, LinkedIn, Facebook, Pinterest, and Instagram, as well as its use of a digital service site. The report assesses the appropriateness of the hotel's content, its focus on quality over quantity in metrics, and its responsiveness to customer reviews. It also explores how the hotel leverages digital media to reinforce its brand message, attract customers, and manage its online reputation. The analysis covers various aspects, from the content's appeal and the hotel's engagement with its audience to the consistency between online representations and real-world experiences, including how the hotel addresses feedback from its guests. The report emphasizes the importance of personalized communication and forward-looking statements in the hotel's digital marketing approach.

Running Head: Digital and Social Media Marketing
DIGITAL AND SOCIAL MEDIA MARKETING
Name of the Student
Name of the University
Authors Note

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Digital and Social Media Marketing
Response to Question 1: The Park Hyatt Sydney is one of the magnificent harbors the luxury
hotel located in between the Harbour Bridge and iconic Sydney Opera House. Hyatt Hotels and
Resorts launched its real-time global hotel on twitter for the very first time @HyattConcierge for
concierge service (Hyatt.Com, 2020). Park Hyatt also set up its presence on Youtube, LinkedIn,
Facebook, Pinterest, and Instagram. It also launched its digital service site to connect with guests
in the Control Room. Hyatt reassesses its digital and social strategies, totally focusing on the
quality instead of quantity of metrics for its triumph. Yes, it is appropriate for Park Hyatt to
reinvent their digital media voice by more customized engagement via various mobile
applications, also launching a new portal for visitors and sharing their magnificent and alluring
wish lists to them. Park Hyatt has been early adopters of market strategy, which claims to go out
with social media marketing to enhance sophisticated social enterprise.
Response to Question 2: Park Hyatt posts very catchy content in various sites for its 5Star
Accommodation in The Rocks, Experience Harborside Luxury and many more justifying the
fullest experience of stay to customer. The sites offer various types of informative content
regarding the location of park Hyatt, enhances the nearby events take place, reviews of the guests
and visitors and many more. Park Hyatt, the initial word, affirms a place for unique and
unexpected enjoyment in every stay and welcomes visitors to enjoy memorable and enhanced
moments. (Digiday, 2020). Park Hyatt posted its content online; it is very much appropriate and
generous that it demonstrates the designer furnishing and the finest, meaningful interiors, elegant
taste, and much more complementing the distinctive characteristics of a destination.

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Digital and Social Media Marketing
Response to Question 3: Park Hyatt focuses on the quality of stay rather than the quantity. It
enhances to go beyond the digital boundaries and come up with reinventing ideas to deliver their
message to guests. Traveling and accommodation is getting cheaper for the average individual
and much more attainable. The Park Hyatt enhances the brand message for the hotelier to attract
more customer and it assures its key target market by engaging with beautiful images, with other
preferred videos and other content with specific written information. Everything is
communicated in a personalized way including cautionary statement, financial statements, and
many more are set forward. Park Hyatt likes to be updated regularly, like new information about
the events or happening to take place, changes assumptions, and many more (Zhang & Verma,
2017). Yes all the statements and posts that Park Hyatt made on each website is appropriate and
implies by a forward-looking statement of the company for leisure travel, luxury, housekeeping
services, cleanliness, the brunches, and many more. The posts are worth to be reviewed; reality is
as similar as posted online websites.
Response to Question 4: Yes, the general manager of Park Hyatt and the service team revert
their reactions to the reviews of people and communities in a very decent, pleasant, and
welcoming gesture to every response (Johnson, 2018). The manager thanks feed giving feedback
and sharing their wonderful time with Park Hyatt, and if any issues arise, then managers make
sure that the problem will be resolved as earliest possible. The positive review motivates them
and gives them the pleasure of being best, while negative reviews enhance them to overcome
such issues and be at its best service.

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Digital and Social Media Marketing
Response to Question 5: The communities’ states that Park Hyatt perfectly represents the
modern harbourside luxury located in between the harbor bridge and an iconic Sydney opera
house, which gives an everlasting and alluring pleasure. It is an iconic property situated at an
unbeatable location. The people show their positive gestures toward the service quality of
concierge staff (Rahimi, 2017). The communities responded positive and happening reviews to
the manager of Park Hayat so that they will be motivated and feel pleasure to serve them,
whereas negatives responses were also given. In such a case manager, assure managers and staff
members to take the earliest possible action. Yes, the comments photos or the shares that are
being posted in Park Hyatt sites are appropriate in reality too, and people have great experience
in visiting Sydney and accommodated in Park Hyatt Sydney.

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Digital and Social Media Marketing
Reference
"5 Star Hotel Accomodation In The Rocks | Park Hyatt Sydney". Hyatt.Com, 2020,
https://www.hyatt.com/en-US/hotel/australia/park-hyatt-sydney/sydph.
"Inside Hyatt's Revamped Social Media Strategy - Digiday". Digiday, 2020,
https://digiday.com/marketing/hyatt-social-media-strategy/.
Johnson, S. (2018). Walsh Bay.
Rahimi, R. (2017). Customer relationship management (people, process and technology) and
organisational culture in hotels. International Journal of Contemporary Hospitality
Management.
Zhang, J. J., & Verma, R. (2017). What matters most to your guests: An exploratory study of
online reviews.