Analyzing the Benefits of Social Media Across Different Sectors

This essay examines the multifaceted benefits of social media across various sectors. It begins by highlighting social media's crucial role in marketing and advertising, emphasizing its use in enhancing brand visibility and implementing creative digital marketing strategies. The essay then explores social media's impact on earning money, particularly for individuals with physical limitations and young entrepreneurs. Furthermore, it delves into how social media improves the education sector by providing access to educational resources and fostering communication between students and educators. The benefits extend to women's empowerment by increasing social circles and enabling online businesses. Additionally, the essay discusses social media's role as a significant recruitment tool, generating employment opportunities. While acknowledging its negative aspects, the essay concludes that social media is a vital tool for societal advancement, offering opportunities for growth and development across various domains. The essay utilizes several academic references to support its arguments.

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Introduction
In the contemporary and global world, the numerous social media channels are taken use for
connecting people together across the globe via internet. No matter about the means such as
media sharing websites, blogs, forums, social networks, etc. the individuals can perform several
activities and have a conversation with each other (Siamagka, et al., 2015). The paper will give
arguments about the distinctive benefits of social media on five major sectors that comprises of
as a source of earning money, marketing and advertising strategy, to attain improvement in
women life, to upsurge employment opportunities and to improve education. The paper will
highlight all these aspects with some detail analysis that in what manner social media helps them
to grow and will conclude with an overall evaluation of the discussion.
Benefits of Social Media
Social media plays a vital role in a successful marketing and advertising of any organisation as
the companies makes use of social media and social networks in enhancing the social visibility
of an organisation by having a strong online presence. There is a trend that the company
advertises and markets their brand on several social networking sites such as Facebook, Twitter,
Instagram, etc. All such social media channels help the organisation in achieving strong social
recognition and marketing of the products and services of the company (Husain, Ghufran and
Chaubey, 2016). Another marketing and advertising benefit of social media is creative digital
marketing, a marketing technique that of the company for publicizing the products through
digital technology. There are various digital technologies such as internet, mobile phones, etc.
which helps the companies in generating revenues and participate in economic development
(Lazaroiu, 2010). Next key benefit of social media in context with marketing is to retain the
customers through 24*7 online support, taking feedbacks from customers, and marketing of their
brand through positive reviews on various social platforms. Thus, social media has vast benefits
in respect with economy, increased advertising and extended marketing of the organisation and
its product and services (Tiago and Veríssimo, 2014).
Second important aspect in which the benefits of social media can be analysed is helping the
people in earning money. Social media is considered as a source of generating money through
various social networks and tools. There are people who are handicapped or are physically un-fit

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or disable who cannot have much exertion for their livelihood. To those people, social media
gives an opportunity to earn without any much physical movement; it becomes their source of
earning. For example, people can make their website or have their business accounts on several
social networks from where they can purchase and sell (Gilfoil, 2012). This results in social
media appearing as an income generation source. Another benefit of social media in earning
money is that there are several young people who are running a good business and earning high
amount by the means of social media channels irrespective of their age, geographical location,
experience, etc. Thus, social media is successfully running the livelihood of thousands of people
just by considering social media a channel for business and expending it without any such
barricades that are found in the physical business channels (Tsimonis and Dimitriadis, 2014).
The third key area which is served by social media advantages is the education sector. There are
still numerous regions that are not much developed and do not have technological and
infrastructure facilities by which the children can have a better education. But with the effort and
participation of social media in human lives, the scenario has completely changes as now the
education is offered via social media channels and social networks which are also free of cost.
With the help of social media, the children can study, achieve relevant study material and can
have learning by the means of video conferencing (Tess, 2013). Social media also offers number
of opportunities to connect with the international lecturers and also develops an effective flow of
communication between the students and the teachers. This assists the students in fetching
meaning information and study material which can help them in building their career. On the
education sector, social media also helps in offering good job opportunities to the students with
the help of digital media that enables universities and organisations to select some of the best
students as their future employees (Dron and Anderson, 2014).
The next segment who is reaping the benefits of social media is the female members of the
global world. Still in several regions of the societies, women are not allowed to perform
commercial and business activities because of the old traditions and customs. This restricts the
women development and growth of female members of the society. Thus, to eradicate such issue
and to improve the lives of women, social media plays a significant role. One of the benefit is to
increase the social circle and have social network which is easily not possible for women as it is
analysed that when females have started using social media platforms such as Facebook,

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WhatsApp, etc. they are tend to perform their own online business and started earning which
makes them independent and to have an access to a more better life (Leftheriotis and Giannakos,
2014). Another key benefit for women is that there are several talents and capabilities possess by
the women across the world but due to unavailability of financial and family support, they do not
tend to grow their capability in a form of business. But social media helps such women in
starting a new phase of their lives by giving them a platform to show their talent such as e-
commerce activities related to arts, decorations, bakery business, boutique, fashion, etc. All such
are the fields where women have gained huge recognition by initiating business through social
media channels (Benson, Morgan and Filippaios, 2014).
Social media is the most recognized recruitment tool for both domestic as well as international
organisations. The companies have started recruiting people on the basis of their profiles made
on several social business sites such as LinkedIn, Monster.com, etc. (Utz, 2016). These are the
sites that help in developing the employment sector by offering suitable jobs to thousands of
individuals. Another employment benefit of social media for both the organisation as well as for
the individuals is that there is an access to a number of choices to select the candidates or the
companies. It is not restricted by geographical borders. It is one of the vital sources of generating
employment opportunities in present time. With the help of these social media sites and social
networking platforms, individuals can apply for jobs in other companies but can also work for
them too as a great employment opportunity (Schaupp and Bélanger, 2013). There is an
extensive need to effectively manage the overall activities and operations of these social media
sites and thus they require qualified individuals. This results in increased availability of jobs
and thus, a big threat of unemployment has started resolving with the initiative of social media in
the world.
Social media offers extensive advantages and benefits to several other segments too as well as
play a significant role in developing those segments. It comprises of development of the small
businesses, getting financial support, increasing awareness, enhancing brand visibility and
hundreds of other benefits (Markova and Petkovska-Mircevska, 2013). But on the same time
there is literature that focuses upon the negative side too which is related with the overuse of the
social media or wrong use of these channels such as for terrorist activities, for advertising fake
news or stories, etc. Thus, it is evident from the discussion made above that social media is not

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only a channel but also a factor for improving and recuperating several aspects of the society
which otherwise remained unexploited. Social media gives those aspects of the society, an
opportunity to grow and develop and reap the benefits from the global world as much as possible
(Malthouse, et al., 2013).
Conclusion
From the insights gained from the paper, it can be concluded that social media and its
significance is rising on a continuous basis. People are not taking use of social media just for
interaction or social networking but also for numerous vital purposes that includes expansion of
the business, e-commerce activities, effective marketing and advertising through digital
marketing, global visibility of the brand, women empowerment, eradicating the issue of
unemployment from the world by offering employment opportunities, earning income, buying
and selling and several other activities. It can be stated that involvement of social media in the
human lives is up surging with an increasing arte and this is fetching their attention to involve in
all such activities. Therefore, individuals, business organisations and other institutes must take
use of social media and its benefits but also considering the few negative sides associated with
the aspect too such as breaching of security, development of rumours, support to terrorism, etc.
So that only positive outcomes can be realized of taking use of social media.

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