Social Media Marketing: Exploring the Pros and Cons for Business

This essay explores the advantages and disadvantages of social media marketing. It highlights cost-effectiveness, quick customer response, and improved customer service as key benefits, supported by examples like Nestle and Cadbury. The essay also addresses drawbacks such as time consumption and the potential for negative feedback to damage brand image, referencing the Maggi controversy. The analysis emphasizes the importance of managing these disadvantages to maintain a positive brand image and achieve competitive advantage. The document is available on Desklib, a platform offering a wide range of study tools and solved assignments for students.

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Social Media Marketing
The thesis statement relates to the importance and drawback of social media marketing. It has
been seen that there are many advantages and disadvantages related to social media marketing.
By taking into consideration the recent situation, it is necessary to emphasize on social media
marketing so that large market share can be achieved in the competitive market (Whiting and
Deshpande, 2014). In this paper various positive aspect and negative issues will be discussed
related to social media marketing. To achieve success in the high competitive market the
company’s focuses on promoting their products through social media marketing.
It is one of the important advantages related to cost effectiveness. In this it is analyzed that social
marketing incur low cost as compared to other source of marketing. There are social media
channels which are not costly and through this it can be simple to interact with the large mass of
audience. It can be considered as the advantage for the company to reach the large mass of
audience. Product or service promotion can be done by taking into consideration the overall cost
effectiveness. In social media marketing the companies can cater the large targeted audience
(Vinerean, 2017). It has been seen that companies can also introduce new products and services
in the market and through this demand can be enhanced easily. For example: Nestle company in
which it has been seen that company considered this technique to promote the products and
services in the market. The company promotes its products and services through its Facebook
and Twitter accounts. This is one of the best sources that helped the company to achieve large
market share and in the current scenario it is important for the company to consider this
technique. This source will give benefit to the company in attaining profits in the competitive
market. So, it is concluded that cost effective is the benefit related to social media marketing. In
this it is analyzed that company can easily promote the products in the competitive market. Like
Nestle achieved success by focusing on the social media marketing technique. It helps the
company to earn more by promoting the products and services in the market.
The advantage is related to quick response. Social media marketing is known as the effective
source that is also the best source which helps the company to market the products and services.
Through social media marketing the customers can easily solve their queries and company can
also analyze the requirement of the customers. On social media sites the option is available for
the customers to give their feedback or ask any queries which is directly seen by the executives
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of the company. So, it has been seen that by synchronizing the website it can be simple for the
company to gather the entire need or the queries of the customers .By analyzing the overall
queries it can be simple for the company to promote the products and services accordingly. It has
been evaluated that company introduce the product by posting the pictures of the social media
sites and through this it can be easy to gather the overall data. The satisfaction level of the
customers can help the companies to respond to the customer’s queries quickly so that it can be
easy to enhance to the demand in the competitive market. It has also been seen that through
social media marketing it can be simple to focus on food marketing. The choices and preferences
of the children can be changed if social media marketing is taken into consideration (Kelly,
Vendevijvere Freeman and Jenkin, 2015). For example: it has been seen that Cadbury is one the
biggest company and promotion of the products is also done through social media marketing. In
this company also solve the queries of the customers by responding them quickly. By giving
response to the customers immediately helped the company to maintain the good image in the
market and large market share has been achieved by Cadbury Company. So, it can be stated that
through social media marketing the company can easily respond or give reply to the customers. It
will directly impact the overall sales of the company and this can help the company in
maintaining the image.
One of the advantages is effective customer service in this it is evaluated that social media
marketing it can be simple for the company in maintaining the overall services given to the
customers. Through social media marketing it can be analyzed that company can easily
communicate with the customers and can also consider the feedback which will help to bring
improvisation in the entire working structure of the company. Social learning theory is also the
method that emphasizes on the behavioral pattern in relation to the behavior of the customers.
Also through social media marketing it is easy to attract the customers of all age group by
offering effective services to the customers. For example: Amazon provides their services
through social media platform also. It has been seen that company provide the link on their
Facebook account and through which it can help the customers to avail the services of the
company. So, it is stated that it can help the companies to offer effective services to its clients
and it also affect the working pattern of the company (Alharbie, 2015).
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The disadvantage of social media marketing is related to time consuming process. There are
many customers who spend time on social media channels so it provides a platform to the
company to enhance market share. But if proper social media technique of marketing is not
implemented then it affects the growth of the company. By considering the social media
marketing it is seen that company is not able to consider the specific type of audience. But social
media marketing can also attract good or bad audience. This can be dangerous for the customers
as there are different types of trolls which can affect the mindset of the people. The negative
affect can also been seen on the company image as there are spammers which can be involved if
the activities are managed through social media platform (Dwivedi, Kapoor and Chen, 2015).
The next disadvantage is related to negative feedback. It is seen that through social media the
information can get viral easily. If there are any negative comments given by the customers then
it can affect the brand image. Also the outcomes which are attained can be negative as there is no
proper technique to manage the comments and feedback given by the customers. Therefore, it
has been seen that information can also be used against the overall operation of the company. It
is analyzed that it can also criticize the activities and also it can also impact the overall brand
image of the company. Like on the product of Maggi the customers started giving negative
comments so it affected the overall image of the company. So, it can be stated that companies
can feel insecure as the company do not have proper control on the operations and customers can
easily post what they want. It is important for the companies to maintain overall image by
reducing the negative comments affects given by the customers and this can only be done when
companies give positive response which create good image in the mind of the customers for the
company. So, it has been stated company should maintain the image of the company so that it
can be simple to achieve growth in the high level of competition prevailing in the market and it
can also help to maximize the customers satisfaction in an effective manner (Pham and
Gammoh, 2015).
So, it can be stated that social media marketing is important to attain large market share. Social
media marketing has many advantages and disadvantages. The advantages related to social
media marketing are many like cost effectiveness, quick response and effective customer service.
The disadvantages related to the company are time consuming process and negative comments. It
has been seen that if customers give negative comments on the social media sites for the
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company then it can affect the overall growth of the company. Therefore, it has been stated that
negative affect should be reduced by the company so that it can be simple to achieve growth and
also the company can maintain the popularity in the market which will help to attain the profits.
So, social media marketing should be used by the companies but it is necessary to emphasize on
the precautions so that it can be simple to maintain the overall competitive advantage in the
market.
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References
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of
Innovation and Applied Studies, 13(4), p.873.
Dwivedi, Y.K., Kapoor, K.K. and Chen, H., 2015. Social media marketing and advertising. The
Marketing Review, 15(3), pp.289-309.
Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks:
food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
Pham, P.H. and Gammoh, B.S., 2015. Characteristics of social-media marketing strategy and
customer-based brand equity outcomes: A conceptual model. International Journal of Internet
Marketing and Advertising, 9(4), pp.321-337.
Vinerean,S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of
Marketing, 5(1).
Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal
of Applied Business & Economics, 16(5),p.5.
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