Detailed Analysis: Advantages and Disadvantages of SMM Strategies

This report provides a detailed analysis of social media marketing, examining both its advantages and disadvantages. The advantages discussed include cost-effectiveness, quick response times, enhanced interaction with target audiences, and effective customer service. The report highlights how social media marketing allows companies to promote products at a low price, reach a broad audience, and maintain customer satisfaction by providing quick responses to queries. Furthermore, it emphasizes the importance of social media in fostering customer engagement and maintaining a strong customer base. On the other hand, the report also addresses the disadvantages, such as the time-consuming nature of social media marketing, the potential for attracting a mixed audience including spammers and trolls, and the risk of negative feedback going viral and damaging the company's image. The report concludes that while social media marketing offers significant benefits, companies must carefully manage and mitigate the associated risks to achieve their goals and objectives effectively. Desklib offers more resources for students.

Language learning and discipline
Table of Contents
Introduction.................................................................................................................................................1

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Advantages of social media marketing........................................................................................................1
Disadvantages of social media marketing...................................................................................................3
Conclusion...................................................................................................................................................4
References...................................................................................................................................................5
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Social media marketing
There are various advantage and disadvantage of social media marketing. According to Vinerean
(2017), it has been seen that in the present scenario, it is important to focus on considering the
social media marketing so that it can be easy to promote the services and products of the
company. In this paper the focus is given on advantage and disadvantage of the social media
marketing which is important to be considered so that company can achieve growth in the high
level of competition.
One advantage is related with cost effectiveness According to Alharbie, (2015), It has been seen
that it is one of the advantage of social media marketing which is cost effective. There are many
popular social media channel which are free of cost and also it can be easy to interact with the
target audience. Through social media marketing the promotion of the products can be done in
low price. It is the benefit that can help to reach the unlimited target audience apart from the
tools related to traditional marketing. The promotion can be done with the entire cost
effectiveness. It has been examined that social media marketing caters a big audience. Through
this the large audience can be gathered in less cost like it has been seen that cost can be incurred
less at the promoting the products of the company.
Source: (Alharbie, 2015).
This can also help to focus on the exposure of the activities of the company and it has been seen
that through this the company can easily achieve growth in the high level of competition
prevailing in the market. By focusing on social media marketing it has been seen that it can be
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simple to reach the people without having any limitation related to age and social status. In the
present scenario, there are many companies who are promoting their products by posting on
social media sites like Facebook and Twitter. It is one of the best advantages in context to social
media marketing and through this companies can easily achieve growth in the competitive
market (Ashley and Tuten, 2015).
According to Tsai, (2011), the next advantage is related to quick response. It has been seen that
social media marketing is one of the best source which is considered as the fastest source through
which the business can easily promote the services and products of the company. This is also
considered as the effective source through which the information can be shared to the audience.
By focusing on synchronizing the overall website of the users it has been seen that users can
focus on the automatic updates or the overall information which is recent. Also through social
media platform it can be easy for the customers to gather the quick response which is beneficial
in maintaining the overall image of the company. There are many companies who are focusing
on maintaining the overall satisfaction level of the customers by soling the queries of the
customers through social media platform. If customers post any queries on the social media
platform it has been seen that it can be simple to gather the quick response which is one of the
best source to enhance the level of customer satisfaction. When companies post the products or
the services it has been seen that there are many queries which take place and it is important for
the company to give quick response so that it can be easy to achieve growth in the high level of
competition prevailing in the market. So, one of the advantages is related to the quick response
which can be given by the company to the customers and also it focuses on maximizing the
overall level of satisfaction of the customers (Chang, Yu and Lu, 2015).
It has been seen that through social media marketing it has been seen that it is easy for the
company to interact with the target audience. Also, social media platform is considered as the
best platform which can help to enhance the overall interaction of the target audience. It is
considered as the major part of the company and through this it has been investigated that long
term relationship can be maintained with the followers so that business can flourish and achieve
success in the market. This can be effectively done with the help of the social media and it is
analyzed that the company can enhance relation with the customers with the help of the social
media platform. It can help to enhance the overall level of the engagement of the customers with
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the companies. It also offers the great platform to the company to maintain the good customer
base as it can help to maintain the relation with the customers (Whiting and Deshpande, 2014).
The next advantage is related with the effective customer service. It has been seen that through
social media marketing the company’s focus on maintaining the overall customer service. The
customer service can be offered in the effective manner which helps the company to attain the
large market share in an effective manner. It has also been seen that with the help of social media
marketing it can be simple for the customers to enhance the interaction with the companies and
also it helps to offer feedback in context to the overall brand of the company. It can be simple for
the customers to give feedback to the employees that also maintain their overall level of
satisfaction towards the activities or services of the company. Through this it can be simple to
give suggestions and also views related to the products of the business (Constantinides, 2014). It
has also been seen that social learning theory is the concept which is linked with the overall
behavioral patterns and also with the customer behavior (Kelly et al., 2015). According to
Evans, (2008), encourage discussion between parents and children. It has been seen that social
media marketing helps to enhance the overall discussion between the parents and children. It is
one of the effective sources that can help to maintain understanding between the both
According to (Swani et al., 2017), It has been seen that social media marketing is one of the
method in which it has been seen that it is a time consuming process. Also there are many users
who focus on spending more time on the social media websites so that it can be simple to attract
more customers towards the product of the company. There are many digital market users who
spend approximately 6 hours on the social media marketing. It has been seen that every company
cannot achieve success by social media marketing and it is not possible for the companies to
execute the overall activities of the company. Also through social media marketing it cannot be
simple for the company to achieve success until the executive is not done in a proper manner.
Also, the drawback is related to the time consumption which takes place through social media
marketing. It is also considered as one of the disadvantage in which it has been seen that through
social media marketing it cannot be easy to access the type of audience. It can also attract the
audience who can be good or bad. This is also considered as the dangerous for the audience as
there are spammers and also trolls which can impact the people. The negative impact can be seen
on the overall image of the company just because if spammers are involved in the workplace.
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Also there are many trolls made by the people for the companies which can also affect the entire
image of the company (Tuten and Solomon, 2017).
According to Dwivedi, Kapoor and Chen (2015), the information which is posted on the social
media sites can get viral and also it can affect the image of the company. If any negative
feedback is given by the customers then it has been seen that negative affect can be seen on the
overall image of the company. The results which are achieved can be negative as there is no
control over the information which is on the social media platform. So, the data can also be used
against the company and it also affects the overall growth of the company. It has been seen that it
can be considered to criticize the company and it directly affect the overall image of the
company in the high level of competitive market. So, companies can also feel insecure as
company does not have control over the activities of the people and any post can be given by any
people between the people.
So, it has been concluded that social media marketing should be maintained and it is important
for the company to take into consideration this aspect so that it can be simple to promote the
entire activities of the company. The negative factors related to social media marketing should be
reduced so that it can be simple for the company to accomplish the entire goals and objectives of
the company. So, the company should focus on considering the social media marketing so that it
can also be easy to promote the products and services in the market.
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References
Alharbie, A., 2015. Business growth thru social media marketing. International Journal of
Innovation and Applied Studies, 13(4), p.873.
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Chang, Y.T., Yu, H. and Lu, H.P., 2015. Persuasive messages, popularity cohesion, and message
diffusion in social media marketing. Journal of Business Research, 68(4), pp.777-782.
Constantinides, E., 2014. Foundations of social media marketing. Procedia-Social and
behavioral sciences, 148(5), pp.40-57.
Dwivedi, Y.K., Kapoor, K.K. and Chen, H., 2015. Social media marketing and advertising. The
Marketing Review, 15(3), pp.289-309.
Evans, W.D., 2008. Social marketing campaigns and children's media use. The Future of
Children, pp.181-203.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
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Kelly, B., Vandevijvere, S., Freeman, B. and Jenkin, G., 2015. New media but same old tricks:
food marketing to children in the digital age. Current obesity reports, 4(1), pp.37-45.
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Schulze, C., Schöler, L. and Skiera, B., 2015. Customizing social media marketing. MIT Sloan
Management Review, 56(2), p.8.
Swani, K., Milne, G.R., Brown, B.P., Assaf, A.G. and Donthu, N., 2017. What messages to post?
Evaluating the popularity of social media communications in business versus consumer
markets. Industrial Marketing Management, 62(5), pp.77-87.
Tsai, W.H.S., 2011. How minority consumers use targeted advertising as pathways to self-
empowerment. Journal of Advertising, 40(3), pp.85-98.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Vinerean, S., 2017. Importance of Strategic Social Media Marketing. Expert Journal of
Marketing, 5(1),pp.5.
Whiting, A. and Deshpande, A., 2014. Social Media Marketing: A Myth or a Necessity. Journal
of Applied Business & Economics, 16(5),p.23.
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