Table of Contents
INTRODUCTION...........................................................................................................................3
1.1 Social media marketing.........................................................................................................3
1.2 Social media marketing and customer behaviour..................................................................4
2. METHODS..................................................................................................................................5
2.1 Data collection.......................................................................................................................5
2.1.1 Participants.........................................................................................................................5
2.1.2 Semi-structured interview process......................................................................................6
2.2 Data analysis..........................................................................................................................6
RESULTS........................................................................................................................................6
Theme 1 Impact of social media marketing on consumer behaviour...................................7
3.1.1 Social media marketing strategies..................................................................................7
Theme 2: Customer perceptions analysis based on social media marketing.......................8
3.2.1 Social media marketing perceptions...............................................................................8
Theme 3: Investments done in social media marketing for enhancing consumer
behaviour....................................................................................................................................9
3.3.1 Preferences in latest social media marketing strategies................................................9
Discussion and conclusion.............................................................................................................10
REFERENCES................................................................................................................................1

A Report on Social Media Marketing Strategies and Consumer Behavior