Research Proposal: Advantages of Social Media in Business

This research proposal investigates the advantages of social media in business, focusing on how it enhances marketing, customer engagement, and brand loyalty. It explores the benefits for both large and small businesses, examining techniques like online advertising and content strategies. The study poses research questions to understand the advantages of social communication in marketing, the ways social media uplifts businesses, and how it helps target consumers and increase brand loyalty. The methodology involves primary data collection through online questionnaires and qualitative data analysis. Ethical considerations are addressed to ensure the protection and honesty of participants. The proposal includes a reference list to support the study and give credit to other researchers. The research aims to provide insights into leveraging social media for business success in the global context.

Running head: ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
Advantages of the use of social media in business
Name of the Student
Name of the University
Author Note

1ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
Abstract
Social media marketing plays a major role in businesses as it promotes direct
communication and interaction with the target markets. Social media markets are a two
way interactive platforms where consumers can share their feedbacks and accordingly
business owners will improve its strategies. The research proposal will analyse the
advantages of social media and how it will be beneficial for the business owners in the
global context.

2ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
Table of Contents
1. Focus of your study.............................................................................................................3
2. Rationale for the choice of focus........................................................................................3
5. Methodology.......................................................................................................................4
References..................................................................................................................................6

3ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
1. Focus of your study
This research proposal is to understand the relation between the advantages of social
media with the business domain and the important techniques to be use to achieve these
benefits.
2. Rationale for the choice of focus
Social media has offered many new opportunities to promote business in the global
context and in the modern societies it is used to connect people throughout the globe with
the help of advance technology (Stelzner 2014). However, it should be noted that majority
of benefits are listed with the advent of social media that includes social media helps in
connecting with the audiences, social media marketing helps in increasing brand loyalty.
Social media is an emerging phenomenon in the business arena and thus it has resulted in
the rapid growth of business at the present time (Tsimonis and Dimitriadis 2014). To promote
business social media has offered many opportunities such as customer satisfaction,
brand loyalty, brand services and more. For instance, Zappos is one such organization
that uses the content strategies in order to target more customers. Thus, this research
proposal will try to evaluate the various advantages of utilising of social media sites in
marketing with respect to large and small business enterprises (Tsimonis and Dimitriadis
2014).
The objectives of the research includes
 This will analyse the benefits of different social media business such as website,
online advertising, face book and more.
 To observe factors of social media, that will be beneficial in the business context.

4ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
3. Research Questions
The research questions of this proposal are mentioned below:
1. What are the various advantages of social communication in marketing?
2. How social media is advantageous in uplifting business?
3. How business can target more consumers with the help of social media?
4. How large and small businesses can increase their brand loyalty through social media?
5. Methodology
The research methodology deals with different types of techniques that are useful in conducting the
research. It is a process that helps in conducting the research in more organized manner (Jussila,
Kärkkäinen and Aramo-Immonen 2014).
In this research proposal, primary data collection method will be conducted by means of online
questionnaire, whereby respondents will be given online link to the questionnaire. The respondents for
this proposal are the business owners of large and small business enterprises.
In case of data analysis method, the data for this research proposal will be collected through qualitative
data analysis; hence no further investigation will be required through statistical analysis. For this
research proposal, to understand how the benefits of social media in business is useful for business
owners, qualitative analysis shall be the appropriate data collection method, as it will help to get in
depth responses regarding the same.

5ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
nnnn6. Ethical Considerations
Protecting the participants in an investigation is one of the major responsibilities needs to be
fulfilled. According to the Ethical Standards of the American Educational Research Association, it is
utmost important to respect the dignity and privacy of the respondents (Bryman and Bell 2015).
Hence, it is applicable to take proper consent of the researchers before conducting any research. Apart
from this, participants should be provided safety measures during the research process and during the
time of research procedure, communication between the researcher and the respondents should be
complete with utmost honesty (Lewis 2015).

6ADVANTAGES OF THE USE OF SOCIAL MEDIA IN BUSINESS
7. Reference List: Provides 6-10 correctly presented references from a range of key academic
sources to provide support of your study- include a brief outline of how references help your
study.
References
Bryman, A. and Bell, E., 2015. Business research methods. Oxford University Press, USA.
Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in
business-to-business relationships of technology industry firms. Computers in Human
Behavior, 30, pp.606-613.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice, 16(4), pp.473-475.
Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2011. Usage, barriers and
measurement of social media marketing: An exploratory investigation of small and medium
B2B brands. Industrial marketing management, 40(7), pp.1153-1159.
Stelzner, M., 2014. 2014 Social Media Marketing Industry Report. Social media examiner,
pp.1-52.
Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media. Marketing
Intelligence & Planning, 32(3), pp.328-344.
Reference list in research study helps to give credit to the other researchers or
contributors. It also helps to avoid plagiarism in the research proposal by citing the ideas and
facts of other researchers. Apart from this, it also helps reader to read the sources that are in
texted accurately in the research paper.