This MBM dissertation examines the impact of social media marketing on the organizational success of Bunga Bunga Covent Garden, a unit of the Inception Group. The study investigates how social media strategies influence customer attraction, brand recognition, and overall business performance within the competitive hospitality industry. The research encompasses a literature review, research methodology, data presentation, and findings, including descriptive and inferential statistics. The dissertation explores the effectiveness of social media marketing tools, analyzing their impact on customer loyalty, and proposes recommendations for Bunga Bunga to enhance its marketing strategies and achieve organizational objectives. The research utilizes both quantitative and qualitative data collection methods, offering insights into the relationship between social media marketing and business outcomes. The dissertation concludes with recommendations for future strategies and a reflection on the research limitations.