This report examines the perception of social media marketing from an organizational viewpoint, detailing its advantages and disadvantages through a review of credible sources. It highlights the cost-effectiveness and enhanced reach of social media marketing, emphasizing its role in B2C and B2B transactions, brand exposure, and customer engagement. The report discusses how social media marketing facilitates targeted advertising, direct communication, and real-time feedback, enabling businesses to adapt their products and services to consumer preferences. However, it also addresses the potential downsides, including reputational risks from negative comments, security issues, trademark infringements, and the annoyance caused by excessive marketing messages. The report concludes by stressing the importance of careful planning and risk management to leverage the benefits of social media marketing while mitigating its potential harms.