Research: Social Media Marketing Impact on Hilton Hotel Customer

This research project aims to analyze the impact of social media marketing on customer perception, focusing on a case study of Hilton Hotel. The objectives include analyzing the impact of social media marketing on customer perception, identifying factors that affect customer perception, and understanding the effectiveness of social media marketing in attracting customers to Hilton Hotel. The methodology involves inductive values and a descriptive design, with primary data collected from 20 Hilton Hotel customers and secondary data from books, journals, and online resources. Random sampling was used for primary data collection. Key themes identified include the use of social media by customers to view Hilton's services, the popularity of Facebook, high customer satisfaction with product and service quality, and the use of social media for networking and information. Recommendations include analyzing customer demand and preferences, focusing on effective advertising, and leveraging Facebook as a primary social media tool.

Research Project
TOPIC : ' To analyse impact of social media
marketing on customer perception- A case
study on Hilton Hotel '.

Outline for the research project
• Aim : To analyse impact of social media marketing on customer perception- A case study
on Hilton Hotel
• research objectives :
• To analyse the impact of social media marketing on customer perception
• To analyse the factors that affects the customer perception
• To understand the effectiveness of social media marketing that attracts customers towards
hotel Hilton
• To recommend the improvements for organisation to enhance their performance through
social media marketing

Methodology
• Present investigation the experts has focused on inductive values. It will assist in
analyse the factors that affects the customer perception.
• With an assistance of descriptive design, overall study has been accomplished. It
allows presenting the data in more evaluating manner
• Primary responses will be collected from 20 customers who visit to the Hilton Hotel.
On the other side, number of books, journals and many other online resources will be
evaluated for sustainable accomplishment of secondary research.
• random sampling method has been used to collection information 20 customers who
visit to the Hilton Hotel

Theme 1: use of social media website by the customers to see
the services offered by Hilton Hotel.

Theme 2: Facebook is the most popular social media
preferred by customers.

Theme 3: most of the customers are strongly satisfied
products and services quality of Hilton Hotel.

Theme 4: Networking is the main purpose of customer to use
social media at workplace which keep touch with friends,
relatives and give information about products and services.

Theme 5: Consumer are giving positive response to their
friends and relatives

Recommendations and justification
• Following are certain recommendation can be provided in chosen business
environment:
• Hilton Hotel should analysis their customer demand and preferences so that
they can focus on those elements which required to make effective results.
• Advertisement is the main element which assists to promote operations and
functions in international market.
• Facebook is the main social media tool so that it is the best method to organise
effective results in business environment.