BCO 223: Exploring the Synergy Between Social Media and E-Commerce

This report examines the integration of social media and e-commerce, highlighting the shift from traditional online communication to a vital component of business strategy. It discusses the increasing significance of in-app purchasing, the rise of paid advertising within social media platforms, and the benefits of social media and e-commerce, such as consistent audience growth and enhanced customer loyalty. The report concludes that social media and e-commerce are reshaping consumer behavior, particularly in areas like online shopping, food ordering, and hotel bookings. Desklib offers a wealth of study resources, including similar reports and solved assignments, to aid students in their academic pursuits.

SOCIAL MEDIA
AND E-
COMMERCE

INTRODUCTION
 Social media is a technology which is
computer based, which helps in sharing
information online and virtual
communication.
 E commerce refers monetary transaction
that takes place online. This means that
when people buy and sell thing online
(Huang and Benyoucef, 2013)

Growing Role of social E
commerce
 Social media have come up a long way
it has shifted from connecting people to
playing an important role in every
business (Kaplan and Haenlein, 2010)
 Brand have notices the change and
hence a lot of brands have shifted on
social media platforms in order to
attract customers to new deals and
products

Importance of social media
and e commerce.
 IN-App Purchasing: E-Commerce is
increasing in today’s world. High
percentage of people spend time
on social media platforms for
directly buying products from the
mobile apps as people nowadays
are able to trust social media
websites. For example online
shopping sites like amazon, flipkart

Paid advertising: A lot of retailers and
sellers have now understand the
importance of using e- commerce and
social media and thus the market has
become more competing. Hence the
system of paid advertising have started
online as well as the charges of for
advertisement started increasing with the
competition in the market (Kietzmann,
Hermkens, McCarthy and Silvestre, 2011).

Benefits of social media and
e- commerce
 Consistent audience growth: every day
a lot of people use the social media
sites in the world and along with that a
lot of business are also available on
Facebook. For the companies that use
social media and e commerce there
following are growing everyday and they
are more easily assessable.

 Customer loyalty and retention: By using
the social media and E- commerce the
company us able to promote and sell the
products and services online and it also
helps in building good relationship with
the customers , which builds loyalty and
trust among the customers which keeps
the customers happy and satisfied
(Grandón, Nasco and Mykytyn ,2011).

Conclusion
 Social media and E- commerce are an important
part of today’s world.
 Half of the population is focused on social media
and people like to purchase things online
nowadays rather than going to the stores.
 Hence social media and E- commerce in
changing the way of shopping, buying, ordering
food, booking hotels online

References
 Kaplan, A.M. and Haenlein, M. (2010)
Users of the world, unite! The
challenges and opportunities of Social
Media. Business horizons, 53(1), pp.59-
68.
 Kietzmann, J.H., Hermkens, K.,
McCarthy, I.P. and Silvestre, B.S. (2011)
Social media? Get serious!
Understanding the functional building
blocks of social media. Business
horizons, 54(3), pp.241-251.

 Huang, Z. and Benyoucef, M. (2013) From e-
commerce to social commerce: A close look at
design features. Electronic Commerce Research
and Applications, 12(4), pp.246-259.
 Grandón, E.E., Nasco, S.A. and Mykytyn Jr, P.P.
(2011). Comparing theories to explain e-
commerce adoption. Journal of Business
Research, 64(3), pp.292-298.