Social Media Marketing: Google My Business Advantages and Registration

This report provides an overview of Google My Business (GMB) and its significance for small organizations facing challenges in the competitive market. It highlights GMB as an effective platform for marketing strategies, revenue generation, and local business representation, integrating with Google+ and Maps for customer guidance. The report details the registration process, including setup and connection establishment, emphasizing the importance of providing accurate business information and updating the profile with the latest events. The report also mentions the features like network traffic trackers and customer review-based statistics. The report also references supporting literature to emphasize GMB's role in attracting customers, promoting services, and driving business growth. This report is a student contribution published on Desklib, a platform offering AI-based study tools for students.

Social Media Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
BLOG...............................................................................................................................................1
REFERENCES................................................................................................................................3

INTRODUCTION
The present blog provides information about advantages and registration process of
Google My Business application. It will helps Barry, who wants to register his business.
Currently, this entrepreneur is facing various problems related to customer's interest,
technologies, etc. Google My Business plays significant role in providing solution for the issues
faced. The blog is published on Facebook, which is a social media platform.
BLOG
In this competitive world small organisations are facing various challenges for their
survival. To overcome such issues , proper guidance and effective planning is necessary. To
resolve these issues, Google My Business is one of the most effective platform. It is providing
effective marketing strategies and also supports in increasing amount of revenue generation
(Getz and Davis, 2014). With the help of this service, firms are able to represent their business at
local level and attract maximum customers. Along with this applications like goolge+ and map
are also integrated with this, due to which client's are able to get proper guidance of directions
(Abou-Shouk, 2017). It also provides various features such as network traffic trackers, due to
which businesspersons are able to determine viewer’s rate. Along with this, it generated statistics
based on customers review. With the help of this services, companies are able to promote their
organisation and the type of services and good online (Jones, 2013). It influences maximum
number of customers and develops strong base for service users. Through this marketing tool,
new clients are attracted and played significant role in growth of the companies. Therefore, it is
considered as one of the effective business strategy (Abou-Shouk, 2017).
The registration process consists of two phases which are setup process and connection
establishment. For creating set up of the company, first step is to visit google.com/ businesses,
then select “Get on Google”. It will redirect on login and sign page. If the user is having Google
account already proceed towards logging process (Knight, 2016). Otherwise create an account, in
the next step a Google map will be provided for verifying company, On the basis of that further
process of register takes place. The second phase is based on the establishing connection
between company profile and Google+ (Abou-Shouk, 2017). In this process business person
provides information like contact details, locations, working hours, services area, website link
along with images. For placing these information on your company profile, open your
organisation page, select dashboard, choose website option, and click on SEO.
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At this stage with the help of Google+ account upload all the related pictures and videos
and select finish button for completion of the process (Smith, 2015). After the completion of the
process, organisation is required to update their account with latest events details. It creates
positive impact and supports higher, network traffic. Along with this various hotels and
restaurants companies provides their booking details, due to which they are able to cover most of
the visitors into customers. Through this step companies are able to reach new heights and
maximise their profit and growth.
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REFERENCES
Books and journals
Abou-Shouk, M. A., 2017. Destination management organizations and destination marketing:
adopting the business model of e-portals in engaging travel agents. Journal of Travel &
Tourism Marketing. pp.1-11.
Getz, B. and Davis, S., 2014. Are you prepared? How one internal audit department identified
problems and provided recommendations to strengthen the company's response to
business disruptions. Internal Auditor.71(3). pp.69-73.
Jones, E. R., 2013. How behavioral health professionals can shape the future of healthcare teams:
first, understand the business need. then, put your professional knowledge to
work. Behavioral healthcare.33(6). pp.16-19.
Knight, M., 2016. Flipped Classrooms and Discovery Learning in Business and Professional
Communication.
Smith, J. L., 2015. Business and quality planning should be integrated: companies who
successfully do so can maximize profits. Quality.54(1). pp.17-18.
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