Social Media Marketing Plan: Solar Charging Phone Cover

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SOCIAL MEDIA MARKETING PLAN
SOLAR CHARGING PHONE COVER
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TABLE OF CONTENTS
INTRODUCTION.................................................................................................................................3
BACKGROUND INFORMATION ABOUT THE BUSINESS............................................................4
INTERNAL ANALYSIS OF BUSINESS IDEA...................................................................................4
SWOT ANALYSIS...........................................................................................................................5
EXTERNAL ANALYSIS OF BUSINESS IDEA.................................................................................5
PESTEL ANALYSIS........................................................................................................................6
OBJECTIVES.......................................................................................................................................7
COMPETITOR ANALYSIS FOR SOCIAL MEDIA MARKETING STRUCTURE...........................7
PORTER’S FIVE FORCES MODEL................................................................................................8
TARGET AUDIENCE..........................................................................................................................9
PHASE 2.............................................................................................................................................10
ZONES AND VEHICLES..............................................................................................................10
EXPERIENCE STRATEGY...........................................................................................................11
CONCLUSION...................................................................................................................................12
REFERENCES....................................................................................................................................13
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INTRODUCTION
Modern people want works and activities need more precisely, a working structure which
reflects the working structure effectively and reduce the workforce. Taking about the
technology, it replaces the human efforts and saves time and cost. As everyone is well known
about mobile phones which is a part of our daily life-cycle and some lacking portion is
always there, every mobile phone needs to charge through electricity. But this new business
idea is to change the face of technology and provides an effective product which saves time,
cost, electricity, energy and other essential things (Tsangas et al. 2019).
Unified Global Enterprise Ltd Is a Canadian based organization which produces some
effective gadgets which reduce the time and cost, this organization is introducing new
product Solar Charging Phone Cover. This innovative product will reduce the time for
changing mobiles phone and also helps to save electricity. In this report, the main focus on
the making of the social media marketing plan for this innovative business idea and all the
internal and external details will be mention. There is numerous phase where organization
promote their services for getting an effective response.
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BACKGROUND INFORMATION ABOUT THE BUSINESS
Unified Global Enterprise Ltd will be planning to introduce a new innovative gadget called
Solar Charging Phone Cover. Some of the organization is still making the procedure of this
product and they are unable to match proper sequences to assemble this product. Solar
Charging Phone Cover is attached with any of mobile phone perfectly by its flexible silicone
back cover. It reduces the consumption of electricity and uses solar energy. It is a movable
charging product including numerous features. The organization has been delivered its
essential efforts for making the product efficient and useful in any state. It increases the work
efficiency and store emery for future use; experts of the organization add a feature which
works as a power bank in this product.
Figure 1: Solar Charging Phone Cover
Source: Unified Global Enterprise
INTERNAL ANALYSIS OF BUSINESS IDEA
Internal analysis refers to the process that the organization identifies the different process that
affects the procedure. Through the help of managing various activities in this organization for
promoting this product and recognize the strength of the product. For identification of the
whole process, it requires SWOT analysis which explains below:
Figure 2: SWOT Analysis
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Source: Vigna et al. (2018)
SWOT ANALYSIS
STRENGTH
 Social media strategy is the key feature for promoting and advertising this product in
national and global markets.
 This product has a new innovative idea which helps to gain more market share in a
lesser period
 Diverse features of this product attract more customers, it enhances the sales and
revenue of the organization (Vigna et al. 2018).
 The corporate culture for appropriate social media is more essential to manage and
also provide effective responses to the organization.
WEAKNESS
 To establish trust for customers on a product is tough, for this issue they provide
products with lowest prices and in initial stage getting loss is the biggest weakness
 Internal management is not that effective, lack of employment in the marketing team
OPPORTUNITY
 This business idea is purely unique and it will gain more market share
 The organization is continuously spread information about this innovation in different
markets and the response is precisely good.
 The organization could make more competitive advantages (Vigna et al. 2018).
THREATS
 This innovative product has few competitors which provide their products for a few
mobiles models but might be they promote their service to every model.
 External factors are also affecting the initial stage of the organization (Vigna et al.
2018).
EXTERNAL ANALYSIS OF BUSINESS IDEA
The external analysis helps to bring more essential information that came from different
factors which affect the operations and production of the product. This social media
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marketing plan can be distracted by these factors. For identification of these factors, human
resources management and research and development jointly work with Pestle analysis which
is given below:
Figure 3: PESTEL Analysis
Source: Tuten et al. (2017)
PESTEL ANALYSIS
POLITICAL FACTORS
The political factor is reflecting organization through the changes in government policy and
procedure which reflect the operations. Social media marketing plan for solar charging phone
cover which is a product of Unified Global Enterprise. Implementation of government
policies and plans which will change the rates of internal trade and others, it is also supported
in a positive way (Tuten et al. 2017).
ECONOMIC FACTORS
As per the information, the organization will be cover whole market by the promoting their
efficient services and features but the changes in interest and exchange rates, taxation
policies, inflation and employment rate affect the organization to establishing the market
share of this innovative product.
SOCIAL AND CULTURAL FACTOR
Government and similar organization are promoting the social responsibility of the
organization towards the welfare of society and the development of infrastructure. Taking
about the reflection of this factor is most essential for identification of external environment
because Unified is providing their services to the customer with a social cause, it reduces the
use of electricity and also promoting various other services which help to reduce pollution
(Huang et al. 2016).
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TECHNOLOGICAL FACTORS
The technological factor is affecting the organization as if the advanced technology is not
maintained on the premises, where the competitors could be gain more advantages. It
provides the benefits that the organization is achieving more results. Unified Global
enterprise is gaining more advantages from the market because this technology does not exist
anymore.
ENVIRONMENT FACTORS
For the development of the procedure which helps to promote social environmental activities
towards the motive of the betterment of the organization and also bring more innovative
identification. At the time of formation of the organization, they have to be filling the form
which represents that no activity will be taken by the organization that affects the
environment.
LEGAL FACTORS
All rules and regulations are compulsory to maintain at the workplace and also helpful for
promoting genuine facts about this innovative product. As per the discussion earlier, Unified
enterprise is executing all the legislation for security and safety of employees. This factor is
revealing different optimistic amendments that might affect the operational activities of the
organization (Tuten et al. 2017).
OBJECTIVES
Unified Global Enterprise will introduce an innovative product called Solar Charging Phone
Cover. This product is more innovative to attract customers and bring a new face of
technology. There is numerous objective of the organization which mentions below:
 To bring the best user experience by the effectivity of the product
 To spread their stellar product and services in the global market
 The core object of the organization is to be the best leading solar product in the
international market by providing effective services to their potential satisfied
customers.
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COMPETITOR ANALYSIS FOR SOCIAL MEDIA MARKETING
STRUCTURE
Competitors are also affecting this organization, their product and their process; some of the
organizations are providing such product and services in a specific field. This organization
will achieve its competitive advantages by managing the approach and application of strategy
which is mention below:
PORTER’S FIVE FORCES MODEL
Figure 4: Porter’s Five Forces Model
Source: Islam (2017)
COMPETITION IN THE INDUSTRY: In this category, the numbers of competitors are
more and they also bring some effective other products and services for capturing more
market share; the organizational product is different from others. For managing them
organization is covering more market research and enhance the marketing of products.
POTENTIAL OF NEW ENTRANTS INTO THE INDUSTRY:
This industry is rapidity increasing and spreading their resources; in that case, the chances of
new competitors are increases which affect the organization but not that much. Some
organization uses more capital and resources (Thairu, 2015).
POWER OF SUPPLIERS
This industry is more innovative and competitive; suppliers of materials are varying
according to the demand in the market by various organizations than in the beginning stage of
the product. The bargaining power of the suppliers is high as per the market prices of selected
materials.
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POWER OF CUSTOMERS
In the initial stage of the organization and their product is needed to focus on the operation
and pricing structure. Customers are aware of the peak situation of the organization and
bargain according to that (Thairu, 2015).
THREAT OF SUBSTITUTE PRODUCTS
Substitute products and services are affecting the organizational products and services, as per
the market research if the prices of this innovative product are low then customers purchase it
but where the product price id high then customers find another way or product that fulfil
some of their requirements (Thairu, 2015).
TARGET AUDIENCE
YOUNGSTER BETWEEN 15-25 AGE GROUPS
The organization is focusing on younger people who under the age group of 15-25, this age
group having more knowledge about the technology and uses. Young people continuously
using a mobile phone and consume more electricity. The organization is making their social
media marketing plan with the concern of managing different activities for achieving a better
response. Organization is archiving the most essential activity of marketing and promotion by
concentrating on youth for more sale and generating demand (Jarahnejad et al. 2018).
PEOPLE FROM IT ARENA
Unified Global Enterprise will also bring some effective marketing plans to focus on the IT
background people or that audience who know the technology and the use of different
gadgets. Some of the largest organizations are mainly focused on people who work in IT
firms (Jarahnejad et al. 2018). This innovative product needs to spread information and their
importance in between such an audience to capture a more authentic customer base. These
educated people are more aware of technology and always bring their enthusiasm to learn and
use such useful products.
BUSINESS OWNERS
The best way to market and promote this innovative product through collaboration with
advertising organizations of the product and by other business groups and channels. That will
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help to make a bulk order for archiving initial stage profit of the organization and consider
more business opportunities by capturing the market over the business to business. Mobile
manufacturing organization is considering this innovative product along with there which
reflect the effectiveness of the organization (Jarahnejad et al. 2018).
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PHASE 2
ZONES AND VEHICLES
With the help of some essential social media zone which provides the ability to make focus on
particular segments to capture customer base. There are four social media zones which are:
Figure 5: Zones and Vehicles
Source: Islam (2017)
SOCIAL COMMUNITY: This channel is assisting more benefits in promoting
organizational product and services effectively. It focuses on individual and groups to interact
with them and providing the benefits of the products. This head is considered numerous
social media mediums which reflect the benefits of this product are Twitter, Facebook,
Instagram and LinkedIn. It is the basics medium of promoting and advertisement of product
in various markets at a single time.
SOCIAL COMMERCE: In this process, the organization is focus on the endorsing product
benefits by integrating with individual or groups on different online platforms which provides
the grading and other internal structure of the product like TripAdvisor, Yelp and Groupon.
They clarify the working of this product and how the innovative idea is working; with the
help of such zone and vehicle, an organization can bring more customers (Islam, 2017).
SOCIAL ENTERTAINMENT
This zone is mainly focused on the entertainment application for promoting products and
services. As we all know that MySpace, Instagram, Snapchat, Come2play and many more are
the entertainment application and these are uses for getting daily updates about everything.
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For promoting more essential outcome to make changes in the optimizing more customer
base is by promoting serves as much as can on these mediums (Islam, 2017).
EXPERIENCE STRATEGY
In this process, Unified collecting activities that an organization chooses to undertake to
deliver a series for promoting and advertising of the product and services for filling the
market share and capturing more customer base. It is amassing the information and managing
differ activities for identifying the responses of the social media marketing plan and that
might be more useful for capturing essential outcomes (Islam, 2017). There are various
formations and changes in the marking structure which has been recognizing by the
effectiveness of the organization. for effective marketing of this innovative product,
organization relay on the working structure of the response of customer on research period.
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