Project Plan: Social Media as a Marketing Channel for M&S

This project plan focuses on utilizing social media as a marketing channel for Marks and Spencer. It begins with an overview of the project, emphasizing the increasing importance of social media in connecting with customers. The project aims to acknowledge social media's role in marketing and its impact on the company, with objectives including understanding the conceptual framework of social media marketing and identifying the marketing channels used by Marks and Spencer. The rationale highlights the benefits of project preparation in enhancing knowledge and skills. The literature review defines social media marketing and explores the marketing channels employed by Marks and Spencer, such as content marketing and direct selling. The project relies on secondary data, including journals and online articles, and incorporates a Gantt chart for project timeline management. The conclusion emphasizes the importance of social media marketing in attracting customers and maintaining customer relationships. The project includes references to relevant academic sources.

Project Plan on social
media marketing

Table of Contents
Module – Project plan on Marketing ..............................................................................................1
REFERENCE ..................................................................................................................................3

Module – Project plan on Marketing
Title of project plan: Using social media as marketing channel with in Mark and Spencer
An overview of the project idea
Now a days people are so much busy as they do not have time to meet face to face. In this time,
social media is playing an important role as it supports the people to connect with others and
sharing their knowledge. The present project is about uses of social media as a marketing
channel that has positive impacts on organization. The ideas comes in the mind of researcher to
use the marketing channel such as direct selling, dual distribution, selling through
intermediaries and others that helps to increase the sales of Marks and Spencer organization.
Project aims and objectives
Research Aim:
“To acknowledge about social media and its uses in marketing channel that impacts on Marks
and Spencer”.
Research Objectives:
 To know the conceptual framework of social media marketing.
 What different marketing channel are using by Marks and Spencer to improve the
business performance.
Research question
 What is the concept of social media marketing?
 What different channel of marketing are using by Marks and Spencer for improving
business performance?
Rationale statement
To prepare the project is needed for researcher as it increase the knowledge and skills of a
person by collecting information and preparing project. By using project, an individual develop
their understanding that how activities and organisational functions can be manage or increase
properly (Willumsen, Oehmen, Stingl and Geraldi, 2019).
Literature Review
What is the concept of social media marketing?
According to Patel (2020), Social media marketing is the main term for organisation as it uses
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to share the information, knowledge, and skills that can help to increase the business sales. This
provides business industry a new way to reach new customers, engage with existing customers,
and promoting the desire culture by maintaining good relations.
What different channel of marketing are using by Marks and Spencer for improving business
performance?
In the business environment different channel of marketing are direct selling, websites, social
media, content marketing, and strategy which uses by companies to share the information and
reach the targeted customers. Marks and Spencer is using content, websites and social media
marketing for the purpose of introducing its new products and services that influences number
of customers and make buying decision. This helps to increase the sales and profitability by
increasing purchase as well as this supports to improve brand image.
Data collection
The research have been used secondary data to continue this project in which it focused on
journals, books and online articles (Gratton and Gratton, 2020).
Gantt chart
This is bar chart that states the time scale to complete the project by defining all activities and
functions.
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Conclusion and recommendation
From the above discussion it has concluded that social media marketing is essential for all
companies as it helps to attracts the large number of customers by providing right information
regarding product and services. By using this, good relationship can be maintain by
management and customers that supports to increase sales and profitability.
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REFERENCE
Books and Journal
Gratton, P. and Gratton, G., 2020. The Project Plan. In Achieving Success with the Engineering
Dissertation (pp. 67-94). Springer, Cham.
Willumsen, P., Oehmen, J., Stingl, V. and Geraldi, J., 2019. Value creation through project risk
management. International Journal of Project Management. 37(5). pp.731-749.
Mesa, H. A., Molenaar, K. R. and Alarcón, L. F., 2019. Comparative analysis between integrated
project delivery and lean project delivery. International Journal of Project
Management. 37(3). pp.395-409.
Patel, D. S., 2020. Action Plan Project for Indian Automotive Branch According the Katowice
Rulebook (Doctoral dissertation, Instytut Organizacji Systemów Produkcyjnych).
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