This report provides a comprehensive social media marketing plan for Metro Inc. Supermarket. It begins with an introduction and a social media audit, assessing Metro Inc.'s current online presence and recommending platforms like Facebook, YouTube, Instagram, and Reddit. The report identifies the target audience (18-54 age group, urban population, and medium to higher-income individuals) and sets a SMART goal to expand online presence. It then details a social media strategy, including marketing objectives (increasing market share, sales, and revenue), platform recommendations, and content planning. The report also addresses potential challenges, such as declining organic reach, the need for a cross-channel strategy, and data management concerns. Finally, it concludes that digital marketing strategies can help the organization make reliable decisions and promote their goods and services effectively. The report references various academic sources to support its findings.