Developing a Social Media Marketing Plan: Strategies and Resources

This report details a comprehensive social media marketing plan, emphasizing audience profile identification based on demographics and behavior. It outlines the desired outcomes of social media marketing, including consumer engagement, revenue generation, and improved customer experience. The report explores various presentation strategies, such as utilizing chatbots and creating personalized experiences, and highlights essential presentation materials like images, GIFs, and videos. It also covers the structure of a social media presentation, including time allocation, key concepts, necessary resources like social media explorers and blogs, and the roles of social media executives. Finally, the report addresses legislative, regulatory, and organizational requirements, referencing the Competition and Consumer Act 2010, and discusses the role of presentation aids in enhancing clarity and effectiveness in communicating product features. This document is available on Desklib, where students can find a wide array of solved assignments and resources.

SOCIAL MEDIA
MARKETING

TABLE OF CONTENT
 Written plan
 Importance of charts, graphs and
posters

Written plan
a)Audience profile identification
It is a group of people that have been identified that a company wants to
appeal which can be based upon the income, age, location, gender or
behaviour.
b) Desired outcome and purpose
The major and foremost purpose of social media marketing are usually the
consumer engagement, generation of maximum revenue, improves
customer experience and positioning the company within the market place
as a leading firm.
c) Presentation strategies to suit your audience
There are various strategies the companies need o implement while doing
social media marketing are:

CONTD.
 Start utilising chatbots
 Creation of personalised experience for consumers
D) Presentation material and aids
Presentation stuff in the form of pictures, cover photos, post designs,
GIF’s, videos, appropriate content and various relevant illustrations are
required in order to make the social media marketing conception highly
considerable within the market place.

CONTD.
e) Structure of presentation
i) Time allocation
For effective social media marketing, creation of schedule and strictly stick
to it is the primary role that are highly required in order to complete the
social media presentation.
ii) Key concepts and ideas
The core ideas and concept of effective social media marketing is about
speaking to particular audience with the help of social posts.

CONTD.
iii) Resources required
Certain resources of social media marketing
are social media explorer, social media
examiner, social fresh, copy blogger, Buffer
blog, Sprout social blog, Hub spot, etc.
iv) Persons involved/responsible
Social media executives are responsible for
managing all the social media channels, team
members, customer satisfaction and
campaigns to connect consumers.

CONTD.
F) Legislative, regulatory and organizational
requirements
The Competition and consumer Act
2010 covers the anti competitive
conduct, price fixing and other related
issues such as advertising.

PRESENTATION AIDS
 The basic purpose of social media advertising and marketing through social
media platform is to effectively provide their products and services within the
market place in a manner which attracts more and more consumers towards the
offered goods.
 They are the means who add values to the presentation and improve the clarity
and effectiveness of the message which an organization wants to express in
front of their consumers.
 It is an effective way to communicate the information’s about the features of
products through which the customers got attracted towards the products.
 It is one of the most cost effective forms of advertising within the market
place.

REFERENCES
 Alalwan, A.A., and et.al., 2017. Social media in marketing: A review and
analysis of the existing literature. Telematics and Informatics, 34(7).
pp.1177-1190.
 Maria, S., and et.al., 2019. The effect of social media marketing, word of
mouth, and effectiveness of advertising on brand awareness and intention
to buy. Jurnal Manajemen Indonesia, 19(2). pp.107-122.