Managing a Successful Business Project: Social Media Impact

This report analyzes the impact of social media on business revenue and marketing strategies, focusing on a case study of Morrisons. It begins with an overview of digital technology's influence on business operations and the rationale for the research, which aims to assess social media's role in marketing and promotion. The report outlines the project development plan, including cost, risk, scope, and resources, and presents a work breakdown structure and Gantt chart. Small-scale research is conducted using qualitative and quantitative methods, including questionnaires and data analysis of the responses. The findings reveal the positive impact of social media on advertising, customer attraction, sales, and the development of effective marketing strategies. The research methodology is also explained. The report concludes with recommendations based on the research and data analysis, highlighting the value of the research in meeting objectives and enhancing learning, offering insights into how businesses like Morrisons can leverage social media for improved performance and revenue generation.

Managing a Successful
Business Project

TABLE OF CONTENTS
PART 1............................................................................................................................................1
P1: Aims and objectives .............................................................................................................1
P2 Project development plan.......................................................................................................2
P3 Work break down structure and Gantt chart..........................................................................3
..........................................................................................................................................................4
..........................................................................................................................................................5
PART 2............................................................................................................................................5
P4 Small-scale research by applying qualitative and quantitative research methods.................5
PART 3..........................................................................................................................................14
P5 Research and data through implement appropriate tools and techniques............................14
P6 Recommendations as a result of research and data analysis to draw valid and meaningful
conclusions................................................................................................................................16
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................17
CONCLUSION :............................................................................................................................17
REFERENCES..............................................................................................................................18

TITILE – Impact on using social media in business and on revenue
PART 1
P1: Aims and objectives
Background of research
Digital technology and social media has created a great impact on various business
operations. It has made it easy for any business to manage and monitor the overall operations and
functions. On the other hand, the use of social media has allowed business to promote their
products and services at global level (Reich, Gemino and Sauer, 2014) Due to this, business is
able to generate large amount of revenue. Besides this, social media has provided people to have
a greater access of information related to products. They can easily search for a product anytime,
anywhere. Moreover, the advancements in internet and technology have allowed business to
expand their operations in different markets. Furthermore, it has helped in enhancing the
efficiency of operations in various departments such as finance, human resource, etc. the channel
of distribution has expanded and customers are getting timely delivery of products. The major
advantage internet has given to business is advertising their products and services.
Rationale of research
The main purpose of conducting this research is to analyse the impact of social media in
marketing and promoting of products. It has enabled Morrisons to develop systems and
applications through which their products can be advertised. Besides this, research will assist
Morrisons to implement information technology infrastructure in order to maintain customer data
and information. With this, an organisation can easily develop effective marketing strategies.
This research will help in improving the product quality so that more people can be attracted.
Moreover, research will help in developing systems to monitor marketing strategies so that
measures can be taken to improve them. It will help in achieving goals and objectives in
effective manner.
Aims- “To analyse impact of digital technology on marketing strategies and revenue – A case
study on Morrisons.

Objectives:
 To identify how social media has helped in generating more revenue in Morrisons
 To identify main elements that are used in monitoring marketing strategies
 To analyse the impact of social media in advertising and promoting of products and
services in Morrisons. To recommend ways through which marketing strategies can be developed in more
effective way.
Research questions
 What do you understand by the concept of using social media in marketing of products
and services?
 What are the applications and systems used in monitoring marketing strategies?
 How digital technology integrated different functions and operations of marketing
department?
P2 Project development plan
A project development plan helps in conducting research in a systematic manner. It helps
the researcher to identify what activities are to be performed in order to accomplish aims and
objectives. It helps business to develop a schedule so that activities can be completed in specific
time frame (Reynolds and Yetton, 2015). The following are some elements of management
plan:-
Cost - the research will include cost that has to be incurring to achieve aims and objectives. It is
necessary to find out cost of each activity so that it can be performed in effective way. In
addition, identifying cost helps in providing resources accordingly. With this, it becomes easy to
collect primary data by using different methods. By this relevant information can collect.
Risk – Risk is involved with every research. It is an element that must be considered so that time
and cost can be maintained. These two elements can affect research aims and objectives to a
great extent. Besides this, there are several issues that can occur while conducting research. It
can be related to finding out respondents or analysing of data.

Scope- The scope of research is that it will help Morrisons to develop effective marketing
strategies so that it can attain their targets. In addition, it will be useful to monitor strategies and
making changes in it (Spender, 2014).
Resources – Morrisons can make various developments in their organisation to increase sales
and profits. Digital technology will help in providing infrastructure so that strategies can be
monitored.
Quality – It is the main element and is related to quality of data. The primary or secondary data
must be fresh and relevant so that effective outcomes can be gained. With this, an organisation
can attain targets in specific time. In addition, it will help in improving performance of strategies.
Communication – It is very important to have proper and effective communication while
conducting research. It helps in focusing on things that has to be done. Besides this, by
interacting with different people in an organisation, more information can be gained
(MITCHELL and NØRREKLIT, 2017) It will help in conducting research in a smooth way so
that research results are not affected.
P3 Work break down structure and Gantt chart

PART 2
P4 Small-scale research by applying qualitative and quantitative research methods
Questionnaire
Name:
Age:
Gender:
Does Morrisons are advertising their products and services through social media or not ?
 Yes
 No
 Not Sure

Has it benefited them in attracting customers ?
 Yes
 No
 Not Sure
Has there been increase in sales and profits of Morrisons or not ?
 Yes
 No
 Not Sure
What impact does social media has on marketing strategies of Morrisons?
 Positive
 Negative
 Neither positive nor negative
Using social media has allowed Morrisons to increase their range of advertising ?
 Yes
 No
 Not sure
What impact does implementation of new systems and applications has on marketing strategies?
 Positive
 Negative
 Neither positive nor negative
Does monitoring marketing strategies has allowed Morrisons to develop effective one or not ?
 Yes
 No

 Not Sure
What social media platforms are been used by Morrisons in advertising their products ?
 Facebook
 Instagram
 Twitter
 Linked In
Data Analysis
Theme 1: Using social media in advertising products and services
Does Morrisons are advertising their products and services through social
media or not ?
Frequency
Yes 8
No 5
Not Sure 2
Total 15

Interpretation: From the research process this can be said that out of 15 employees of
Morrisons 8 of them said that organisation is using social media for advertising products and
services, while 5 of them said no. on the other hand 2 employees were not sure whether
company is using social media or not. Therefore, it is identified that Morrisons is marketing their
product through social media. Besides this, it can be said that social media is a platform through
which large number of people can be attracted.
Theme 2: Using social media benefited in attracting customers
Has using social media benefited company in attracting customers or
not ?
Frequency
Yes 10
No 3
Not Sure 2
Total 15
Yes No Not Sure
0
1
2
3
4
5
6
7
8
Frequency

Interpretation: In order to accomplish aims and objectives, the researcher conducted research in
Morrisons for this 15 employees of marketing department were selected. They were asked that
social media has benefited in attracting customer's or not. 10 of them said yes, whereas 3 of them
said no and 2 employees were not sure about this.
Theme 3 : Increase in sales and profits of Morrisons
Has there been increase in sales and profits of Morrisons or not ? Frequency
Yes 9
No 2
Not Sure 4
Total 15
Yes No Not Sure
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation: A research was conducted at Morrisons regarding the impact of social media on
marketing campaign. For this 15 employees were taken as sample. From questionnaire it was
identified that 9 employees said yes that there has been increase in sales and profits. On the
contrary 2 said no. whereas 4 employees didn't give any respond. Thus, it can be said that
Morrisons sales and profits has been increased due to the use of social media.
Theme 4 : Impact of social media has on marketing strategies of Morrisons
What impact does social media has on marketing strategies of Morrisons? Frequency
Positive 11
Negative 1
Neither positive nor negative 3
Total 15
Yes
No
Not Sure