Managing a Successful Business Project: Social Media Impact

This report analyzes the impact of social media on business revenue and marketing strategies, focusing on a case study of Morrisons. It begins with an overview of digital technology's influence on business operations and the rationale for the research, which aims to assess social media's role in marketing and promotion. The report outlines the project development plan, including cost, risk, scope, and resources, and presents a work breakdown structure and Gantt chart. Small-scale research is conducted using qualitative and quantitative methods, including questionnaires and data analysis of the responses. The findings reveal the positive impact of social media on advertising, customer attraction, sales, and the development of effective marketing strategies. The research methodology is also explained. The report concludes with recommendations based on the research and data analysis, highlighting the value of the research in meeting objectives and enhancing learning, offering insights into how businesses like Morrisons can leverage social media for improved performance and revenue generation.

Managing a Successful
Business Project

TABLE OF CONTENTS
PART 1............................................................................................................................................1
P1: Aims and objectives .............................................................................................................1
P2 Project development plan.......................................................................................................2
P3 Work break down structure and Gantt chart..........................................................................3
..........................................................................................................................................................4
..........................................................................................................................................................5
PART 2............................................................................................................................................5
P4 Small-scale research by applying qualitative and quantitative research methods.................5
PART 3..........................................................................................................................................14
P5 Research and data through implement appropriate tools and techniques............................14
P6 Recommendations as a result of research and data analysis to draw valid and meaningful
conclusions................................................................................................................................16
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................17
CONCLUSION :............................................................................................................................17
REFERENCES..............................................................................................................................18

TITILE – Impact on using social media in business and on revenue
PART 1
P1: Aims and objectives
Background of research
Digital technology and social media has created a great impact on various business
operations. It has made it easy for any business to manage and monitor the overall operations and
functions. On the other hand, the use of social media has allowed business to promote their
products and services at global level (Reich, Gemino and Sauer, 2014) Due to this, business is
able to generate large amount of revenue. Besides this, social media has provided people to have
a greater access of information related to products. They can easily search for a product anytime,
anywhere. Moreover, the advancements in internet and technology have allowed business to
expand their operations in different markets. Furthermore, it has helped in enhancing the
efficiency of operations in various departments such as finance, human resource, etc. the channel
of distribution has expanded and customers are getting timely delivery of products. The major
advantage internet has given to business is advertising their products and services.
Rationale of research
The main purpose of conducting this research is to analyse the impact of social media in
marketing and promoting of products. It has enabled Morrisons to develop systems and
applications through which their products can be advertised. Besides this, research will assist
Morrisons to implement information technology infrastructure in order to maintain customer data
and information. With this, an organisation can easily develop effective marketing strategies.
This research will help in improving the product quality so that more people can be attracted.
Moreover, research will help in developing systems to monitor marketing strategies so that
measures can be taken to improve them. It will help in achieving goals and objectives in
effective manner.
Aims- “To analyse impact of digital technology on marketing strategies and revenue – A case
study on Morrisons.

Objectives:
 To identify how social media has helped in generating more revenue in Morrisons
 To identify main elements that are used in monitoring marketing strategies
 To analyse the impact of social media in advertising and promoting of products and
services in Morrisons. To recommend ways through which marketing strategies can be developed in more
effective way.
Research questions
 What do you understand by the concept of using social media in marketing of products
and services?
 What are the applications and systems used in monitoring marketing strategies?
 How digital technology integrated different functions and operations of marketing
department?
P2 Project development plan
A project development plan helps in conducting research in a systematic manner. It helps
the researcher to identify what activities are to be performed in order to accomplish aims and
objectives. It helps business to develop a schedule so that activities can be completed in specific
time frame (Reynolds and Yetton, 2015). The following are some elements of management
plan:-
Cost - the research will include cost that has to be incurring to achieve aims and objectives. It is
necessary to find out cost of each activity so that it can be performed in effective way. In
addition, identifying cost helps in providing resources accordingly. With this, it becomes easy to
collect primary data by using different methods. By this relevant information can collect.
Risk – Risk is involved with every research. It is an element that must be considered so that time
and cost can be maintained. These two elements can affect research aims and objectives to a
great extent. Besides this, there are several issues that can occur while conducting research. It
can be related to finding out respondents or analysing of data.

Scope- The scope of research is that it will help Morrisons to develop effective marketing
strategies so that it can attain their targets. In addition, it will be useful to monitor strategies and
making changes in it (Spender, 2014).
Resources – Morrisons can make various developments in their organisation to increase sales
and profits. Digital technology will help in providing infrastructure so that strategies can be
monitored.
Quality – It is the main element and is related to quality of data. The primary or secondary data
must be fresh and relevant so that effective outcomes can be gained. With this, an organisation
can attain targets in specific time. In addition, it will help in improving performance of strategies.
Communication – It is very important to have proper and effective communication while
conducting research. It helps in focusing on things that has to be done. Besides this, by
interacting with different people in an organisation, more information can be gained
(MITCHELL and NØRREKLIT, 2017) It will help in conducting research in a smooth way so
that research results are not affected.
P3 Work break down structure and Gantt chart

PART 2
P4 Small-scale research by applying qualitative and quantitative research methods
Questionnaire
Name:
Age:
Gender:
Does Morrisons are advertising their products and services through social media or not ?
 Yes
 No
 Not Sure

Has it benefited them in attracting customers ?
 Yes
 No
 Not Sure
Has there been increase in sales and profits of Morrisons or not ?
 Yes
 No
 Not Sure
What impact does social media has on marketing strategies of Morrisons?
 Positive
 Negative
 Neither positive nor negative
Using social media has allowed Morrisons to increase their range of advertising ?
 Yes
 No
 Not sure
What impact does implementation of new systems and applications has on marketing strategies?
 Positive
 Negative
 Neither positive nor negative
Does monitoring marketing strategies has allowed Morrisons to develop effective one or not ?
 Yes
 No

 Not Sure
What social media platforms are been used by Morrisons in advertising their products ?
 Facebook
 Instagram
 Twitter
 Linked In
Data Analysis
Theme 1: Using social media in advertising products and services
Does Morrisons are advertising their products and services through social
media or not ?
Frequency
Yes 8
No 5
Not Sure 2
Total 15

Interpretation: From the research process this can be said that out of 15 employees of
Morrisons 8 of them said that organisation is using social media for advertising products and
services, while 5 of them said no. on the other hand 2 employees were not sure whether
company is using social media or not. Therefore, it is identified that Morrisons is marketing their
product through social media. Besides this, it can be said that social media is a platform through
which large number of people can be attracted.
Theme 2: Using social media benefited in attracting customers
Has using social media benefited company in attracting customers or
not ?
Frequency
Yes 10
No 3
Not Sure 2
Total 15
Yes No Not Sure
0
1
2
3
4
5
6
7
8
Frequency

Interpretation: In order to accomplish aims and objectives, the researcher conducted research in
Morrisons for this 15 employees of marketing department were selected. They were asked that
social media has benefited in attracting customer's or not. 10 of them said yes, whereas 3 of them
said no and 2 employees were not sure about this.
Theme 3 : Increase in sales and profits of Morrisons
Has there been increase in sales and profits of Morrisons or not ? Frequency
Yes 9
No 2
Not Sure 4
Total 15
Yes No Not Sure
0
1
2
3
4
5
6
7
8
9
10
Frequency

Interpretation: A research was conducted at Morrisons regarding the impact of social media on
marketing campaign. For this 15 employees were taken as sample. From questionnaire it was
identified that 9 employees said yes that there has been increase in sales and profits. On the
contrary 2 said no. whereas 4 employees didn't give any respond. Thus, it can be said that
Morrisons sales and profits has been increased due to the use of social media.
Theme 4 : Impact of social media has on marketing strategies of Morrisons
What impact does social media has on marketing strategies of Morrisons? Frequency
Positive 11
Negative 1
Neither positive nor negative 3
Total 15
Yes
No
Not Sure

Interpretation: In order to achieve aims and objectives the researcher conducted research in
Morrisons. In this question was asked about impact of social media on marketing activities. For
this 15 respondents was analysed. It was identified that 11 respondents said that impact was
positive, while only 1 said that it was negative. There was 4 employees who were not in favour
of both. Therefore, it can be said that there has been positive impact of using social media on
marketing activities.
Theme 5: Social media has increased their range of advertising
Using social media has allowed Morrisons to increase their range of
advertising ?
Frequency
Yes 10
No 4
Not Sure 1
Total 15
Positive Negative Neither positive nor negative
0
2
4
6
8
10
12
Frequency

Interpretation: From the above research process, it can be said that out of 15 employees which
were taken as sample by researcher, 10 employees said that range of advertising has increased.
On the contrary 4 employees said that range has remained the same. While there was only one
employee who was sure about this. From this questionnaire it can be identified that Morrisons
has expanded their range of advertising in different areas. It has able to promote products at
global level.
Theme 6 : Implementation of new systems and applications in developing marketing
strategies
What impact does implementation of new systems and applications has
on developing marketing strategies?
Frequency
Positive 7
Negative 5
Yes No Not Sure
0
1
2
3
4
5
6
7
8
9
10
Frequency

Neither positive nor negative 3
Total 15
Interpretation: On the basis of research done by researcher, it can be analysed from the above
graph that out of 15 employees 7 said that there has been positive impact due to implementation
of systems and applications, 5 said that impact was negative and 3 of them was sure about this.
Therefore, it can be analysed that there has been positive impact due to implementation of
systems and applications. Thus, the efficiency of Morrisons employees has been enhanced. They
are able to work effectively.
Theme 7:- Monitoring marketing strategies has helped managers to develop effective one
Does monitoring marketing strategies has helped managers to develop
effective one or not?
Frequency
Yes 12
No 2
Positive Negative Neither positive nor negative
0
1
2
3
4
5
6
7
Frequency

Not Sure 1
Total 15
Interpretation- From the above chart it can be interpreted that out of 15 employees 12 agreed
that monitoring marketing strategies has helped in developing effective one, while 2 employees
disagree with this fact and 1 employee didn't give any response. Thus, it can be concluded that
due to effective monitoring of strategies, weak areas are identified and it is enabled manager to
develop effective marketing strategies in Morrisons.
PART 3
P5 Research and data through implement appropriate tools and techniques.
The research methodology is used to make the research more effective. It also helps in
working in a systematic way so that within a time frame, specific results can be achieved.
Research methodology contains several methods that assist the researcher in conducting research
Yes
No
Not Sure

(Vom Brocke, Petry and Gonser, 2016). With this organisation is able to fulfil the research
aims and objectives.
The various research methods are as follows:-
Introduction: The research is being conducted to find out an impact of digital technology on
business. For this, various tools and techniques have to be used so that relevant and specific data
can be collected. In addition, by analysing data, effective information will be gathered. It will be
beneficial in attaining the desired aims and objectives.
Research Philosophy – It also plays an important part in successfully achieving research
objectives. Research philosophy gives an idea on how entire research will be conducted.
Basically, there are two types of research philosophies that are positivism and interpretvitism.
For this present research interpretivism approach is used.
Research Approach: A research approach generally helps. Generally, there are two types of
research approach exits. These are inductive and deductive (Somsuk and Laosirihongthong,
2014) For present research deductive approach is used. In this hypothesis will be done along with
developing questionnaire. It will help in proper handling of research process.
Research design: A research design helps in proper analyses and presentation of data. There are
different type of research design available. These are descriptive, exploratory, experimental, etc.
in this aspect descriptive research design is applied . It will help in meeting the research goals in
effective manner. Also, by this data and information can be presented accordingly.
Research Strategy:
Collection of data – The data collection process must be performed effectively and in proper
manner. This is because data can affect research aims if not collected properly. The data gathered
must be of high quality. There are two methods of dong this (Schmitt, 2015) These are primary
and secondary. In primary data is collected for first time while in secondary it is collected from
previous research, articles, etc. In this primary method is implemented in which data will be
collected by using questionnaire.

Analysis of data- The main responsibility of researcher is to analyse data in properly. It is
because the overall research outcomes are based on analysis of data. A better analyse will lead to
specific results. The analysis of data will be dome y using
Data sampling: It refers to selecting the respondents on which research will be conducted. There
are various data sampling method such as random, stratified, strata, etc. In this the researcher
will use random sampling method (Yee, Chong and Kendall, 2015) For this researcher will
randomly select 15 employees as sample size from marketing department in Morrisons.
Limitations and the ethical issues- The data and information must be collected effectively. This
can be done by providing cooperative and supportive environment to researcher for conducting
research. It will help researcher to achieve aims and objectives. But there are several issues that
can occur. These are related to time and money as research may take more time and money in
order to carry various activities and process. Other than this, researcher must consider the ethical
issues and consideration at workplace in order to conduct research in smooth way.
P6 Recommendations as a result of research and data analysis to draw valid and meaningful
conclusions
From the above research conducted it can be identified that there are improvements
needed in Morrisons for using social media. It will help them to develop and monitor marketing
strategies (Seymour and Hussein, 2014) By this organisation will be able to advertise their
products more effectively. There are several recommendations that can be followed and
implemented by Morrisons in their business operations. These are as follows :-
Hiring experts - by hiring experienced and skilled experts Morrisons will be able to develop
effective marketing strategies. They can use social media platforms to advertise their products.
Developing infrastructure – Morrisons can develop and create their own information
technological infrastructure. It will help them store and maintain customer data. By using this
they can identify customer needs. Also, they can solve customer problems quickly. This will help
in retaining them.

Monitoring website traffic- The websitre traffic can be monitored by implementing systems
and applications. This will enable Morrisons to track movement of customers. By this weak areas
can be identified and improved (Böhm and Motschnig-Pitrik, 2015)
Updating systems and applications- They must be updated with technology so that traffic
monitoring can be done easily. It will also help in finding out markets where strategy can be
implemented.
Therefore, by following this recommendation Morrisons can improve their marketing
strategies. This will help in saving cost. It will be increase their range of advertising. By this they
will be able to attract large number of people that will result in increase in sales and generating
more revenue (Averweg and Addison, 2015). Also, Morrisons will be able to survive for long
term in competitive market.
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
By conducting the research I analysed that research objectives was attained in specific
way. I achieved aims because I conducted research in effective and systematic way using various
tools and techniques. I noticed that the outcomes generated was not very precise. It did not
satisfy me. I could have put more efforts in conducting research. This would have given me
appropriate results. Apart from this, I used project management plan as activities was defined
and have to be completed in given time. I was working in a team so I have to ensure that there
must be proper communication. For this I developed a structure. But I found out that team
members did not coordinate effectively with each other. It created critical situation that lead to
delaying task. This overall affected results and increased cost of research.
I concluded that I played my role effectively. I also allocated task to members if
necessary so that time consumed can be reduced. I developed schedule and gave to all member.
It showed them what they have to do and when. For better utilisation of time I mailed the
questionnaire to employees. They filled it correctly and we analysed data more quickly. This
saved time as well as cost.

CONCLUSION :
From this report it is concluded that digital technology have a huge impact on business. It
increased the effectiveness of marketing strategies. A project development plan helps in
conducting research in a systematic manner. It helps the researcher to identify what activities are
to be performed. It is concluded that using social media has helped business to increase their
range of advertising. It has created growth opportunities for business to attract large number of
people. Besides this, it is beneficial in long term success of business.

REFERENCES
Books and Journals
Averweg, U.R. and Addison, T., 2015. Managing challenges of multicultural Information
Systems project teams in South Africa. The African Journal of Information Systems, 7(4),
p.2.
Böhm, C. and Motschnig-Pitrik, R., 2015. New research perspectives on managing diversity in
international ICT project teams. In Systemic Flexibility and Business Agility (pp. 21-31).
Springer, New Delhi.
MITCHELL, F. and NØRREKLIT, H., 2017. Introduction. In A Philosophy of Management
Accounting (pp. 15-34). Routledge.
Reich, B.H., Gemino, A. and Sauer, C., 2014. How knowledge management impacts
performance in projects: An empirical study. International Journal of Project
Management, 32(4), pp.590-602.
Reynolds, P. and Yetton, P., 2015. Aligning business and IT strategies in multi-business
organizations. Journal of Information Technology, 30(2), pp.101-118.
Schmitt, B., 2015. Managing the Brand Experience. The Future of Branding, p.177.
Seymour, T. and Hussein, S., 2014. The history of project management. International Journal of
Management & Information Systems (Online), 18(4), p.233.
Somsuk, N. and Laosirihongthong, T., 2014. A fuzzy AHP to prioritize enabling factors for
strategic management of university business incubators: Resource-based
view. Technological forecasting and social change, 85, pp.198-210.
Spender, J.C., 2014. Business strategy: Managing uncertainty, opportunity, and enterprise. OUP
Oxford.
Vom Brocke, J., Petry, M. and Gonser, T., 2016. Business process management. In A Handbook
of Business Transformation Management Methodology (pp. 137-172). Routledge.