Masters Course Professional Project: Social Media Marketing Impact

This professional project explores the impact of social media on marketing within the business landscape. It emphasizes the relevance of social media for modern marketing professionals, given the increasing reliance of customers on digital platforms for product and service discovery. The project utilizes secondary data to investigate the role of social media in fostering customer relations and enhancing branding strategies, particularly through platforms like Facebook, Twitter, LinkedIn, and Instagram. It addresses the research question of social media's significance in business marketing, highlighting its role in promoting products and services globally. The research incorporates search terms such as 'social media,' 'marketing,' and 'benefits of social media marketing' to provide a comprehensive analysis of the topic.

Running head: PROFESSIONAL PROJECT 1
Professional Project
Name
Institution Affiliation

PROFESSIONAL PROJECT 2
Social Media Marketing
The field under research, in this case, is marketing and specifically the influence of
social media to marketing. Marketing plays a significant role in the success of any successful
business. Social media has been found to play a significant part in marketing in implementing
social networking as an approach to realise marketing communication and branding activities.
Social media is relevant to my marketing profession in the sense that all business and going
digital in terms of marketing because currently, customers have gone digital and often use
social media to search for products and services (Ahmed, 2018). Social media is an
appropriate instrument for fostering relations with customers (De Vries, Gensler, & Leeflang,
2012).
The secondary source of data used is
https://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-media-biggest-
influencer-buying-decisions#sthash.g2V359X3.dpuf. Indeed, this link shows that the rapidly
developing business world has been made possible through social media marketing which has
become a key element for companies to market their products. According to Shen, & Bissell,
(2013) social medial particularly Facebook has proofed to be significant in creating as well as
enhancing branding strategies in enhancing customer brand quality among beauty companies.
A majority of the leading companies across the globe such as PwC Apple Inc., and Deloitte is
as a result of their reliance on the internet which has been achieved through social media
platforms such as Twitter, Facebook, LinkedIn, and Instagram. Indeed, the internet offers
users with extensive accessibility to products as well as services. Consequently, due to the
expansive application of social networking in the society, social media marketing has become
the back born of business which aid in companies promoting their products to clients in not
only their country of origin but also across the entire world (Neti, 2011).

PROFESSIONAL PROJECT 3
Research question:
What is the significance of social media in marketing in business?
Search terms:
Social media, Marketing, Facebook, Twitter, LinkedIn, benefits of social marketing and
social media marketing.

PROFESSIONAL PROJECT 4
References
Ahmed, M. (2018). Is Social Media the Biggest Influencer of Buying Decisions? Retrieved
from https://www.socialmediatoday.com/marketing/masroor/2015-05-28/social-
media-biggest-influencer-buying-decisions#sthash.g2V359X3.dpuf
Shen, B., & Bissell, K. (2013). Social media, social me: A content analysis of beauty
companies’ use of Facebook in marketing and branding. Journal of Promotion
Management, 19(5), 629-651.
Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise
Computing and Business Systems, 1(2), 1-15.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan
pages: An investigation of the effects of social media marketing. Journal of
interactive marketing, 26(2), 83-91.