Analyzing Digital Marketing: YouTube & Instagram Promotion Mix

This report provides an overview of digital marketing strategies, with a focus on social media marketing and the role of platforms like YouTube and Instagram in promoting products and services. It examines how companies like Coca-Cola and Red Bull utilize these channels for communication and brand promotion, analyzing the effectiveness of their approaches within the marketing mix. The report also discusses the importance of digital communication strategies in enhancing customer engagement and achieving organizational objectives in the current digital landscape. It concludes that digital marketing channels are crucial for organizations in the post-pandemic era, enhancing potential and productivity through platforms like YouTube, Instagram, and Facebook.