IMAT5262 Research Project Proposal: Social Media Marketing Strategies

This project proposal explores the application of social media marketing (SMM) within the business sector. It investigates the diverse tools and techniques employed by social media marketers to provide optimal customer service. The research delves into the benefits and drawbacks of social media platforms for businesses, covering platforms like Facebook, Twitter, Pinterest, and Instagram. The proposal outlines key research questions, including how SMM aligns with marketing strategies, aids in achieving marketing goals, and influences website traffic. The literature review examines the history of SMM, its impact on consumers, and various social media channels. The methodology section discusses qualitative approaches, such as interviews, surveys, and questionnaires, to gather data and insights. The proposal includes a project plan, ethical review form, and appendices, providing a comprehensive overview of the research project. The project aims to provide a comprehensive understanding of how to leverage social media for business marketing success.