HND Business Project: Social Media Marketing at Qbic Hotel

This project examines the impact of social media marketing on Qbic Hotel, a small to medium-sized hotel in London. The research begins with an introduction to the importance of digital technologies and social media in modern business, followed by the project's aim to analyze the impact of social media marketing on enhancing marketing and promotional activities. The project outlines specific objectives, research questions, and a detailed project management plan, including a Work Breakdown Structure (WBS), Gantt chart, and cost analysis. Small-scale research was conducted through a questionnaire survey to gather insights from managers and employees regarding the benefits, challenges, and strategies related to social media marketing. The findings are presented thematically, providing a comprehensive understanding of the hotel's social media practices and the impact on customer relationships and brand reputation. The project concludes with recommendations for improving social media marketing practices at Qbic Hotel.

Managing a Successful
Business Project

LO 1
P1 Devising project aim and objectives
Topic of research: Impact of social media on enhancing marketing and promotional activities of
organisation; a study on Qbic Hotel.
Background of Study
Digital technologies indeed revolutionised the way today's business managers conduct
their business activities. Digital technologies have transformed the way organisations operate. It
not only helps in lowering the cost, time and efforts of companies but also enhances the
profitability and productivity of the organisation (Bakan, 2016). To sustain in competitive
environment it is essential and crucial for business organisations to utilise advance technologies
and systems. Social media marketing is the current trend which revolutionised the marketing
tactics of the organisation. It only helps in promoting organisational products and services to
large number of customers but also assist in interacting with them. This eventually enhances
customer satisfaction, motivation and loyalty. In this context, the following research study will
focus on impact of social media in enhancing the marketing and promotional activities done by
Qbic Hotel. Qbic hotel is a small and medium scale hotel located at 42 Adler St, Whitechapel,
London E1 1EE, UK. The organisation is known for providing excellent services and facilities.
Since the evolutions of social media websites like Facebook, WhatsApp, Twitter, etc.
management of Qbic Hotel has been greatly benefited from it. The management promotes its
organisational services on famous social media websites and have enormous amount of followers
(Lamberton and Stephen, 2016). In this research, researcher will devise project aim and
objectives and formulate project management plans that depicts the activities associated with the
project along with timeline. Small scale research analysis will be conducted where researcher
will inquire about the benefits of using social media for promotion to managers and employees at
Qbic Hotel using questionnaire survey. The methodologies used for research will be elaborated.
Communication of recommendations will be provided by the researcher and through self
reflection, researcher will summarise the whole project effectively and efficiently. In this
context, the aim and objectives of research are provided below:
Aim
The aim of this research is “To analyse the impact of social media marketing in enhancing
marketing and promotional activities of Qbic Hotel.”
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Objectives
In order to support the aim, researcher has formulated objectives which are listed below:
 To understand the meaning of social media marketing.
 To investigate the influence of social media marketing in enhancing promotional and
marketing activities.
 To identify the issues associated with social media marketing. To provide recommendations so that Qbic hotel could improve the social media
marketing to enhance customer base.
Research Questions
1. What social media marketing means to business organisations?
2. How social media marketing influences marketing and promotional activities of
organisations?
3. What are the issues and challenges associated with social media marketing?
P2 Project management plan
WBS Task Name Duration Start Finish Predecessors
1 Managing Successful
Business Project 103 days Thu 8/30/18 Mon
1/21/19
1.1 Determining title of
project 5 days Thu 8/30/18 Wed 9/5/18
1.2 Constructing statement
of problem 5 days Thu 9/6/18 Wed 9/12/18 2
1.3
Establishing deadlines
for sorting research
resources
15 days Thu 9/13/18 Wed 10/3/18 3
1.4 Literarure review 10 days Thu 10/4/18 Wed
10/17/18 4
1.5 Selecting techniques for
research 5 days Thu
10/18/18
Wed
10/24/18 5
1.6 Calculating costs 5 days Thu Wed 6
4

10/25/18 10/31/18
1.7 Collection of data 25 days Thu 11/1/18 Wed 12/5/18 7
1.8 Analysing data 10 days Thu 12/6/18 Wed
12/19/18 8
1.9 Interpretation and
evaluation of data 10 days Thu
12/20/18 Wed 1/2/19 9
1.10 Generating findings and
results 5 days Thu 1/3/19 Wed 1/9/19 10
1.11
demonstrating
conclusion and
recommendations
5 days Thu 1/10/19 Wed 1/16/19 11
1.12 Documenting results 2 days Thu 1/17/19 Fri 1/18/19 12
1.13 Submission of report 1 day Mon 1/21/19 Mon 1/21/19 13
Cost: The total cost associated with the research project is around 2025 pounds. Major portion of
total cost will be incurred during literature review analysis. Researcher has to purchase articles in
order to generate deeper understanding.
Task Name Cost
Formulating problem statement £100.00
Establishing deadlines £50.00
Conducting literature review £700.00
Selecting investigation techniques £150.00
Cost calculation £400.00
Data analysing and interpretation £500.00
Generating outcomes £50.00
Conclusion and recommendations £50.00
Documenting results £25.00
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Scope: In the end of project, researcher will be able to describe the influence of social media in
enhancing the marketing activity of Qbic Hotel.
Time: Researcher will take 59 days in order to attain the aim and objectives of the study.
Quality: In order to enhance the quality of the study, researcher will use precise and relevant
sources of data collection.
Risk: Risk can be associated with the analysis part where researcher can find difficulty in
analysing the data effectively due to inadequate response of participants and lack of coherence
and relevance in the found articles.
Communication: Researcher will communicate with the participants of the study in order to
obtain data.
Resources: Resources such as questionnaire, books, and journals will be used to carry out the
study.
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100
50
700
150 400
500
505025
Formulating problem
statement
Establishing deadlines
Conducting literature review
Selecting investigation
techniques
Cost calculation
Data analysing and
interpretation
Generating outcomes
Conclusion and
recommendations
Documenting results

P3 Gantt Chart to provide time frames
Illustration 1: Gantt Chart
7

Illustration 2: Network Diagram
8

P4 Small-scale research
Small scale research has been conducted by researcher in order to gather the reviews of managers and employees regarding impact of
social media marketing. The analysis has been done in themes which are described below:
Questionnaire
Name: ___________
Age: ________
Gender:______
Q1. How often Qbic Hotel uses social media for marketing and promotion of its services?
 Very Often
 Often
 Sometimes
 Never
Q2. Is social media marketing provides benefits to Qbic Hotel?
 Yes
 No
 Not Sure
Q3. How social media marketing benefits Qbic Hotel?
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 Enhancing customer base
 Improving relationship with customers
 Enhancing organisation reputation
 Increase in profits
Q4. Is there any issues or challenges you have faced while using social media for marketing?
 Yes
 No
 Not Sure
Q5. What type of issues you faced while using social media marketing
 Measuring Return on Investment
 Issues of negative feedbacks
 Linking social media campaigns to sales
 No issues
Q6. Does management devised strategies to overcome the issues and challenges?
 Yes
 No
 Not Sure
Q7. What strategies have been formulated by your management to overcome issues and challenges of social media marketing?
 Using social analytical tool to measure ROI
 Developing client relationship
 Establishing unique and creative content
 More consistency on social media
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Q8. What are your recommendations to management so that they can improve their social media marketing practices?
 More training to employees
 Increase social media marketing budget
 More creative content
 No Recommendations
11

Theme 1: Very Often Qbic Hotel uses social media for marketing and promotion of its
services.
Q1. How often Qbic Hotel uses social media for marketing and promotion of
its services?
Frequency
Very Often 11
Often 5
Sometimes 3
Never 1
Interpretation: The questionnaire survey has been conducted at Qbic Hotel where the
participants has been asked how often their organisation uses social media for marketing. After
analysing the sample of 20 respondents it was identified that 11 agreed very often, 5 agreed
often, 3 agreed sometimes and 1 agreed never. Thus, from the analysis it is clear that
management of Qbic Hotel very frequently used social media for marketing and promotion of its
services.
Theme 2: Social media marketing provides benefits to Qbic Hotel.
Q2. Is social media marketing provides benefits to Qbic Hotel? Frequency
Yes 16
No 1
Not Sure 3
Interpretation: In the questionnaire survey conducted at Qbic Hotel, the participants were asked
about any benefits Qbic Hotel secured after using social media marketing. From the analysis of
sample of 20 respondents it was identified that 16 agreed that Qbic hotel got benefits from using
social media as marketing, 1 disagreed that social media marketing does not provides any
benefits whereas 3 were not sure whether Qbic Hotel was has secured any benefits from using
social media as marketing tool or not. Thus, from the analysis it is clear that social media indeed
provides benefits to Qbic Hotel.
Theme 3: Improving relationship with customers and by enhancing organisation reputation
social media marketing benefits Qbic Hotel.