VU - Social Media Practice Analysis: Current Trends and Strategies

This report provides an analysis of current practices in social media, exploring its concepts, features, and benefits. It begins with an abstract defining social media and its role in facilitating information sharing, ideas, and career interests. The literature review discusses social media's impact on business goals, brand building, customer service, and engagement. The introduction highlights social media's importance in modern digitization, its applications, and its use in marketing, brand promotion, and customer connection. The report further examines social media features such as profile building, peer connection, real-time content uploading, and time-stamped posts. It outlines the benefits of high connectivity, education, information updates, awareness, business reputation improvement, and community building. However, the report also acknowledges challenges such as cyberbullying. Overall, the report offers a comprehensive overview of social media practices, providing valuable insights into its current trends and strategies.

VICTORIA UNIVERSITY
BCO 6653  Management of Information Technology
Semester X, 20YY
place current semester and year here
Current Practice Analysis for
Social Media
Submitted by:
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Place date submitted here
7262571577748259349.docx

Current Practice Analysis for Social Media
List your names here followed by a comma and your email address:
Jane Smith, [e-mail]
Abstract
The aim of this paper is mainly to understand the concept that is related
to social media and all the practices that are used currently. Social media
is defined as technologies involved in computer mediated system that
facilitate the creation or the sharing of information, ideas as well as
career interest through virtual communities and virtual networks. There
are many types of built in and stand-alone services involved in social
media that helps to mitigate all challenges and problems related with
social media. There are different types of practices that are involved in
social media and the practices involves different scenarios for providing
different advantages for the users. Literature review that is reviewed in
this paper discusses social media and the practices that are involved in
social media currently. The practices of social media helps the businesses
to set different goal for organization ad objectives of the organization. The
significant advantages that are also related with social media also has
awareness of building brand and helps to gain new customers. The
services of the customer are also strengthened with involvement of social
media. The engagement in a business is increased with social media. The
business can establishes a close connection with all its customers with the
help of social media. The network that is correct for social media is to be
selected in such a way for eradicating excess consumption time. The
services as well as the products are advertised and defined with the social
media. The report contains the literature of such paper that provides
details study of social media. The network media that is to be chosen by
the social media is to be selected for eradicating the consumption of
excess time. The services and the products that are to be selected by the
social media are advertised and defined by the social media. The
literature review that are selected in this report gives the details of the
social media.
Introduction
Collection of different channels that are viral for online communication,
which solely dedicates the input based on community, content sharing,
significant collaboration, and also better interactions is known as social
media. The applications as well as the websites that are loyal to the social
networking, blogging, networking as well as other social media networks
fall under the types of social media. The most integral and an important
part of the human life is social media. The access of social media and has
become very famous and proliferating in the modern world of digitization.
The traditional means that are involved in social media mostly consists of
social components including comment fields for users who uses the social
media as a daily part of their life (Warren, Sulaiman and Jaafar, 2014). For
a particular business or some organization, the social media is mainly
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Current practice analysis for BCO 6653 * Management of Information Technology 2
utilized for marketing of the products, fostering the new businesses,
promoting some brands, and connecting the current customer of the
business. Analysis of social media is basically a proper practice for
collecting the data and keeping the data from all websites involved in
social media or some blogs. The analyzing of the all those data for making
different business decisions and taking some decisions for the business
(Perloff, 2014). The basic utilization that is connected with the social
media analytics is mining the sentiment of a customer for the reason of
marketing support and different activities in customer service.
Literature analysis
The critical accumulation of different strategies, abilities, procedures and
methods that are used for appropriate creation of administrations and
also merchandise in the ideal achievement of objectives and targets is
known as innovation. Innovation has procured the whole world by
improving a few points of interest or advantages for its clients. The most
up to date type of this innovation is the development and additionally
advancement and usage of the essential devices. The installation of the
machines for permitting the activities with no itemized learning of the
workings. A standout amongst the most critical progression of this
innovation is online networking. Online networking is the instrument or
application for sharing data among different individuals. This sort of web-
based social networking for the most part includes different systems
administration sites, for example, Facebook and Twitter; notwithstanding
bookmarking sites, for example, Reddit. There are different points of
interest of this online networking and therefore the issues with this
innovation are additionally looked by the clients.
The following mind map shows the way of conducting the literature
survey of this paper.

Current practice analysis for BCO 6653 * Management of Information Technology 3
Figure 1: MindMap
(Source: Created by the Author)
Social Media Concepts
Social media generally has bought the organization with excess change
with the business viewing interactions with friends, customers, peers, and
many other people connected on social media. Regardless of the personal
ability, the social media is also very useful for the business for marketing
the products. The organizations or the company can easily get hold of the
market with the use of social media. The brand validation can also be
done by an organization with social media involved with the business (Jin,
Liu and Austin, 2014). Various networking related to social media are
present in the modern world of digitization. The most popular and the
most used social networking sites used in current practices generally
includes Instagram, Google+, Snapchat, Facebook, LinkedIn, YouTube,
Foursquare, and Pintrest. For accessing any types of news or establishing
any kind of connection with the outside world has become the most
important and social media has made that very easy and simple for the
user. The social media also has another responsibility that brings more
success in the business by the marketing means that any product of a
company possesses. There is a literature review that states the
importance of social media, the features involved with social media and
the practices that are involved in social media.
Social Media Features
Online networking is considered as a standout amongst the most essential
and also critical necessities in this day and age. It is the gathering of a few

Current practice analysis for BCO 6653 * Management of Information Technology 4
sites in which every one of the clients in the long run organize for social
means. Online networking contain different highlights with it. The main
feature of this online networking are as per the following:
Building Profiles: The following critical viewpoint or normal for this
online networking is the formation of a few profiles. The clients of the
web-based social networking are in the long run requested entering the
majority of their own subtle elements, for example, names, addresses,
schools, universities, date of birth, different instructive capability and
expert points of interest and some more. Boulianne (2015) have
expressed that the specific site at that point is in charge of mining all the
individual information or data with the reason to associate with different
people (Refer to Appendix One).
Connection with Peers: The fourth noteworthy normal for the online
networking is the association with companions or companions. The clients
are energized for posting a wide range of expert and individual reports in
regards to themselves. The site of online networking, henceforth turning
into a critical stage for the association of companions and relatives
(Ashley and Tuten, 2015).
Uploading Content in Real Time: The clients are given appropriate
apparatuses and procedures for posting legitimate substance inside
ongoing. The substance could either be content, sound, video, pictures or
any representative likes or aversions. Because of the contribution of
continuous, the online networking is to a great degree famous for its
clients (Houston et al., 2015).
Posts having Time Stamp: The following critical element of the web-
based social networking is that the posts on the online networking have
time stamp. Since, every one of the posts are in the end stamped with
time, the whole strategy of following any post is to a great degree simple
than others (VanMeter, Grisaffe and Chonko, 2015).
Benefits of Using Social Media
When every one of the correspondences channels are devoted to the
group based information sources, collaborations and sharing of substance
together, they are on the whole known as online networking. The
straightforward strategy of sharing of substance is on the whole known as
the web-based social networking. There are different favourable
circumstances or advantages of this online networking. These focal points
are given beneath:
High Connectivity: The first and the principal preferred standpoint of
the web-based social networking is to a great degree high availability. The
whole network in the whole world is to a great degree progressed and
along these lines the clients can without much of a stretch associate with
all other individuals. There is no such confinement that the online
networking could be gotten to from a particular part (Sherman et al.,

Current practice analysis for BCO 6653 * Management of Information Technology 5
2016). The contemplations could be effortlessly imparted to the
assistance of online networking.
Providing Education: The second critical preferred standpoint of this
online networking is to give legitimate instruction to the clients. This is
helpful since the instructors and the understudies are getting profited
from this and consequently the specialists and experts could without
much of a stretch access the data or information through the online
networking (Allcott and Gentzkow, 2017).
Information and additionally Updates: The third noteworthy
advantage of the online networking is the data and also refreshes. The
clients can without much of a stretch refresh about themselves from the
most recent happening and happenings in the encompassing. TV and the
print media in current days are totally one-sided and subsequently don't
pass on any obvious message (Dijkmans et al., 2015). With the usage of
online networking, the realities could be effortlessly acquired as is the
genuine data in the wake of doing applicable research.
Providing Awareness: The following vital advantage of the online
networking is mindfulness. This kind of stage is used likewise for the
mindfulness or imaginative technique the clients are living in. It is the
fundamental web-based social networking stage that is being in charge of
helping the clients in finding all the new and also creative stuffs, which
could without much of a stretch improve the individual existences of the
general population (Ferguson et al., 2016). Every last individual of the
general public is profited from the stages of online networking and
henceforth, it is a critical factor of mindfulness.
Improving Business Reputation: The following critical advantage of
the online networking is the change of the business necessities. In
addition, the business deals are likewise enhanced with the assistance of
this kind of stage. The positive remarks in regards to any organization
causes the business to develop and build up the generosity and deals.
Every one of the general population are free in partaking in sharing their
perspectives over the online networking and along these lines affecting
energy, when the great words are being shared (Agnihotri et al., 2016).
Helping Building Communities: Another huge favourable position of
the online networking significantly includes helping in building any group.
Web-based social networking is capable in the correct working and
additionally cooperation of the group regardless of the religion and
subsequently talking about or finding out about their purpose of
perspectives.
Challenges faced of using Social Media
According to Xie and Lee (2015), notwithstanding having all these critical
points of interest or advantages, there are probably the most noteworthy
impediments that make this stage of online networking powerless for their
clients. The different huge weaknesses or difficulties for using the web-
based social networking are as per the following:

Current practice analysis for BCO 6653 * Management of Information Technology 6
Cyber Bullying: One of the most hazardous weakness of using this web-
based social networking is digital tormenting. According to the
measurements, around 30% of the aggregate kids worldwide have been
the significant casualties of digital harassing in their lives. As anyone
could undoubtedly make a phony record inside online networking with the
sole motivation behind tormenting a particular individual, they have the
entrance to do anything without getting being followed. It is to a great
degree hard to find somebody, who is tormenting a man. There are
different dangers, difficulties and gossipy tidbits that could be effectively
sent over the system to the majority with the motivation behind making
disarray and also inconvenience inside the general public (Perloff, 2014).
Every one of these dangers and terrorizing messages inside the online
networking are utilized for making any sort of distress inside the general
public and particularly for the young age.
Hacking and other security issues: The second hindrance of the usage
of online networking is hacking. The individual information and in addition
protection is effortlessly hacked and shared over the Internet. This sort of
action is in charge of making monetary misfortunes for the general public
and furthermore loss of the private information and individual life. In the
end, the wholesale fraud is again a standout amongst the most critical
issues, which gives or gives real misfortunes to any client by just hacking
all the individual records. Different individual records on the online
networking had been hacked in the past with the sole motivation behind
posting such materials, which have influenced the individual existences of
the people (Warren, Sulaiman and Jaafar, 2014). This is one of the
perilous hindrances of the online networking and each client is
encouraged to protect their own information and records to maintain a
strategic distance from such mishaps. Hacking is considered as the most
hazardous hindrances of hacking.
Addiction to the sites: The third imperative hindrance of the online
networking is habit. The addictive piece of the online networking is greatly
viable for the clients and consequently could aggravate the individual
existences of the clients also. Every one of the youngsters are exclusively
influenced by this factor and along these lines when they get included
with the dependence of online networking; they are inevitably totally cut
off from the general public (Boulianne, 2015). This sort of dependence
additionally squanders the season of the people for being used by any
profitable movement or undertaking.
Health issues related to the social media use: Another vital
disservice of the online networking is the issue of wellbeing. The
unreasonable ease of use of this web-based social networking could even
have any negative effect on the wellbeing. Visions, stoutness and
influence to the cerebrum are the significant issues for the heath issues of
the clients (Houston et al., 2015).

Current practice analysis for BCO 6653 * Management of Information Technology 7
Literature analysis summary
Web-based social networking is a standout amongst the most vital and
noteworthy stages to show or express the purpose of perspectives of the
clients. They can impart their purpose of perspectives to the world or
whoever is associated with them. The different huge purposes of the
writing audit said above primarily contain the highlights, points of interest
and hindrances of this specific stage. These highlights, favourable
circumstances and bad marks of online networking unmistakably say
about the present position of web-based social networking in the present
media. Since, it is the most essential and huge or basic piece of the world.
These different disservices have turned out to be real issues for the
general public.
Current Practice Section
The utilization of web-based social networking and the present routine
with regards to online networking are very unique in show world.
According to CIO.com (2018), web-based social networking included a
major break inside the time of 2016. The whole medium and little online
networking associations have achieved another stature for affecting and
not without outcomes. In the Presidential decision crusade of the United
States, people in general had caught all the methods for web-based social
networking for taking the races. Despite the fact that, CIO.com has
revealed the darker sides of the advanced contemplative people, there
are different inclined perspectives or even political predispositions. In the
last a long time of presidential race 2016, it has turned out to be totally
certain that the online networking could be to a great degree unsafe or
capable for the general public (CIO.com 2018).
The chose President of Donald Trump has used his Twitter represent the
individual amplifier and has twittered his perspectives in the most random
way. The tweets that the President now gives, is guided with media scope
and, from multiple points of view, has driven more consideration than
some other question and answer session, civil argument or rally.
As indicated by CIO.com (2018), Samsung is amidst a solid fight with the
association of Apple for the matchless quality of advanced mobile phone.
One of these strategies is the point at which the South Korean association
takes a gander at the edge from the buyers of their online networking
exercises. This organization uses an imperative examination stage for
increasing moment experiences and furthermore the point by point
reports about the discussions.
Facebook is as of late confronting real issues after the embarrassment of
Cambridge Analytica outrage (CIO.com 2018). The greater part of the
clients have erased their profiles from this famous web-based social
networking site, which likewise incorporates any semblance of Elon Musk.
Anand Mahindra, the Chairman of Mahindra Group has hence prescribed
the Indians in drawing out their online networking webpage
recommendations and thoughts and he will help them with the primary
capital.

Current practice analysis for BCO 6653 * Management of Information Technology 8
Comparison of Literature and Current Practice
Online networking is in the long run seen as the advancement of Web 2.0
for specifying the way this is established on the center idea of the client
driven and intuitive Web. Different web journals, talk rooms and message
sheets give the correct understanding, which is portrayed as the web-
based social networking; be that as it may, this specific term is all the
more emphatically and effectively perceived with sites, for example,
Facebook, Twitter, LinkedIn, Digg and some more.
In any case, in current practices, these stages are used for political
advantages or hierarchical showcasing. The President even uses this
media to draw out his purpose of perspectives and along these lines they
ought to be appropriately secured. Colossal associations like Samsung
and Apple are using web-based social networking stages for
understanding their needs and rivalries. Different upper hands are
effortlessly gotten with the assistance of this online networking stage.
Conclusion
Hence, from the above writing survey, conclusion can be drawn that
online networking is the PC based innovation that is utilized for sharing
any kind of information or data and thoughts with whatever remains of
the world with the assistance of different virtual systems and groups. The
absolute most highlights or qualities of this web-based social networking
essentially incorporate nearness of intuitive Web 2.0 applications, client
produced substance like remarks, instant messages, posts, computerized
recordings, advanced photographs or information by means of each
online cooperation, formation of different profiles that are totally benefit
particular, improvement of a few online interpersonal organizations with
the assistance of association of the client's profiles with every one of the
gatherings and people. Every one of the clients of the administrations of
online networking through the advances that are electronic like PCs, PCs
and work areas or even PDAs. At the point when every one of these
administrations are locked in, the clients could without much of a stretch
make the amazingly high intuitive stages with which the different groups,
associations and people could undoubtedly share, examine, change and
make the client created or any already produced substance.
References – Literature
Agnihotri, R., Dingus, R., Hu, M. Y., and Krush, M. T. (2016). Social media:
Influencing customer satisfaction in B2B sales. Industrial Marketing
Management, 53, 172-180.
Allcott, H., and Gentzkow, M. (2017). Social media and fake news in the
2016 election. Journal of Economic Perspectives, 31(2), 211-36.
Ashley, C., and Tuten, T. (2015). Creative strategies in social media
marketing: An exploratory study of branded social content and consumer
engagement. Psychology and Marketing, 32(1), 15-27.

Current practice analysis for BCO 6653 * Management of Information Technology 9
Boulianne, S. (2015). Social media use and participation: A meta-analysis
of current research. Information, Communication and Society, 18(5), 524-
538.
Dijkmans, C., Kerkhof, P., Buyukcan-Tetik, A., and Beukeboom, C. J.
(2015). Online conversation and corporate reputation: A two-wave
longitudinal study on the effects of exposure to the social media activities
of a highly interactive company. Journal of Computer-Mediated
Communication, 20(6), 632-648.
Ferguson, C. J., Muñoz, M. E., Garza, A., and Galindo, M. (2014).
Concurrent and prospective analyses of peer, television and social media
influences on body dissatisfaction, eating disorder symptoms and life
satisfaction in adolescent girls. Journal of youth and adolescence, 43(1), 1-
14.
Houston, J. B., Hawthorne, J., Perreault, M. F., Park, E. H., Goldstein Hode,
M., Halliwell, M. R., ... and Griffith, S. A. (2015). Social media and
disasters: a functional framework for social media use in disaster
planning, response, and research. Disasters, 39(1), 1-22.
Jin, Y., Liu, B. F., and Austin, L. L. (2014). Examining the role of social
media in effective crisis management: The effects of crisis origin,
information form, and source on publics’ crisis responses. Communication
research, 41(1), 74-94.
Luo, N., Zhang, M., and Liu, W. (2015). The effects of value co-creation
practices on building harmonious brand community and achieving brand
loyalty on social media in China. Computers in Human Behavior, 48, 492-
499.
Perloff, R. M. (2014). Social media effects on young women’s body image
concerns: Theoretical perspectives and an agenda for research. Sex
Roles, 71(11-12), 363-377.
Sherman, L. E., Payton, A. A., Hernandez, L. M., Greenfield, P. M., and
Dapretto, M. (2016). The power of the like in adolescence: effects of peer
influence on neural and behavioral responses to social
media. Psychological science, 27(7), 1027-1035.
VanMeter, R. A., Grisaffe, D. B., and Chonko, L. B. (2015). Of “Likes” and
“Pins”: The effects of consumers' attachment to social media. Journal of
Interactive Marketing, 32, 70-88.
Warren, A. M., Sulaiman, A., and Jaafar, N. I. (2014). Social media effects
on fostering online civic engagement and building citizen trust and trust in
institutions. Government Information Quarterly, 31(2), 291-301.
Xie, K., and Lee, Y. J. (2015). Social media and brand purchase:
Quantifying the effects of exposures to earned and owned social media
activities in a two-stage decision making model. Journal of Management
Information Systems, 32(2), 204-238.

Current practice analysis for BCO 6653 * Management of Information Technology 10
References – Current Practice
2016's biggest social media stories. (2018). CIO.com. Retrieved 5 May
2018, from http://www.cio.in/news/2016s-biggest-social-media-stories
Anand Mahindra offers to fund desi social network; gets rave response.
(2018). CIO.com. Retrieved 5 May 2018, from
http://www.cio.in/news/anand-mahindra-offers-fund-desi-social-network-
gets-rave-response
How Samsung uses social media analytics to understand customers and
guide strategy. (2018). CIO.com. Retrieved 5 May 2018, from
http://www.cio.in/news/how-samsung-uses-social-media-analytics-
understand-customers-and-guide-strategy