MKT3025: Social Media Marketing Plan for Eagle Eye Solution

This report presents a comprehensive social media marketing plan tailored for Eagle Eye Solution, an SME in the UK's IT sector. The plan begins with an introduction to the company and its market position, followed by a detailed marketing audit encompassing internal and external analyses. The internal analysis utilizes a SWOT framework to assess strengths, weaknesses, opportunities, and threats, while the external analysis examines political, economic, social, technological, environmental, and legal factors influencing the business. The report defines target customers, selects appropriate social media zones and vehicles, and outlines an experience strategy, including customer experience vision and understanding of target customers. Finally, an activation plan is established to implement the strategies, aiming to enhance brand loyalty, expand the customer base, and achieve competitive advantages in the technology market. The plan is designed to span four months, providing a practical roadmap for Eagle Eye Solution's social media marketing efforts.

Entrepreneurial Marketing

Table of Contents
INTRODUCTION.....................................................................................................................................3
Main Body..............................................................................................................................................3
Social media marketing plan outline..................................................................................................3
CONCLUSION.......................................................................................................................................10
REFERENCES.........................................................................................................................................11

INTRODUCTION
Marketing is defined as promoting company’s products and services in front of the target
customers in market. In this report Eagle Eye Solution Company is taken as an organisation. The
Organisation is based in United Kingdom and currently associated with the information technology sector
in United Kingdom. Company serve in information technology sector of United Kingdom and deals in
products like cloud computing and many other technology solutions. Henceforth, this report would
emphasis on internal analysis and external analysis in respect to the social media marketing plan of
business organisation. Who is the target customer base for the company will also assess in this report.
Different social media marketing zones will also select in respect to the company’s marketing plan.
Furthermore, one experience strategy will be frame in respect to the selected social media marketing
zone. A proper activation plan will be prepared in respect to the company.
Main Body
Social media marketing plan outline
Executive Summary
This report would summarise a proper social media marketing plan in respect to the company.
Precise marketing audit is a part of the research along with different strategies is also highlighted for the
company to achieve the best objectives for social media marketing plan. This plan would allow company
to achieve the best level of goodwill and brand value in market. This would also support company in
enhancing its market share. This report will project the entire plan in respect to the Eagle Eye Solution
Company. This is a technology driven company serves its services in the information technology market
of United Kingdom. Company is among the fastest growing small and medium size enterprises based in
United Kingdom. Company offers various technology solution products to meet the need of its entire
customer base.
Marketing Audit
Marketing audit comprises with both internal and external analysis in respect to the business
organisation (Diez-Martin, Blanco-Gonzalez and Prado-Roman, 2019). Internal analysis is all about
projecting the internal aspects like strengths, weakness, opportunity and threats associated with the
organisation with the support of SWOT Analysis. Audit allows company to analysis all different factors

that put an impact over the success of marketing plan and sales of company. Internal factors project about
the strengths and weaknesses that company van utilises in its marketing campaign.
SWOT Analysis
Internal analysis is all about portraying the strengths, weakness, opportunity and treats associated
with the organisation. This is a systematic framework use to project all different strengths, weaknesses,
opportunity and threat company has been associated in order to conduct the business operations.
Strength of Eagle Eye Solution
Following are the strengths associated with the company.
Brand value: Eagle Eye Solution Company carries a strong brand image in United Kingdom from last
one decade. Company is one of the most emerging small and medium size enterprises based in United
Kingdom due to its efficient products and productive strategies. This allows company to sale its products
like IT Software, cloud computing and other products offer by company easily and conveniently.
Effective technology products: Eagle Eye Solution Company is involved in selling information
technology products to its customers. Company has served effective technological solutions at the most
affordable price structure that has allowed Eagle Eye Solution to take competitive advantages in business
(Ghotbifar, Marjani and Ramazani, 2017). Quality of products is one of the dominating tools that support
the growth and success of company in market.
Affordability: Eagle Eye Solution is well known for its effective technology solution at the very
affordable price structure. This is one of the major strength company is associated with. Due to price
affordability company has created a strong brand image in market.
Weakness of Eagle Eye Solution
Following are the weakness associated with the company.
Limited resources: Eagle Eye Solution Company is a small size organisation which also indicates that
company carries a limited amount of financial resources which do not allow the organisation to cater the
best level of business. Limitation in resources does not create a volatile environment for business even if
the organisation consists up the potential and capability.

Domestic market: Eagle Eye Solution is currently serving its business operations in domestic market of
United Kingdom. Company is not entertained the technology market at the international level. This
restricts the growth of company.
Opportunity of Eagle Eye Solution
Opportunities available with the company can be projected in the following points.
Product development: Company has a strong business growth opportunity by developing its products.
Product development involves enhancing the capabilities of company’s products. Company can deliver
more advanced cloud computing products, customer relationship management software’s.
Market development: Market development is another strong opportunity available with the company in
respect to growth (Goldfarb and Tucker, 2019). In this company enter in new market with the current
products. This would allow the company to cater the larger market for its existing products.
Digital marketing: Eagle Eye Solution is currently not active over digital marketing platforms. This
strategy can allow company to expand its market share. Promoting products like cloud computing,
software’s at digital network would allow company to expand its existing market share.
Threat for company
Threats available for the company can be projected in following points.
Competition: Competition in market is a huge threat company need to face in order to conduct business
operations. Competition reduces the market share of company. Information technology is among one of
the major growing sector which also offers aggressive level of market competition. Eagle Eye Solution
gets the huge competition from other competitors like Google, Microsoft and others. All these companies
carry strong brand value which also added more competition for the small scale enterprises.
External Analysis
External analysis is all about analysing the external forces that influences the business of
company.
Political factor: Political factors comprises with policies government is United Kingdom has framed
related to the corporate sector. In UK, government has been very much supportive towards the growth
and development of small scale enterprises. Almost 99 % of the businesses operated in United Kingdom
are belongs to small and medium size enterprises (Graham and et.al.,2019). Eagle Eye Solution Company

frame all its strategies related to operations of company on the basis of the government policies like
taxation policy of government and other government policies.
Economic Factor: Economic factor covers all different economic aspects like per capita income of
people in UK, buying capacity of people in UK and many other economic factors. All the economic
factors play a crucial role for the company in achieving its business objectives. Especially the inflation in
economy directly impact over the buying capacity of the customers. Inflation has reduced the buying
power of customers of Eagle Eye Solution. Marketing activities of company can target such customers
who are ready to buy company’s products with such limited buying capacity.
Social factor: Social factor comprises with the culture, tradition, fashion, knowledge of people in UK
towards the information technology products. Social factor put a huge impact over the purchase decision
making of customers in UK (Heinze and et.al., 2020). People in UK are very educated and very much
keen towards technology solution which allows the Eagle Eye Solution to launch different technology
products and gain an effective success in the market.
Technological factor: This is among one of the major external factor that put an impact over the
company’s performance in market. All technological development and advancement are a part of this
factor. Government has been very active in UK towards the technological development and
advancements. Eagle Eye Solution can channelize all latest technologies like social media, digital
mediums for its marketing plan to gain the competitive advantages.
Environment factor: Environment factor is recent development of the external factors. This involves eco
friendly products. Most of the technological solutions are eco friendly in nature. Due to eco friendliness
of the products of company people look interested in buying company’s products (Oklander and
Oklander, 2017). Environment factor allowed Eagle Eye Solution to establish a loyal customer base in
favour of the organisation. These loyal customers support the marketing of company. They promote
company’s podcast ion front of relatives and friends.
Legal factor: Legal factor is one of the major external factor put an impact over the company’s
operations. This involves all different laws of United Kingdom that influence the operations of Eagle Eye
Solutions. It’s important for the company to deal with all these laws and regulations in order to conduct
the business functions. Legal factor of United Kingdom favours Eagle Eye Solution to take competitive
advantages by promoting its products over social media and digital mediums. Legal factors depict what is
the legal requirements company need to fulfil as a part of the business operations. In case the company do

not cope up with the legal regulations than it results into various government regulations and actions like
restrictions, license seize and other relevant actions as per laws.
The above mentioned are the key external factors that influences the business of company. All
these factors put a direct impact over the business operations of company.
Objectives
 To take the competitive advantages from the social media marketing plan.
 To enhance the potential customers of company.
 To improve brand loyalty by social media marketing plan.
 To strengthen the brand image across the internet and the technology market of United Kingdom
Target customers
Target customers are such people who probably take an interest in buying company’s products
and services. In case of Eagle Eye Solution company deals in technology software’s and other technology
driven products like IT Software’s, cloud computing. All such people who are interested in technological
solutions are the target customers for the company. Different companies and corporate organisation who
seeks technology solutions and products are also a part of the target customers base for the company.
Firms and partnership who are involved in any business activity also requires technology solutions so as
they also a part of the target customer base for company. Eagle Eye Solution company try to attract all
these target customers in all its marketing and branding campaigns so that effective revenue can be
generated for business operations undertaken by company (Pandey, Nayal and Rathore, 2020).
Social media zones and vehicles
Eagle eye solution is a technology solution company. Different types of technology software
company provide to all its customers all across United Kingdom. Company is aiming to channelize an
effective marketing campaign over different social media marketing channels. Company will utilise the
commerce zone and entertainment zone over social media for this marketing plan. Commerce Zone is all
about trades over social media and entertainment zone is all about entertainment related to videos,
podcast and other associated aspects. Different vehicles will be used such as social media applications
like Instagram, Facebook, Twitter and others for channelizing the marketing campaign. Company will
also use vehicles like digital promotions. In this company will launch its marketing campaigns over
vehicles like digital applications such as Amazon Prime and Netflix.

Experience strategy
Experience strategy is an important tool used in case of digital marketing campaigns. This
strategy involves multiple factors like understanding of target customers, market and other approaches.
Following are the approaches Eagle Eye Solution will utilise as a part of its experience strategy. In this
strategy company will channelizes the proper market research to understand rhe needs and demands of
the target customer. Company will also analysis the influence of marketing campaign of company with
tools like google analytics to identify the impact of company’s marketing strategies.
Creation of customer experience vision
Creation of customer experience vision is the first step involve in experience strategy. This is
about setting the customer oriented vision for company’s marketing and promotion campaigns. Eagle Eye
Solution has a vision to deliver the best services and technology solutions that can provide ease to
customers in market.
Understanding of target customer
Understanding the target customers for the Eagle Eye Solution is among the primary activity
while planning marketing campaigns related to digital mediums. On the basis of target customers entire
campaign is planned. The market campaign of company must be specific and target customers that
potentially can buy company’s products (Thomas and Housden, 2017). The target customer of the Eagle
Eye Solution is corporate sector and organisations so the entire campaigns must be focused on its target
customers. Understanding target customer involves analysing all dimensions of the customers that can
buy company’s products. This will allow company to target the potential buyers active over commerce
driver.
Creation of emotional connect with customers
Creating emotional connect is an important aspect involve in marketing campaign of company.
Targeting customers emotional connect supports the success of the marketing campaign launch by
company. This is necessary that company must touch the emotional side of the customer base so that
buying decision of customer can influence in favour of the company. In this aspect Eagle Eye Solution
can use some nationalised terms like country made products and economic development and growth of
country kind of segments in its marketing campaign to attract the emotional connect of people towards
the growth of company. Emotional connect with the buyers will allow company to target potential

customers over commerce driver. Emotional content will help company to get recognised over different
vehicles like social media, digital platforms in commerce zone. Emotional connect will allow company to
target the emotional side of customers over different vehicles on internet. This is strategy company will
use for its marketing plan.
Capturing customer feedback in real time
Capturing customer feedback in real time is also an important part of the experience strategy.
Feedback allows the organisation to serve the customer’s needs and demands. This is a strategic tool
usage to understand what the target customers of company potentially need from the company. Feedback
allows customers to convey about all the needs and demands they carry. It’s important for the company to
serve the requirements of target customers of company (Watrobski, Jankowski and Ziemba, 2016).
Marketing campaign is only successful when it is capable to attract the target customers of company.
Feedback allow company to design its marketing activities in such a way that it end up attracting the
potential customers of company. Feedback will allow company to involve all the useful element and
upgrade product apparently to attract customers active on the commerce zone over social media channels.
Feedback will drive the company to monitor its marketing campaign by controlling different vehicles like
sovial media applications, digital applications and other vehicles. Company will modify its campaigns
based on the feedback. Its important to project in the marketing activities the expectations customers put
over the company operations.
Quality framework for team development
Team development is an important activity marketing campaign is associated with. All activities
are channelizes on the basis of the need and demand of the target customers base of company. It’s
important for the company to have a quality framework for team development so that all aspects of
developing an effective team for marketing activities of company can be covered. This will allow
company to analysis and monitor the customers experience in commerce zone over social media.
Action on regular employee feedback
Employees are the key resources organisation carries. Feedback given by employees allows company to
enhance the potential marketing campaigns of company can deliver to the growth of company. Eagle Eye Solution
of consider the feedbacks and opinions employees of company give to company to enhance the capability of
company’s marketing activity.
Activities Cost

Planning £ 250000 Pound
Strategy formation £ 100000 Pound
Evaluation and control £ 150000 Pound
Measuring ROI from great customer experience
Measuring the return of investment is an important part of the experience vision. Its important for
the company to assess the outcome marketing campaigns of company has derived for the company. This
is all about analysing the outcome based on the expectations from the campaign of company.
Action plan
To conduct the entire planning for the promotion plan company will start with analysing the
impacts external factors create over the business organisation. Company will start with the PESTEL
Analysis and SWOT Analysis to analysis the impacts external and internal factors put over the business
operations. After analysing company will assess the strategic choices in regards to the digital marketing
plan of company. What are the strategies possibly used by company. After the selection of the strategies
based on the driver and commerce zone company design the tactics of marketing plan. In this part what
should be included in the plan and what shod be not is decided. At the end company assess the analytical
options that can support company in controlling the plan.
CONCLUSION
This report have projected about different aspects involve in digital marketing plan company
frame for the growth of the company. Strategies like social media marketing, digital marketing, email
marketing, search engine optimisation strategy can be utilises for entertaining growth of company
through digital marketing strategies. All the strategies are controllable in nature company can control
such strategies. All these strategies can enhance the sales of company along with enhancing the brand
value of company in market.

REFERENCES
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