Social Media Marketing Report: Course Name, Semester

This report examines social media marketing, focusing on its role in enhancing customer satisfaction and creating product awareness. It outlines the importance of social media marketing, highlighting its impact on product sales and global reach. The report details the steps involved in the social media marketing planning cycle, including listening, setting goals, defining strategies (based on SWOT analysis), identifying the target audience, selecting marketing tools, implementation, monitoring, and adapting to the changing online environment. The report references key academic sources like Ashley and Tuten (2015) and Felix, Rauschnabel, and Hinsch (2017) to support its findings and provide a comprehensive overview of effective social media marketing strategies. This assignment is available on Desklib, a platform providing study resources.

Business digital media 1
Social media marketing
Social media marketing can be defined as a form of internet marketing which entails creating
and sharing of manufactured products on the social media platforms in order to achieve
marketing and product goals.
Importance of social media marketing
Increased customer Satisfaction
Through social media marketing, customer's satisfaction will be improved in a way that they
are able to get enough information about the product they intend to buy thus reducing cases of
buying unintended product. (Ashley and Tuten, 2015, pg. 18).
Creating product awareness
Social media marketing will help to create product awareness since it is accessible to large
number of buyers’ globally making consumers’ aware if the new product in the market. Through
creation of product awareness, manufacturing firms will maximize their sales due to increased
demand of their products in the market.
Steps in social media marketing planning cycle
Listening. This step is essential for marketers in building the brand presence and setting smart
goals.
Setting goals. The step requires marketing department of each organization to set their goals
and objectives for social media marketing. (Felix, Rauschnabel and Hinsch, 2017, pg. 119).
Defining strategies. The marketing strategies will be based on the SWOT analysis of the
company.
Target audience. This involves identification of the consumers taste and preference on your
product.

Business digital media 2
Selection of marketing tools. This include use of links, search engine optimization and
monitoring brand hashtags.
Implementation. This done through consideration of the set strategies and goals.
Monitoring. Involves tracking of the overall performance of the product in the social media.
Turning. Entails adaptation of changing online marketing environment.

Business digital media 3
References
Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1),
pp.15-27.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing:
A holistic framework. Journal of Business Research, 70, pp.118-126.