Digital and Social Media Marketing: Theories and Examples Report

This report delves into the crucial roles of digital and social media marketing in contemporary business, exploring their significance in brand awareness, customer engagement, and market analysis. It defines marketing, marketing mix, and communication mix, highlighting how digital and social media marketing fit within these frameworks. The report provides examples of effective social media content, such as live streams and testimonials, and analyzes why they resonate with audiences. It also includes screenshots of successful campaigns, referencing established digital marketing models like influencer marketing and content marketing. The report emphasizes the consumer's control in content consumption and the importance of creating valuable, engaging content to drive traffic and build brand rapport. The report is available on Desklib.