Social Media Marketing: Advantages and Disadvantages for Businesses

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Advantage and
disadvantages
of using social
networks in
business

 Social media is people's issue.
 People want to get in touch with other
individuals, talk about problems and gather
views about products and the brand and
that is why businesses use their company's
social media networks.
What is social networking?

 Increased brand awareness: To make
people interact with the product raises
public awareness.
 Better customer satisfaction: Better
customer satisfaction Social media
marketing enables individual customers to
react at the same moment.
 Cost effective: Efficient social media
marketing is probably the most affordable
way to advertise any item.
Advantage of social networking

 Increased inbound traffic: The
introduction of a social media marketing
platform enables individuals to easily
discover your item.
 Gain market insight: The proprietor must
understand the clients need, views and
interests to be successful in any company.
Advantage of social networking

 Exposure to competitors: Social media
marketing allows businessman to examine
approach for rivals.
 Needs qualified personnel: Every
company need to hire a skilled staff to handle
account and keep traffic under control to
concentrate on key company problems.
Disadvantage of social
networking

 Slow returns on investments: Marketing
in social media is a long-term investment
and one can't expect overnight returns.
 Tarnish brand name: If adverse data
reaches the social media platform, the
public will have the opportunity to express
their discontent.
Disadvantage of social
networking

 Social media marketing strategy
 Must have the social account
 Must have the social idea
 Every businessman should change
according to the market.
Conclusion

 Nadaraja, R. and Yazdanifard, R., 2013. Social
media marketing: advantages and
disadvantages. Social Media Marketing, pp.1-10.
 Al-Jenaibi, B., 2011. Use of social media in the
United Arab Emirates: An initial study. European
Journal of Social Sciences, 23(1), pp.84-97.
 Baruah, T.D., 2012. Effectiveness of Social Media
as a tool of communication and its potential for
technology enabled connections: A micro-level
study. International Journal of Scientific and
Research Publications, 2(5), pp.1-10.
References