Marketing Communications Report: Exploring Social Media and PR

This report explores the evolving landscape of marketing communications, highlighting the critical role of social media in modern PR strategies. It examines how companies are leveraging platforms like Facebook, Instagram, YouTube, and LinkedIn to engage with their target audiences, disseminate information, and manage their brand reputation. The report emphasizes the shift from traditional methods to online channels, showcasing how social media enables faster communication, direct customer feedback, and the ability to address issues in real-time. Furthermore, it discusses how PR experts can utilize social media to enhance their marketing tactics, providing insights into content creation, customer engagement, and the overall impact on brand perception and customer satisfaction. The report also includes a reference list for further reading.

Running head: MARKETING COMMUNICATIONS
Marketing Communications
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1MARKETING COMMUNICATIONS
With the advent of technology, the role of a Public Relations Manager has evolved and
become more dynamic, whereby he can effectively employ the use of social media channels to
develop and implement his PR strategy.
First of all, the Pubic Relation experts can now establish connection with the influential
people via Facebook or Instagram, such as the media professionals, online blogs and website
pages that can promote and share relevant content of the organization. Again, highlighting the
ability of a company in satisfying customer needs is also an important job of a PR expert. Unlike
earlier times, people do not devote much time in reading long-form articles about customers’
feedback of a brand. Hence, the PR experts exploit social media channels such as YouTube, to
share interesting, eye-catchy videos about customers’ feedback, which get viral on its own, as
more and more social media users ‘share’ them on social media channels (Ashley & Tuten,
2015). Gone are the days when the PR experts used to write opinion editorials, promoting the
brands of their respective organizations. Now, the very same content, promoting the brand name
of the company, is published on professional networking sites such as LinkedIn that ensures a
faster way to reach the target audience. As and when the reputation of the company gets
maligned, due to delay in service delivery or supply of damaged product, the company should no
longer wait for the press release to make the round. Rather, it can easily respond to consumer’s
negative feedback on social sites like Twitter, by giving on-time, sensible responses, explaining
to a larger customer base the reason behind the customer dissatisfaction. \
Thus, it is clearly evident that social media and public relations go hand in hand, and the
former can easily enhance any marketing tactics that the brand is practicing.

2MARKETING COMMUNICATIONS
Reference List:
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology & Marketing, 32(1), 15-
27.