Type, Effectiveness of Social Media in Advertising, Recommendations

This report delves into the transformative role of social media in modern advertising, examining its various types and their effectiveness in influencing consumer behavior. The study begins with an introduction highlighting the pervasive influence of social media in today's globalized world and its adoption by large advertising companies. It outlines the objectives, which include identifying different social media platforms, analyzing their impact on advertising and consumer behavior, and predicting the future of social media marketing. The methodology involves a qualitative approach, observing advertising strategies on platforms like Facebook, Twitter, Instagram, and Pinterest, supported by secondary research from journals and articles. The discussion section explores how social media has revolutionized communication and marketing, leading to digital marketing strategies and impacting consumer purchasing behavior. It references studies on consumer influence and the growth of digital marketing. The report concludes by emphasizing the dominance of social media in advertising and recommends that businesses leverage these platforms effectively while prioritizing customer privacy. The author reflects on the learning experience, emphasizing the importance of self-confidence and the academic insights gained into social media's impact on economics and business.

Table of the content
Topic -----------------------------------------------------------------------------2
Introduction---------------------------------------------------------------------2
Objectives------------------------------------------------------------------------2
Methodology---------------------------------------------------------------------2
Discussion------------------------------------------------------------------------2
Conclusions and recommendation------------------------------------------3
Self-reflection--------------------------------------------------------------------3
References ------------------------------------------------------------------------4
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TITLE:
Type, Effectiveness of the Social media in advertising and recommendation for Future
INTRODUCTION:
Today in the era of globalization world is connected now with social media and every
information is at hand. Large advertising companies are also using this platform now a days for
promotion and brand commercialization. It has brought changes and revolution in the advertising
market
Social media is now a huge platform for marketing and advertising. Large commercial brands
along with marketing managers spend a lot of resources such as time money and energy to attract
a large number of customers and improve their purchasing pattern. It has always been a
challenge for the advertisers to design such an adds that could motivate the consumers. Several
studies have been made to predict those factors which are related to social media purchasing
intention of the consumers. (Alalwan 2018)
Now a day’s social media is presenting potent forums for the commerce and business between
the marketers and consumers. Social media provides the best opportunity to hit the target
audience as well as new strategies and ideas for promotion. It has been found out that with social
media awareness, now a lot of people use this forum to gain information about the specific brand
and their products. This social media boom has changed the attitude of both consumers and
advertisers. In traditional advertising, there are measurement and consumers modelling issues
faced by the marketing managers. (Miller and Lammas 2010)
OBJECTIVES:
a- What are the types of social media and their use in advertising?
b- How social media is affecting the promotion and consumer’s behavior?
c- What is future of social media marketing?
METHODOLOGY:
First, I used the qualitative method and observed the different social media forums like face
book, twitter, Instagram and Pinterest, and tinder and tried to interpret the advertising and
promotional strategies of the different brands. I also tried to find out how effective they are. The
secondary source I used are the journals and articles. I thoroughly read them and used them in
my analysis and research. I also went through the research papers written by several other
researchers and extract knowledge from them and made discussion accordingly.
DISCUSSION:
In today’s world any event occurring in the one part of the world is promptly communicated to
the other. it is happening because of the internet technology and the several social media
platforms. Now we are having a plenty of social media platforms which are serving the different
purposes. These platforms include face book, twitter, YouTube, tinder, Pinterest, etc. From the
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top politician of the country to the ordinary man in the street, every person is now familiar with
the social media and its use. By understanding the use of social media, the marketers saw a larger
scope in it and use for the advertisement purpose and digital marketing has become a proper
subject now. (Dwivedi, Kapoor et al. 2015)
Social media has drastically changed the people’s buying behavior. The advertising companies
are using the review strategy from the top celebrities which is really helping to make up the mind
of the people and they prefer to buy the similar products. According to Deloitte report, the people
are more likely to spend 4% more after being influenced by the social media. Sometimes, the
influence can be so high that it reaches up to 29% of the purchase. So, it is new era, with new
technologies and influence on the consumers.(Voramontri and Klieb 2019)
The specific term related to the social media promotion is called “digital marketing”. One can
observed that world of internet is growing at a faster pace. The business companies are comping
up with more and more strategies to keep themselves ahead in the business lead and influence
their customers. According to one survey the digital marketing surpassed the traditional
marketing and it reached up to 129Billion USD. So, the next world is the world of digital media
and marketing through various socializing applications and platforms.(Dwivedi, Ismagilova et al.
2020)
CONCLUSION AND RECOMMENDATIONS:
From the above discussion, it can be clearly concluded that, world switched to social media and
whole of the business is now a days is taking place online. So as a matter of fact, the snapchat,
YouTube, twitter, Facebook all are now source of advertisements and people are heavily
influenced by these and the next era is completely is of digital marketing.
So, it is highly recommended that, the businesses who has not switched to these platforms, they
should utilize them and made their promotion effectively so that they can compete the world.
Secondly, the care should be made regarding the privacy of the customers, so that the trusts of
the customers remain intact.
SELF-REFLECTION:
I did this whole assignment by myself. Firstly, it proved to me that I won’t be able to crack this
assignment. I motivated myself and take a plunge. I took it as a challenge and start searching
about the topic. Then I researched the background information of my assigned topic and also, I
looked for related articles and journals and using different keywords I gathered the knowledge of
the topic. One difficulty I faced while making this assignment is was you have to search a lot,
there is no direct whole and complete information.
With this assignment I learnt the importance of self-confidence and self-working. Academically,
I learnt the importance of social media through a new perspective and came to know how it
changing the world and individual behavior. Being a MEC student, it will help me to understand
how economies are affecting by social media power and how businesses can be groomed with
this just simple tool.
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REFRENCES:
Alalwan, A. A. (2018). "Investigating the impact of social media advertising features on customer
purchase intention." International Journal of Information Management 42: 65-77.
Dwivedi, Y. K., et al. (2020). "Setting the future of digital and social media marketing research:
Perspectives and research propositions." International Journal of Information Management: 102168.
Dwivedi, Y. K., et al. (2015). "Social media marketing and advertising." The Marketing Review 15(3): 289-
309.
Miller, R. and N. Lammas (2010). "Social media and its implications for viral marketing." Asia Pacific
Public Relations Journal 11(1): 1-9.
Voramontri, D. and L. Klieb (2019). "Impact of social media on consumer behaviour." International
Journal of Information and Decision Sciences 11(3): 209-233.
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