This research project investigates the implications of social media marketing on customer decision-making within the travel and tourism sector, with a specific focus on Thomas Cook. It formulates research questions, reviews relevant literature, and specifies research methods involving both qualitative and quantitative approaches. The project identifies factors influencing research project selection, such as technology and experience, and outlines a detailed plan for data collection and analysis. It aims to explore the use of social media marketing, understand its impact on businesses, and develop meaningful recommendations. The research employs various evaluation techniques to interpret results, make recommendations, and justify areas for further consideration, ultimately presenting the research outcomes in an agreed format to a target audience.
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