This report is a reflective journal that highlights the growth of social media as a marketing tool, particularly within the restaurant industry. It emphasizes the shift from traditional marketing to digital strategies, focusing on how restaurants can leverage platforms like Facebook, Instagram, and Zomato to enhance customer relationships and brand positioning. The journal explores key constructs of social media marketing, including entertainment, trendiness, customization, interaction, and word of mouth, stressing the importance of creative and relevant content. It also discusses the need for active social media pages, effective customer engagement, and the use of influencer marketing. Ultimately, the report advocates for social media's superiority over traditional methods due to its high reach, two-way communication, and ability to build long-term customer relationships, concluding that strategic implementation can significantly boost brand awareness and customer engagement. Desklib provides access to this and other solved assignments.