Exploring the Role of Social Media Marketing in Modern Business

This presentation, based on the article "Role of Social Media Marketing in Business" by Victoria Schmid, highlights the essential role of social media in modern business marketing strategies. With billions of users worldwide, social media platforms offer businesses unparalleled opportunities to connect with customers, increase brand awareness, and boost sales. The presentation emphasizes the benefits of social media marketing, including enhanced brand visibility, authentic brand representation, and increased customer engagement. It also discusses how social media enables businesses to track customer feedback and provide timely responses, ultimately improving customer satisfaction. The research utilizes secondary data collection methods, primarily from online sources, and employs a qualitative approach to provide a theoretical framework supported by relevant theories. An inductive approach is used to ensure a systematic investigation, contributing to a comprehensive understanding of social media marketing's impact on business.

Individual Presentation

Article:- Role of Social Media Marketing in Business
For this assignment the selected article is “Role of Social Media Marketing in Business”
which is written by Victoria Schmid. In this article it has been described that social media now
become an essential part of business marketing strategy as it provide a platform that help
business in getting connected with customers that increase brand awareness as well as boost up
sales. This is because every month more than three billion people throughout the world use social
media that provide a greater opportunity to approach larger number of customers at limited
period of time. There are several benefits that an organisation get with the help of social media
marketing which includes brand awareness, presenting authenticity, encourage engagement of
customers and many more. These are beneficial as social media support in keeping customers
more engaged with thing the affairs of company by regularly upgrading the information or
contest related with the organisation. In addition to this it also help in presenting authenticity as
by presenting the regular post company become able to represent the real image which it holds
that help in building up trust among customers. This is because followers usually like to see real
image behind a particular social profile so that they can avail services by determining the real
identity of a company.
Hence, it can be said that social media is very much helpful for a company as it help in
broking down the barriers between customer as well as service provider. In addition to this social
media platform also support an organisation by providing a system through which customer
compliance, questions and comments can be tracked in order to determine their expectations. So
that quick responses can be provided to them so that customer can be satisfied.
In order to perform this investigation secondary method of data collection has been used
where information is gathered by accessing the online sources over the article named as “Role of
Social Media Marketing in Business”. In addition to this for performing investigation in effective
manner qualitative mean of research is used so that proper information can be presented along
with the justification regrading statements. This is because qualitative type of investigation help
in providing a theoretical framework that are supported with several theories so that particular
facts can be explained in detailed manner to make the investigation more meaningful that help in
accomplishing the main aim behind conduction of research. Despite of all this inductive
approach is used so that the research can be conducted in a more systematic manner. The main

reason behind selecting inductive approach for performing this investigation is that it is based on
qualitative investigation and also contribute toward emergence of new theory.
REFERENCES
Schmid. V. 2019. Role of Social Media Marketing in Business. [Online] Available through:
<https://marketinginsidergroup.com/content-marketing/why-social-media-is-important-
for-business-marketing/>./

REFERENCES
Books and Journals