A Presentation on Social Media Strategies for Sainsbury's Marketing

This presentation explores the influence of social media on Sainsbury's marketing strategies, focusing on consumer behavior and sales effectiveness. It reviews the literature on social media's role in retail marketing, outlines a research methodology incorporating qualitative approaches, and anticipates findings related to product promotion, customer decision-making, and competitive advantage. The timeline details the research process, from topic selection to final submission. The presentation emphasizes the importance of social media for Sainsbury's to enhance its market position, improve customer engagement, and leverage online platforms for business growth, suggesting that a well-integrated social media strategy is crucial for long-term success and sustainability in the competitive retail landscape. Desklib provides this document and many other study resources for students.

Individual Presentation

Table of Content
BACKGROUND OF THE STUDY................................................................................................3
Research Aim and Objectives......................................................................................................4
Research Questions......................................................................................................................4
Rationale of the study..................................................................................................................5
LITERATURE REVIEW................................................................................................................6
RESEARCH METHODOLOGY....................................................................................................8
Research Type.............................................................................................................................9
Research approach......................................................................................................................9
Research philosophy...................................................................................................................9
Data collection..........................................................................................................................10
Sampling...................................................................................................................................10
Data analysis..............................................................................................................................10
Ethical consideration................................................................................................................11
EXPECTED FINDINGS...............................................................................................................11
TIMELINE....................................................................................................................................12
REFERENCES..............................................................................................................................15

BACKGROUND OF THE STUDY
Social media various applications and tools highly influence origination activities because
people behaviour highly attract towards with the social media application. Knowledge about this
term makes provide idea that utilization and expansion of social media tools is most essential
term. Sainsbury provide is retail industry they mainly provide food products, consumer daily
essential goods, cloths and many more. And on the basis of research and evaluation its very clear
that most of the people consider to uses social media application for product promotional
because they analyse that almost every individual uses social media application in their technical
gadgets like mobile phones, laptops and many more. They easily download app and evaluate
their require goods and services (Turel and Serenko, 2020). UK has various organization which
provide their services throughout the uses of this application they achieve and get large amount
of revenue. Idea about this activity that this tool make more efficiency in work environment
organization which not uses these techniques they have to develop focus on it. Not Sainsbury
organization multiple organization product and services will affect social media application

because this application is easier to use and it takes lower cost. Consideration about these
activities knowledgeable term that customer attraction will influence by this factor.
Research Aim and Objectives
Research Questions
Rationale of the study

LITERATURE REVIEW
It provides idea that social media play major roles for product selling in recent market
trend so if any organization not consider to uses social media application they will not survive in
competitive market. It affects multiple aspects like people life styles changes, provide new sense
of fashion, new product information and ideas, pricing ideas and many more which is very useful

for determinations and identification of market flow. Social media makes business effectiveness
and uses of proper social media application like Facebook in this application organization
marketing experts can effectively promote their product and services, sales department easily
evaluate and identified which business as potential to achieve large amount of revenues and data
collection of other organization with effective manner. Customer purchasing decision will highly
influence by activity of social media tools.
Multiple factors influence by changes and application of social media factors overall
organisation effectiveness and selling will influence by these tools. Its essential that indutries
uses social media application abut its essential that they make effectiveness in business decision
manage process. Customer will effectively identify and evaluate that other origination product
and survives with utilization of resources availability. Customer develop decision-making
because they have multiple range of product which provides idea about which things are
essential. Identification and consideration of social media factors makes decision more effective
and impressive. It includes like analyse and evaluate other brand services, identified which new
product price and rang reduce in other organisation, long term benefits they provide or not and
many more.
Social media is useful to reviews assessment from customer because in this application
has comment section where individual can easily generate and develop reviews about which
applications they like, which activities they like form organization or business. In the reviews
section people or audience will easily generate comment it can be positive or negative both. Idea
about this activity makes result more attractive and positive because business management also
that they have to continuously develop this product or not. Client purchasing decision will
mainly influence by when they have so many options in similar product so idea and
identification about this activity make sure that individual organization develop process and
activity which have great sense to influence decision-making activity.
Social media tools affects selling of product and survives of Sainsbury because they have
so many stores for product selling activity, and identification of their product selling activities is
better. But around four to five-year its social media marting is highly influenced and people
mainly consider to purchasing and making decision about product from utilization of social
media multiple applications. Sainsbury's performance affects from social media tools but their
marketing department experts analyse that its not good aspects that they engage social media

tools for product selling, so they will not generate positive amount of revenues. Critically
evaluation and identification about this activity makes better understanding about management
of effective social media application for product selling improvement and for promotional
aspects.
Most of the retail industry provide similar range of product but it depends on product size
and brand name. Most of the people consider to buying product which has repudiated brad and
their product quality so this type of customer they mainly prefer to buying their existing product.
Consideration and idea bout this activity makes decision-making activities easier but on the basis
of recent market trend people activity highly influence by other people what they do for buying
activity. Individual influencing from one any social media application other people also
influence by this activity. Idea about this activity makes more effectiveness in solution
expansion activity which is great term. Consumer mainly attract with organization which have
good range and quality if they have me to go into market for burying products but on the basis of
this market trend most of the people buying good and service throughout the application of
social media tools.
RESEARCH METHODOLOGY

Research Type
There are mainly two ways of research: Qualitative and Quantitative. Qualitative research is
beneficial approach because it takes lower cost and time (Lowe, Morton and Reichelt, 2020).
Quantity research technique takes higher cost as well and knowledge of multiple
methodology and numerical approaches.
Research approach
Three types of research approaches like: Inductive, deductive and abductive. Inductive
approach is identified with the qualitative method which is more useful concept other than
deductive approaches because it is based on quantitative method of research which means it
takes scientific and methodology approaches.
Research philosophy
The major three types of research philosophy are: Interpretivism, positivism and
realism. Interpretivism research philosophy includes activity where interviewer raises only
those question which is influence their social background, their emotions, values and many
more (Sultan and et.al., 2021). On the other hand positivism research philosophy is based on
scientific quaternaries it developed question without consideration of individual emotions.
Realism research philosophy is based idea generation of individual human mind and there is not
specific criteria of research.

Data collection
Data collection is mainly divided into two parts: Primary and secondary data
collection. Primary data collection is all above collecting data from interview, group
discussion, observation etc. Secondary data collection is directly analyse by internal records,
from online records, website engagement and many more.
Sampling
There are two types of sampling: Probability and non-probability. Probability sampling
refers to the activity where analyse activity with random sampling process which means
researcher takes sampling from target or particular audience. This process is systematic process
and it provides perfect result as well.
Data analysis
Its mainly divided into two parts: Thematic and statistical. Thematic data analysis is
process qualitative data analysis which means data analyse by interview basis, survey and social
media platforms. Statical data analysis is quantitative method which require more time, scientific
approaches, methodology etc.

Ethical consideration
Knowledge of ethical rules of research is most important aspect because researcher
when they want to collect data on any aspect, they have to consider legal rules that their
collection of data is not viral and it should safe and secure.
EXPECTED FINDINGS
Proper utilization and application of social media various tools influences product
promotion activity and selling activity which useful for long term effectiveness of organization.
This study has been properly given idea that customer decision has been very complex when
they decide to buying product from uses of social media applications because different brand has
different range of products which is complex for identification of the best product and services.
From the identification and evaluation of essential factors of social media tools provided
idea to build efficiency in performance of selling. And survives in competitive market its one of
the most essential term because most of the organization which have different sized and limited
product or large amount of good and services, but they use social media applications which is
very effective term. This study provided idea that customer decision towards with the right
product buying is easier because in comments and reviews makes better understanding about
right goods buying. Sainsbury's performance can generate positive impact towards with the
utilization and application of social media sources which have great techniques to influence
people toward with the business product and services.

This study has been properly provided idea that which things they have to add in
organization for survives in the competitive market consideration and identification about this
activity makes better and effective idea for solution expansion with positive manner. It provided
sense to do new things and effective things resources development with positive manner. So it
has been concluded that this study is very useful for idea development about social media play
effective roles for product selling individual business has to consider these aspects for growth
and development.
TIMELINE
Activities 1 2 3 4 5 6 7 8 9 10 11 12
Topic
selection
Developm
ent of
objectives
and
questions
Draft
research
proposal
Evaluate
secondary
sources
Selection
of
research
methods
Drafting

questionn
aire with
both open
and close
ended
questions
Collection
of
primary
data
through
questionn
aire
Analyse
gathered
data
Giving
conclusio
n
Recomme
nding
solutions
as per the
issue
Arranging
file in
structured
format
Consultin

g with
tutor
Do
modificati
ons
Final
submissio
n

REFERENCES
Books and Journals
Ki, C.W.C. and Kim, Y.K., 2019. The mechanism by which social media influencers persuade
consumers: The role of consumers’ desire to mimic. Psychology & Marketing. 36(10).
pp.905-922.
Lindsey-Mullikin, J. and Borin, N., 2017. Why strategy is key for successful social media
sales. Business Horizons. 60(4). pp.473-482.
Zhang, T., and et.al., 2019. The role of virtual try-on technology in online purchase decision
from consumers’ aspect. Internet Research.
Zhao, J.D., Huang, J.S. and Su, S., 2019. The effects of trust on consumers’ continuous purchase
intentions in C2C social commerce: A trust transfer perspective. Journal of Retailing and
Consumer Services. 50. pp.42-49.
Algharabat, R., and et.al., 2020. Investigating the antecedents of customer brand engagement and
consumer-based brand equity in social media. Journal of Retailing and Consumer
Services. 53. p.101767.
Hanaysha, J.R., 2017. Impact of social media marketing, price promotion, and corporate social
responsibility on customer satisfaction. Jindal Journal of Business Research. 6(2). pp.132-
145.
Bugshan, H. and Attar, R. W., 2020. Social commerce information sharing and their impact on
Turel, O. and Serenko, A., 2020. Cognitive biases and excessive use of social media: The
facebook implicit associations test (FIAT). Addictive behaviors. 105. p.106328.
Sultan, M. T., and et.al., 2021. Travelers’ responsible environmental behavior towards
sustainable coastal tourism: An empirical investigation on social media user-generated
content. Sustainability. 13(1). p.56.
Lowe, C. J., Morton, J. B. and Reichelt, A. C., 2020. Adolescent obesity and dietary decision
making—A brain-health perspective. The Lancet Child & Adolescent Health. 4(5). pp.388-
396.

consumers. Technological Forecasting and Social Change. 153. p.119875.