Emerging Media Strategy Report: Applications of Social Media

This report delves into the realm of emerging media strategies, with a particular focus on the application of Facebook for marketing and customer engagement. It examines Facebook's significance as a social media platform and its utilization by businesses to expand their customer base and increase profitability. The report explores various aspects of Facebook's media strategy, including activating stakeholders, building strong networks, creating quality content, and leveraging applications like Bluedot and Forbes. It further addresses challenges in connecting with audiences authentically and expanding content reach, proposing solutions such as monitoring social media, responding authentically, and actively seeking out target audiences. The report concludes with a comprehensive reference list of academic sources.

Running head: EMERGING STRATEGY
EMERGING MEDIA STRATEGY
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2EMERGING MEDIA STRATEGY
Table of Contents
Face book: one of the important applications of present day social media................................................3
Increasing its customer base by activating the stakeholders.......................................................................3
Good Networks............................................................................................................................................3
Creating content..........................................................................................................................................4
Bluedot....................................................................................................................................................4
Forbes......................................................................................................................................................4
Authentic connection with the audience.................................................................................................5
solution....................................................................................................................................................5
Getting content to a large social audience..............................................................................................5
solution....................................................................................................................................................5
Reference list...............................................................................................................................................6

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Face book: one of the important applications of present day social media
Face book is the second most popular and widely visited site in the world. This is such a form of
social media that has become immensely popular and thus, it was seen that this can be used by
many organizations and companies as a means of marketing and sell their products and thus,
earning extra profit by expanding their business (Thompson et al 2014). Hence, face book also
uses several applications of the new social media strategy for expanding their business and their
customer base. It has also used this new media strategy for
Increasing its customer base by activating the stakeholders
Increasing the customer loyalty through social media is an important aspect of the
emerging new media strategy. The influences of social media can be seen through features like
options for commenting, reacting, sharing and re sharing of posts and twitters (Ju, Jeong, and
Chyi 2014).
Good Networks
It is also because of this new media strategy that one can build good networks, as more posts are
shared on face book, more people can engage in communicating over the different posts that are
shared on face book. As the users are re sharing and re tweeting these posts, it means that the
number of udders multiplies and thus increases the visibility. As a result of which, the number of
people visiting Facebook increases and thus, the customer base is made strong. There are also
some steps that one needs to follow while evaluating the post, like-

4EMERGING MEDIA STRATEGY
tracking the total number of followers of the brand, making a review of those in the friendliest
who are already followers of the brand, also identifying how many post comments and likes the
posts on monthly basis.
Creating content
quality content is very crucial to any marketing campaign, and it is through the help of
social media that the influencers can create great content that strikes a chord with the audience,
they might also they often help in creating some very useful and creative content for marketing
the brand, like some may also post reviews of several products that they have used and how they
liked it and might also suggest and recommend them to others (Bonsón, Royo and Ratkai 2015).
The navigation app can be a very good example of the emerging media strategy, this is highly
useful if one ever loses his way, there is this app that will help out by giving the correct direction
f routes along with the correct location of the desired destination point. The only thing that is
needed is a proper internet connection (Tsimonis and Dimitriadis 2014).
Bluedot
This app is also one of the major advantages of social media which helps in spreading proper
health and safety awareness among people. Big Daa Analytics helps to amalgamate and integrate
both public health and clinical medicine together so that health awareness can also be spread
among the uneducated people.
Forbes
This is a very useful social media app used by the entrepreneurs who can use this to convert their
deans into real life.

5EMERGING MEDIA STRATEGY
Another important and rather the most useful software in business applications is the Microsoft
PowerPoint. It is through colorful and aesthetic presentation slides, that the organizations often
aim at attracting their targeted audiences (Ems and Gonzales 2016).
Challenges faced and their solution
Authentic connection with the audience
A major challenge is connecting with the audiences on an individual and personal level as it
helps in brand recognition and constructing the real authentic relationship.
solution
monitoring all social media challenge and responding to each comment in a more authentic way,
this can be done by asking questions, linking to blog posts, offering help etc.
Getting content to a large social audience
Gaining the attention of people is one of the major concerns of the social media. The good thing
is that if any content is enjoyed by a few people on the blog then there is a high chance that it
will also be enjoyed by many other people on social media but the problem is to reach them
(Parsons 2013).
solution
 The best solution is to actively seek out the people by
 mailing to friends, family, and colleagues
 Republishing content to Medium
 joining Linkedin groups or online forum
 Asking questions and responding to comments on Quora

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Reference list
Bonsón, E., Royo, S. and Ratkai, M., 2015. Citizens' engagement on local governments'
Facebook sites. An empirical analysis: The impact of different media and content types in
Western Europe. Government Information Quarterly, 32(1), pp.52-62.
Ems, L. and Gonzales, A.L., 2016. Subculture-centered public health communication: A social
media strategy. new media & society, 18(8), pp.1750-1767.
Ju, A., Jeong, S.H. and Chyi, H.I., 2014. Will social media save newspapers? Examining the
effectiveness of Facebook and Twitter as news platforms. Journalism Practice, 8(1), pp.1-17.
Parsons, A., 2013. Using social media to reach consumers: A content analysis of official
Facebook pages. Academy of Marketing Studies Journal, 17(2), p.27.
Thompson, A.J., Martin, A.J., Gee, S. and Eagleman, A.N., 2014. Examining the Development
of a Social Media Strategy for a National Sport Organisation A Case Study of Tennis New
Zealand. Journal of Applied Sport Management, 6(2).
Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media. Marketing Intelligence
& Planning, 32(3), pp.328-344.