Analyzing Tesco's Social Media Marketing Strategies and Challenges

This report analyzes the impact of social media marketing on Tesco's customer buying behavior in the United Kingdom. It begins with an introduction highlighting the importance of social media marketing in changing business practices and its role in customer acquisition. The report aims to study social media's impact on customer engagement and profit. It provides background information on Tesco, including its use of promotion strategies on social media platforms such as Facebook, Instagram, and YouTube. The report identifies challenges such as the need for modern marketing strategies, the avoidance of digital advertisements by some consumers, and the importance of brand authenticity. It discusses the use of descriptive and correlation research methods, including literature review and case studies to analyze the impact of social media marketing. The report concludes with a summary of the findings and recommendations for Tesco to improve its social media marketing strategies, including the use of visualization in advertisements, collaboration with celebrities, and the establishment of a dedicated social media marketing department. Additionally, it emphasizes the importance of ICT tools and the use of research models in analyzing consumer behavior.

Social media marketing - A domain review and ultimate
potentialINTRODUCTION
Social Media Marketing
Plays important role in changing
business and it helps organization in
gaining large number of customer.
Tesco faces various challenges in
promotion of product on social sites
as describe in report.
Aim
Analyze social medial marketing impact Of Tesco on customer buying behavior in United Kingdom.
Objective
To study social media marketing gaining customer and increase profit share of organization.
Background
Tesco is one of well growing retail organization in United Kingdom. It able to gain higher profit as well as increase market share with the help of promotion
strategy such as promotion product on different social media sites (Dwivedi and et.al., 2020). Firm has invested in social marketing as well as advancement in technology
which help in influencing large number of customers in country. Report focuses on way in which firm connecting with people and increasing profit share in United Kingdom.
Social media marketing challenges
There are number of problems that arise from social media marketing for Tesco such as its Christmas advertisement effected its image and
decrease its profit share and hence it become important that strategy and planning must be monitor and controlled properly by organization. There are
number of way in which Facebook, Instagram, You tube can be used for promoting product but important is that information catching audience.
Tesco facing challenges in setting modern marketing strategy as user’s behaviors continuously for example: recently research show that people
started avoiding digital advertisement as many of found fake. However, blue tick option can be use by firm on various platforms which prove that
page is original and hence customers will take interest in it. It is important firm to gain competitive advantage y cutting through the noise for example
advertisement must be in impressive visual form so that customer will attract towards it and hence firm able to gain buyer’s in time of globalization.
Firm has to collaborate with celebrities who have large number of following and hence firm promotion can be done in effective as well as in
organized manner. It is important that digital marketing team must analyze source of information as well as cross check before posting which help in
proper monitor as well as control of advertisement(Alves, Fernandes and Raposo, 2016). There are number of social media platform available and it
become important for organization to choose the correct one for promoting its product and increase market share in changing business. Instagram
and You Tube are more popular now days in terms of influencing people and hence use of it will be highly profitable for firm. Tesco has to frame
strategies which focus on few advertisements but it has catch attention many people. Firm has to create their own social media marketing department
and recruit professional rather than dependency on outsourcing company which decrease chances of any mistake and hence improve image of firm.

Literature Review
Theme1. Professional Policy and practice related to social media marketing
As per the view of Tafesse and Wien (2018), social media marketing become one of important part of marketing and hence policies must be needed for controlling and
monitoring negative promotion. Scholar explains that organization in United Kingdom able to attract large number of customers with online promotion on Facebook, You Tube,
and Instagram etc. and hence it support growth of organization. Firm has their own social media professional which create attractive design of advertisement and proof read so that
it cannot harm sentiments of customers. Most of company use visualization for promoting product.
On the contrary Shareef and et.al., (2019), emphasizes that social media has increase investment of organization but in term of return it is not comes to expectation of
organisation. There are no proper policies framed by company as well as government such as no third party without permission of organization can promote or use its content.
However, in terms of practicality become ineffective.
Information and Communication Technologies
ICT helps organization in reaching to customers on time and in effective way. Tele marketing is use by firm in analyzing taste and trend of customers as well as selling
its product. However, use of social media with it help in gaining large number of customers and hence support growth of organization in time of globalization. There are number
of ICT tools which are used by organization in identifying authenticity of information as well as checking tariff on advertisement and hence strategy of firm can be successful with
the help of it (Felix, Rauschnabel and Hinsch, 2020). Tesco able to connect with large number of people via Information technology such as outsourcing for customer support
increase their satisfaction level by timely answer of problems.
Compare Research methods and their
merits
There are number of research methods
that area available for organization in selecting
right way for dealing various types of situation
such as social media platform promotion
analyze to traditional form of advertising such
as Newspaper, Magazine etc.
Descriptive research
It focuses on describing the situation
in effective way by case studies, Observation
research, and survey etc. and it can be done
quantitative or qualities. It help in depth study
be; personal analysis of situation such as taking
feedback of customers relating to Tesco
promotion strategy.
Correlation Research
In this research focuses on
comparison of two different ways in study and
most it focuses on quantitative. For example:
Choosing Facebook or Instagram for attracting
customers by Tesco and hence by analyze right
one will be selected.
Research Model
It emphasizes on reflection on various
types of questions, framework of inquiry,
including variables etc. and hence helps in
analyzing social behavior of Human beings
related to case study.
REFERENCE
Dwivedi, Y.K and et.al., 2020. Setting the future of digital and social media marketing research: Perspectives
and research propositions. International Journal of Information Management.p.102168.
Alves, H., Fernandes, C. and Raposo, M., 2016. Social media marketing: a literature review and implications.
Psychology & Marketing.33.(12).pp.1029-1038.
Felix, R., Rauschnabel, P.A. and Hinsch, C., 2017. Elements of strategic social media marketing: A holistic
framework. Journal of Business Research.70.pp.118-126.
Tafesse, W. and Wien, A., 2018. Implementing social media marketing strategically: An empirical assessment.
Journal of Marketing Management.34.(9-10).pp.732-749.
CONCLUSION
It can be analyze from the report that Tesco is facing number of problems in terms of social media
marketing implementation in business and also describe solution for it for example: use visualization in
advertisement. ICT tools such as mobiles, laptop etc. use by customer in day to day life as well as access social
media and hence able to check firm’s advertisement.