Evaluating Social Media Influence on Consumer Behavior at Tesco

This research project investigates the influence of social media on consumer purchase behavior within Tesco's retail sector in the UK. The study aims to determine how Tesco utilizes social media for promoting goods and services, assess the relationship between social media and customer buying behavior, and analyze the impact of social media advertising on consumer decisions. The research employs an inductive approach with a qualitative methodology, including a survey of 50 Tesco customers. The project explores research questions concerning Tesco's social media use, the correlation between social media and consumer behavior, and the influence of social media marketing on purchase decisions. The assignment includes the Research Title Approval Form, highlighting the student's proposed research, objectives, methodologies, and reasons for choosing the project, as well as the lecturer's checklist and confirmation of the topic's appropriateness.

UKCBC | FEB 2018
Research Title Approval Form
Section A: To be completed by the student
You must complete all parts of Section A and present to your lecturer for brief discussion and
approval of your proposed research before embarking on writing a full proposal.
One: Title, objective, responsibilities
Title or working title of research project ( in the form of a question, objective or hypothesis):
To evaluate the influence of social media on the purchase behaviour of consumers in the
retail sector of UK- A study on Tesco.
Research project objectives (e.g. what is the question you want to answer? What do you
want to learn how to do? What do you want to find out?):
This is to attain the above framed objectives that are as specified below-
 To determine the use of social media in Tesco for promoting goods and services.
 To assess the relationship between social media and purchase behaviour of
customers in Tesco.
 To analyse the way in which social media advertising impacts upon the buying
decision of Tesco’s customers.
 To recommend effective strategies of social media marketing to Tesco to
positively influence the decisions taken up by the customers while buying goods.
Research questions-
 How Tesco uses social media to promote its goods and services?
 What is the relationship between social media and buying behaviours of Tesco’s
consumers?
 How social media marketing done by Tesco impacts upon the purchase decisions
of their consumers?
Two: Reasons for choosing this research project
Reasons for choosing the project (e.g. links to other subjects you are studying, personal
interest, future plans, why the topic is important):
This is to demonstrate the importance of the chosen topic which depicts the recent
trend of today’s contemporary world. It thereby reflects my personal interest for
choosing this project where this topic will also assist the businesses to frame relevant
strategies as a way of enhancing their business performance.

UKCBC | FEB 2018
Three: Research approach and methodologies
What type of research approach and methodologies are you
likely to use and why?
This is to discourse upon the chosen methodologies to carry
out this research work.
It will involve the use of an inductive research approach to
augment the scope of the study.
Moreover, a qualitative approach will be applied to carry out a
thematic analysis of the acquired outcomes.
The sample of this investigation will reflect the selection of 50
customers of Tesco who will be chosen randomly. The
participated respondents will be asked to contribute in an
undertaken survey to submit their responses in a designed
questionnaire.
It will also depict a descriptive research design with findings
about the ongoing impact of social media on the purchase
related decisions of Tesco’s consumers.
I confirm that the project is not work which has been or will be submitted for another
qualification.
Student signature: ....................................................................................................................................................................... date) ......................................................
Section B: To be completed by the lecturer
Checklist Yes No
1. Is the proposed research title related to the theme?
2. Is the research scope realistic? (i.e. not too broad)
3. Is the research feasible? (i.e. could be done)
4. Is there a research question or hypothesis?
5. Is there a rationale or clear reason for choosing the research title?
6. Has the student considered how the data will be collected?
7. Has the student considered where the data will be collected?

UKCBC | FEB 2018
Comment (If any)
Agreement from project proposal checker (if applicable)
I confirm the learner has met and discuss their topic with me and is appropriate to the theme
provided.
Name & signature: ....................................................................................................................................................................... date) ......................................................
*Students must ensure that this form is attached with their final submission. Failure to do this will
result in your assignment been refused for grading.