A Report on Social Media Marketing Strategies and Digital Tools

This report delves into the realm of social media marketing, examining its significance in promoting businesses and their products and services. It explores various digital marketing tools and techniques, such as SEO, content marketing, and email campaigns, and their application within the UK retail sector. The report highlights the use of platforms like Facebook, Twitter, and Instagram, along with tools like Adverity, Ahrefs, Yoast, Simbound, and email marketing, to enhance customer engagement, brand awareness, and sales. It discusses the importance of search engine marketing, social media marketing, content marketing, and email marketing in reaching target audiences, building brand image, and driving profitability. The report also emphasizes the impact of factors such as content quality, link building, and website performance on search engine optimization and overall marketing effectiveness. The report provides insights into how companies like Tesco, Marks and Spencer, Sainsbury, and Morrison utilize these techniques to attract customers and achieve their business goals.

Social Media Marketing
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
REFERENCES................................................................................................................................6
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INTRODUCTION
With development in technology, social media marketing has been used by most of the
organization in order to promote their business and products and services to large number of
individuals. Social media marketing is used of different platform like Facebook, Twitter and
instragram to promote products or services or generate awareness of company in minds and heart
of customers. Digital marketing is use of electronic devices to influence millions of customers in
limited time frame and cost for benefit of organization. There are different tools or techniques of
digital marketing which are mostly used by firms operating in retail industry of United Kingdom
to influence and retained individuals. Like Adverity is an intelligent marketing analytical that
helps in collecting data that could helps marketer in taking correct decision and improve its
action for better outcome. Ahrefs is another SEO tool that helps in punch up your website traffic
so it is great competitive analysis as it helps in identifying top pages of other firms. Thereby
company can easily see its content rank, gap, weakness thus take corrective action so that more
individuals are motivated to prefer specific company for satisfaction of their respective needs.
Yoast is also a digital tool that helps in optimizing search engine by providing information to
manager to focus on specific keyword, content and URL that individuals mostly searched thus
manager can make use of this information to boost sales of company. Simbound is web
marketing operations that design game for e-marketing and digital advertisement course. It
provides several tools that help in building website; consult a range of performance analytics and
metrics. It also helps in optimizing pay per click ad so that more and more customers can be
attracted to firm. Emails Campaign also helps in learning the way mail need to be sent to
individuals so that there are motivate to oversee products and services of company.
This report has contained information related to social media marketing and different tool
and techniques used by organization to promote their products and services to maximum number
of individuals.
MAIN BODY
Social media is best platform of marketing products and services to large number of
individuals in limited time frame and cost so most of the companies are shifting from traditional
to digital marketing in order to enhance their market share and profitability. Using several digital
tool and techniques has contributed enterprise in providing personalized or better experienced to
end customers (Kamal, 2016). Companies are making use of their official website to engage
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maximum customers so that sales volume and profitability can be enhanced and it can easily
attain its goals. Simbound offer a highly customized that helps in adding more flexibility to
learning experienced thus marketers can easily enhance its digital skills like budget
administration, cost benefits and much more. Like search engine module of it allows to create
paid search campaign thus taking learner to research of keyword, performance tracking etc for
achievement of common goals (Ho and Wang, 2020). Therefore, different tools or techniques
used in context of digital marketing by several organizations operating in retail sector of United
Kingdom can be illustrated as follows:
Search engine marketing is practice of earning traffic through free listing or unpaid where
as it can be also done through paid advertisement. It is most important technique as it helps in
add new customers range, boost search engine presences and marketing campaign so that
customers can easily identified company and motivated to become part of it. For examples:
Marketing manager of Tesco makes use of SEO technique by understanding target audience
needs, set specific strategies that can influence them like special keywords, then arranged them
in context of focused campaign and groups for more outcome. Thus, finally it leads in delivery of
right information to right individuals and enhancing overall sales volume and profitability of
firm (Makaeva, Uchurova and Sumyanova, 2019). There are different factors that are affecting
algorithm of search engine marketing or optimization such as quality content, link building,
duplicate page, performance and speed of site etc. So marketer need to consider all such factors
while making use of digital media techniques to increase company profitability and market share.
Social media marketing is a technique of digital marketing in which social network like
instragram, facebook, Twitter and You tube or official website are used to market products and
services to end customers. It is best platform to reach wide range of customers, as now –a- days,
each and every individual make use of social media to have fun, entertainment and gathered
relevant information. So, companies through social media marketing techniques can easily post
image, videos, and price and previous experienced of customers so that individuals can compare
and take right decision to make purchase for satisfaction of their requirements (Maria and et.al.,
2019). Organizations such as Marks and Spencer, Tesco and Sainsbury have their posted their
product in official site along with price so customers while staying at their home can easily make
purchase and fulfilled their requirements. Companies are also making use of social media
platform to diversify or grow its business in new countries by making customers informed about
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its existing products. Therefore, use of social media has contributed in building strong brand
image, retention of loyal customers and increase overall profitability of firm.
In recent scenario, Content marketing has also become popular technique of digital
marketing in which valuable, unique and consistent content is made in order to attract and
retained target audience in the firm. Companies like Sainsbury have hired talented, skills and
qualified employees that can make personalized content which can easily influence customers to
select it rather than other competitors in market (Hofacker and et.al., 2020). Marketing manager
prepare content on basis of target audiences by collecting relevant data related to their needs and
preference which in turn helps in adding individuals in the organization. The biggest benefit of
using content marketing was that company is able to enhance customer’s satisfaction level or
build loyal customers by providing them personalized content as per their needs and requirement.
Therefore, it contributed in adding more and more individuals in the firm and maximizing its
market share.
Email marketing technique is used by many companies to get connected with the
customer in effective and efficient manner. This technique is used as a authorised message
service used to convey to the potential customers. As every person need to sign into a Mail to
access the account. Emails are also used to purchase a new product via link send it by the
particular brand to the customers. It is used to get directly connected with customers in the
market. Many company uses email marketing techniques to generate leads from the market to
achieve the goal. This also helps in making relationships with past customer, present customers
and prospects which are prevailing in the market. Email marketing is the cheapest form of
making a advertisement and brand name between the people in the environment. It helps in
connecting with many people from one place which results in increase of sales volume for the
companies (Kusuma and Basmantra 2020). This can easily be handled by anyone as it is easy to
use in the work process. Email marketing techniques are also important to have better
communication between the seller and buyer in the market. For example: Morrison uses email
marketing techniques to generate deals from the market. Company send Mail by its own official
name so that customers get influenced easily in the process. Morrison uses its official account of
email ID to convey it's attractive deals between the people in the market in order to gain the
volume of sales.
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REFERENCES
Books and journals
Ho, C. W. and Wang, Y. B., 2020. Does Social Media Marketing and Brand Community Play the
Role in Building a Sustainable Digital Business Strategy?. Sustainability, 12(16). p.6417.
Hofacker, C and et.al., 2020. Digital marketing and business-to-business relationships: a close
look at the interface and a roadmap for the future. European Journal of Marketing.
Kamal, Y., 2016. Study of Trend in Digital Marketing and Evolution of Digital Marketing
Strategies. International Journal of Engineering Science, 6(5). pp.5300-5302.
Kusuma, I. M. W. A. and Basmantra, I. N., 2020. The effect of digital marketing and online
payment systems on customer purchase intention. REVIEW OF MANAGEMENT,
ACCOUNTING, AND BUSINESS STUDIES, 1(1). pp.49-62.
Makaeva, K. I., Uchurova, E. O. and Sumyanova, E. V., 2019. The Role of Digital Marketing in
the Modern World. DIGITAL FINANCE 2020 (DF2020), p.33.
Maria, S and et.al., 2019. The Effect of Social Media Marketing, Word of Mouth, and
Effectiveness of Advertising on Brand Awareness and Intention to Buy. Jurnal Manajemen
Indonesia, 19(2). pp.107-122.
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