The Effect of Social Media Marketing on Unilever Plc Sales: A Research

This research project analyzes the impact of social media marketing on Unilever Plc's sales and overall business development. The study includes an introduction outlining the importance of research in organizational decision-making, followed by clearly defined aims and objectives focused on determining the effects of social media marketing on sales, evaluating its advantages, and analyzing its significance in the company's growth. The methodology involves data analysis, with themes addressing the reliability of social media marketing, the benefits derived from its adoption, the need for employee training, the types of social media platforms used, the challenges faced, the advantages of social media marketing, and the impact on sales and revenue. The findings are presented through frequency tables and analysis of survey responses, culminating in a conclusion that highlights social media's effectiveness as a promotional tool in a competitive market. The report underscores the importance of social media for reaching a large customer base and includes references to relevant academic sources.

Research
Project

Cover Content
• Introduction
• Research Aim
• Research Objectives
• Data Analysis and Interpretation
• Conclusion
• References

Introduction
Research is an essential need of an organisation which assist in
gathering relevant and accurate information about the market
needs due to which the management are able to make an
effective decisions and plans in order to achieve its desired
goals and objectives.

Aims and objectives
 To determine the effect of social media marketing on
organisation sales of Unilever Plc.
 To evaluate the advantages which may collected by
organisation after adoption of Social media marketing.
 To analysis the significance of social media marketing
in development and growth of Unilever Plc at large
scale.

Data Analysis
Data analysis is identified as the most significant element of
research which assist in analysing information and data that
are gathered by investigator in respects to carry out the
whole work appropriately.

THEME 1: Reliability of social media
marketing on increasing sales of company
Q1) Does the social
media marketing is
reliable method to adopt
for sales growth of
Unilever Plc?
Frequency
Yes 36
No 14
Yes No
0
5
10
15
20
25
30
35
40
36
14 Frequency

THEME 2: Benefits received by company
during adoption of social media marketing
Q2) What are the main benefits
that can be achieved by Unilever
Plc through adoption of social
media marketing?
Frequency
Increase sales 20
Create better relation with targeted
customers
15
Increment in customer base 15
Increase sales
Create better relation with targeted customers
Increment in customer base
0
5
10
15
20
20
15 15
Frequency

THEME 3: Requirement of training and
learning programs for employees
Q3) Does the employees of Unilever
Plc requires training and learning
programs to work on social media
platform?
Frequency
Yes 35
No 15
Yes No
0
5
10
15
20
25
30
35
35
15
Frequency

THEME 4: Types of social media
platform
Q4) What are the main types of social
media platform that positively effects
on business sales and growth?
Frequency
Facebook 25
Instagram 10
Twitter 10
Others 5
Facebook Instagram Twitter Others
0
5
10
15
20
25
25
10 10
5
Frequency

THEME 5: Challenges faced by company
during marketing on social media
Q5) What are the challenges faced by
Unilever Plc in the adoption of social
media marketing ?
Frequency
Training needs 28
Increased demand on staff
or volunteer hours
12
Supplying content and
guidance to local branches
10
Training needs
Increased demand on staff or volunteer hours
Supplying content and guidance to local branches
0
5
10
15
20
25
30
28
12 10
Frequency

THEME 6: Advantages of social media
marketing
Q6) What are the main advantages of
using social media marketing? Frequency
Minimum time to reach
targeted customers
20
Minimum investment
required
15
Easy to operate 15
Minimum time to reach targeted customers
Minimum investment required
Easy to operate
0
5
10
15
20
20
15 15
Frequency

THEME 7: Impact of Social medial
marketing on sales and revenue
Q7) Can Social media marketing helps
in enhancing sales and revenue of
Unilever Plc?
Frequency
Completely agree 25
Partially agree 12
Disagree 8
Unsure 5
Completely agree Partially agree Disagree Unsure
0
5
10
15
20
25
25
12
8
5
Frequency