This research report investigates the impact of social media marketing on brand awareness within the UK automotive industry, focusing on Volvo as a case study. It begins by introducing the concept of social media marketing and its various types used in the UK automotive sector. The study explores how social media marketing has influenced Volvo's brand awareness, examining strategies the company could use to further enhance its market presence and the challenges it faces due to poor brand recognition. The literature review covers the role of social media in modern marketing, emphasizing the importance of customer experience, targeted social media campaigns, and the use of influencers. The report also highlights potential challenges such as zero awareness and low search engine rankings that Volvo might encounter due to inadequate brand visibility. The research employs secondary research methods to gather and analyze data, aiming to provide insights and recommendations for Volvo to optimize its social media marketing efforts and improve brand awareness in the competitive UK automotive market. Desklib provides access to this and other solved assignments.
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