Tesco's Communication: Social Media and Mobile Tech Evaluation

This research project investigates the impact of social media and mobile technology on improving the communication processes within Tesco, a leading UK retail enterprise. The introduction highlights the crucial role of technological advancements in driving business growth, emphasizing the importance of effective communication between departments for optimal performance. The assignment outlines the aims and objectives, research methodologies, and analysis, covering topics such as the importance of social media and technology, the impact of quality service, and the significance of communication. The literature review explores themes such as the role of technology in business activities, the impact of social media on service quality, and the importance of communication in improving operations. The research methodologies section details the research philosophies, approaches, design, techniques, and data collection methods used. The project also includes a timeline for activities and ethical considerations, ensuring a comprehensive and systematic analysis of the subject matter.

RESEARCH PROJECT

INTRODUCTION...........................................................................................................................3
Literature review..........................................................................................................................4
Research Methodologies..............................................................................................................6
Activities and time scale..............................................................................................................7
REFRENCES...................................................................................................................................9

TITLE- To evaluate the impact of social media and Mobile technology to improve
communication process of an enterprise. A case study on business activities of Tesco.
INTRODUCTION
Technological advancement plays essential role in order to bring stimulate growth of the
enterprise. In this way, it has revolutionised the way in which operational activities of firms are
operating. Technologies as Social media and mobile usage plays crucial role in terms to have
stable growth (Westerman, G., Bonnet, D. and McAfee, 2014). The absence of technologies
affects the growth of an enterprise in larger mode. This kind of technological advancement will
facilitate the high amount of revenue to enterprise. In an entity, there are various kind of
departments as are operation and finance, HR, production etc. In order to make stable growth the
firm need to have effective coordination among each other. It can be possible only with the help
o expert communication between each units of business enterprise. Thus, Social media and
mobile technology plays essential role to enhance the profitability. The present assignment will
outline the business activities of Tesco. It is the largest global leading brand of UK. This firm is
engaged in the services of retail sector. The report will be inclusive of things as are aims and
objectives, methodologies and analysis so that each thing can be conducted effectively.
Aim-
TITLE- To evaluate the impact of social media and Mobile technology to improve
communication process of an enterprise. A study on business activities of Tesco.
Objectives-
To determine the importance of Social media and technology to perform business activities.
To identify the impact of quality service with the help of using social media and mobile
technology.
To understand the significance of communication in order to improve operational activities of
TESCO.
To recommend on suitable ways in order to bring improvement in operation with the use of
social media and mobile technological approach.
Research questionnaire-
1. What are the effects of mobile technology and social media in order to enhance the
customer satisfaction?

2. How to keep systematic communication process of firm with the use of technological
advancement?
Rational
The main objective of this firm is to bring systematic operations by improving teh
process of communication among the departments. The Tesco is taking initiative to implement
technological advancement so that firm is able to deal with high amount of profitability and
productivity. Communication is the essence of management; it is needed to be manager to have
effective operations (Kovarik, 2015). It is one of the cores functioning of an enterprise. Social
media is helpful to access the large number of potential buyers and mobile technology will
improve the contact between the departments. This is helpful in order to bring improvement in
the performance of an enterprise. In this way, it is assistive in relation to maintain the high
number of customer momentum. The communication is the vital component and it is must be
present in order to conduct the business activities in expertise mode. Thus, communication will
help to approach potential customer as well provide quality services to buyers. This will be
helpful to enhance the sustainability of Tesco (Ayers, 2015).
Literature review
Theme: Why social media and technology is important to perform business activities.
As per the views of Westerman, Bonnet and McAfee (2014), using the latest technology and
advance tools like social media plat forms and digital techniques will help the organization to
carry out the business operations and thus will help in the suitable meeting of the targeted goals
that are been set by the firm to gain a good productivity and profitability. A good usage of digital
tools and techniques will help a retail enterprise like Tesco plc to grow and develop as well as
promote its goods and service to its existing and potential customer base. Other than this,
Oldham and Da Silva (2015), a good implementation of the social media and digital technology
will help in suitable rise in operational capability of the organization that will help in suitable
growth of the company by implementing the appropriate creative measures that will help in
effective rise in good growth of the retail organization. Royle and Laing (2014) has stated that
the effective use of IT tools and measures will support a good marketing and other functional
structuring of the organization that will lay a very deep impact on the various business activities
that are been performed by the enterprise. The firm will see through the effective handling of the
communication process using the social media and other technological measures.

Theme: what is the impact of quality service’s using the social media and mobile technology.
In accordance with the views of Hanelt, A. and et.al., (2015), the efficiency of an business
organization can be increased and improved using the latest and advance technological measures
that will help in suitable enhancement in the functional capability of the organization that will
help in suitable handling of the operations that will help in good management of the business
activities that are been performed by the retail business entity like Tesco plc. However,
researchers like Hanelt and et.al., (2015), contradict to the fact and stare that along with the latest
and advance technology, proper strategic planning is required to be made, in order to gain the
suitable out comes that will support a good management of the operations that will support a
good outcome and meeting of the operational activities that are been taken in consideration by an
enterprise. A good strategic planning will support a better growth and development of the retail
business organization like Tesco plc. Other than this, the susceptibility and proneness to security
treat is the major impact that can affect the business operations and usage of digital technology in
an organization. This will require the firm to make the innovative and strategic plan to effectively
imbibe and implement the digital technologies and social media based functionality at the
organization. It will help in good management and suitable rise in operational capability of the
organization. The adoption of such measures will facilitate a good communication and
interpersonal interaction with the customers as well as the employee’s. Other than this, a good
utilization of the innovation and social media technology will help in better improvement on
product and service quality of the actions that will help in suitable management of the operations
and needs and demands of the clients and customers. A business organization like Tesco plc must
look after the good and effective adoption and utilization of the digital technologies that will help
in better rise in operations efficiency and development of high quality product and services, for
meeting customer’s requirement. Also, the management of the firm must provide its work force
with effective training to utilize the digital technologies and tools that will help in suitable rise in
the operational effectiveness of the firm. Also, it will ensure a better connectivity of the customer
with the retail enterprise.
Theme: What is the significance of communication in order to improve operational activities of
Tesco plc.
The carrying out of the communication is a very vital and important part of the business
operations that are been taken in consideration by the firm. In accordance with the research and

views of Shaikh,(2018), a good an effective communication will help in suitable rise in the
overall operational capability of the firm that will help in suitable rise in the operational capacity
of the firm. Utilizing the social media platforms like Facebook, twitter and Instagram will help
in carrying out the communication on internal as well as external level of the firm in a very
innovative and effective way that will ensure development of high quality product and services
for the customers of the retail enterprise. This will help in improving the effectiveness of the firm
and will look after the better meeting of the targeted goals and objectives that are been set by the
business firm. Apart from this, Kovarik, (2015), started that the advancement of the technology
has helped the retail business entities to communicate with their customer base, identify their
needs and come up with a good quality services and products to gain trust and satisfaction level.
This showcases the improvement in functional quality of firm.
Research Methodologies
These are defined in following manner as are-
Research Philosophies-This is system under which information should have been assembled and
investigated. There are two sorts of strategies are given, for example, interpretivism and
positivism. (Hanelt and et.al., 2015.). Keeping in mind the end goal to embrace the present task,
it is fundamental to take interpretivism technique. In this, the examination depends on human
subject and hypothesis. The interpretive is identified with humanistic subjective strategies.
Positivist alluded to the logical subjective strategies.
Research approach- By taking powerful execution of devices, there can be lessening in odds of
mix-ups. There are two sorts of techniques are characterized, for example, inductive and
deductive. The deductive approach is connected with testing of the hypothesis. In any case, the
inductive approach is connected with age of new hypothesis which depends on the information.
Keeping in mind the end goal to lead the present investigation, there is need utilization of
inductive approach so that there can be impact in the conduct of client with the utilization of
advanced innovation.
Research design- This is compelling structure with a specific end goal to outlines the points and
goal of the report. This is useful in connection to keep up the dependable, moral thought and
legitimacy in this suitable system is should be utilized to lead the everything in the best possible
way. The exploration configuration are of numerous sorts such are as Descriptive, test and so on
keeping in mind the end goal to lead the present examination there is need the utilization of

graphic plan is useful to direct the data with the assistance of three sources such are as
perceptions, contextual analysis and overview techniques to close the fitting information (Royle
and Laing, 2014).
Research technique- This is the procedure in which there is have to gather the data and
information so as to settle on the business choice. There are two sorts of systems such are as
quantitative and subjective (Taylor, Fritsch and Liederbach, 2014). The subjective system is
utilized where these is the data on the numeric term. For this present examination there is have to
receive quantitative systems keeping in mind the end goal to direct the profundity data about
every viewpoint.
Data collection- This is technique which is valuable in connection to assemble the data which
depends on the accomplishment of point and targets the business undertaking. There are two
sorts of information such are as essential and optional. The essential information is identified
with recognize the direct data (Shaikh, 2018). The auxiliary information is identified with books,
diaries and so forth.
Data sampling- There are two sorts of process under this probabilistic and non-probabilistic. The
probabilistic technique depends on size of populace and non probabilistic isn't secured under the
same (Oldham and Da Silva, 2015).
Data Analysis- In this every one of the things can be gathered with the assistance of topical
examination. With the assistance of this as well as can be expected be inspected appropriately.
Ethical Consideration- The all moral confidence is should be taken after. Amid the procedure of
research there isn't to make any sum if mischief to open and creatures. The protection of the
report is should be guaranteed. The care of all members is should be keep up so as to lead the
best possible investigation (Fitzgerald and et.al., 2014).
Activities and time scale
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Research topic

Literature
Review
Research
methodology
Effective
Proposal
Draw question
of research
Carry out
Research
activities
Data Analysis
and its graphic
Conclusion
and
recommendati
on
Final Report
Editing and
Completion

REFRENCES
Book & Journal
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Oldham, G.R. and Da Silva, N., 2015. The impact of digital technology on the generation and
implementation of creative ideas in the workplace. Computers in Human Behavior, 42,
pp.5-11.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
Management, 34(2), pp.65-73.
Kovarik, B., 2015. Revolutions in communication: Media history from Gutenberg to the digital
age. Bloomsbury Publishing USA.
Hanelt, A.and et.al., 2015. Digital Transformation of Primarily Physical Industries-Exploring the
Impact of Digital Trends on Business Models of Automobile Manufacturers.
In Wirtschaftsinformatik(pp. 1313-1327).
Hanelt, A. and et.al., 2015. Strategy, not technology, drives digital transformation. MIT Sloan
Management Review and Deloitte University Press, 14.
Taylor, R.W., Fritsch, E.J. and Liederbach, J., 2014. Digital crime and digital terrorism. Prentice
Hall Press.
Shaikh, F., 2018. The Benefits of New Online (Digital) Technologies on Business:
Understanding the Impact of Digital on Different Aspects of the Business. In Digital
Multimedia: Concepts, Methodologies, Tools, and Applications (pp. 1070-1086). IGI
Global.
Fitzgerald, M. and et.al., 2014. Embracing digital technology: A new strategic imperative. MIT
sloan management review, 55(2), p.1.
Ayers, J.J., 2015. Exploring the dual-natured impact of digital technology on student-classroom
engagement in a Texas public high school. University of North Texas.