Social Media Monitoring Report: Marketing Strategies and Insights

This report delves into the realm of social media monitoring, examining key metrics like volume, reach, and engagement to assess brand performance and audience interaction. It underscores the importance of selecting the right social media platforms, particularly highlighting the significance of Facebook, and emphasizes the need for competitor analysis to refine marketing strategies. The report advocates for the use of social listening as a crucial tool for uncovering opportunities and fostering brand growth. By understanding audience behavior and utilizing social listening, businesses can enhance their marketing efforts and achieve broader participation. The report references studies on social media monitoring and integrated mixed methods approaches for social media analysis, providing insights into the contemporary landscape of online brand management. The report concludes by summarizing the importance of understanding audience behavior and social listening.

Running head: SOCIAL MEDIA MONITORING
SOCIAL MEDIA MONITORING
Name of the Student:
Name of the University:
Author Note:

1SOCIAL MEDIA MONITORING
Response to question no. 1:
The latest way of social media monitoring is to measure through volume. It will
define the size of the interactions or conversation regarding one brand, along with the
campaign. It is the greatest initial indicator for acquiring the levels of interest. Individuals or
a group of individuals are always discussing several things for the products and services they
tend to love and hate, and they do not usually address the items, which they do not seem to
care about at all (Semenov & Veijalainen, 2013). Volume is introduced as the simple
counting metric where tweets and wall posts are also included in that process.
Reach is implied through the measurement of the spread of social media conversation.
It is the process that benefits the individuals to understand the subject of the content whether
the content is disseminating and the massive size of the audience. In short it helps in
measuring the potential size of the audience (Semenov & Veijalainen, 2013).
The last process is engagement, through which it examines the participation of the
audience in a conversation regarding that individual brand and the engagement of a relevant
topic and the desired content.
Response to question no. 2:
Yes, there are several networks, through which all the brands and companies promote
their goods and services. There are some significant websites, which the companies support
their products such as Facebook, Twitter, and YouTube (Graffigna & Riva, 2015). Thus,
most of the brands are occupied with Facebook as most of the customers are engaged with
these social networking sites.
It is easy to connect with the audience and the ability to expand the growth of the
brand and company. It is required to choose the right platform and quite easy to gather more

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attention from the customers as millions of people are connected through this application
(Semenov & Veijalainen, 2013).
Response to question no. 3:
Organizations are required to learn more about the audience to understand what is
supposed to be targeted. The process involves monitoring the competitors and it requires
understanding the strategies and also monitoring the individual brand names (Semenov &
Veijalainen, 2013). Therefore, it is necessary to utilize social listening in order to discover the
essential opportunities and to develop the leading brand in this present generation. It will
incorporate more audiences to participate in expanding the growth of the business and the
companies (Graffigna & Riva, 2015). Therefore, recognizing the customers will gather a
broader scope of active participation and listening all across the whole of a spectrum of
impact on the companies.

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References
Graffigna, G., & Riva, G. (2015). Social media monitoring and understanding: An integrated
mixed methods approach for the analysis of social media. IJWBC, 11(1), 57-72.
Semenov, A., & Veijalainen, J. (2013). A modelling framework for social media monitoring.
International Journal of Web Engineering and Technology, 8(3), 217-249.