University Research Proposal: Social Media and Social Movements

This research proposal investigates the impact of social media on social movements in the mobilized world. The paper begins with an introduction outlining the background, problem statement, and objectives, including analyzing the positive and negative contributions of social media to social movement promotion, identifying social aspects reflected through platforms, and examining social media's role in connecting people. The literature review explores the role of social media in promoting movements, highlighting powerful examples and benefits, and identifying gaps in existing research. The proposed methodology outlines the positivism research philosophy, descriptive research design, and deductive research approach, detailing data collection and ethical considerations. The study aims to provide insights into how social media influences societal changes, mobilizes communities, and connects people for collective action, ultimately offering recommendations for leveraging social media to enhance social movement effectiveness. The research questions address the positive and negative influences of social media, its use in mobilizing social issues, and its contribution to connecting people towards collective interests.