This project presents a comprehensive marketing plan for Nin Jiom Pei Pa Koa, a Chinese medicine manufacturer, focusing on transforming its traditional marketing approach into a robust social media strategy. The report begins with an overview of the market conditions, including political, economic, social, technological, environmental, and legal factors influencing the business. It then analyzes Nin Jiom Pei Pa Koa's current social media presence, which is limited, and proposes a detailed social media marketing effort, including YouTube commercials, Twitter, Facebook, and Instagram strategies. A key component of the project is a competitive analysis, focusing on Hung Fook Tong, a major competitor, evaluating their social media channels and engagement tactics. The plan outlines specific goals, including increasing social media presence, consumer retention, and market share. It targets specific demographic and psychographic audiences, and develops content creation strategies for each platform, including Twitter, Facebook, and Instagram. The project also includes a monitoring and measurement plan to assess the success of the social media campaign, along with references to relevant marketing literature.
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