Evaluating Social Media's Promotional Impact: Oak Cash & Carry Report
VerifiedAdded on 2023/02/03
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Report
AI Summary
This report investigates the impact of social media tools on the promotional activities of Oak Cash & Carry Ltd., a private retail company. The research aims to evaluate the usefulness of social media in influencing the firm's promotional efforts, with specific objectives including identifying the role of social media marketing in small business growth and analyzing the benefits of social media tools. The report includes data analysis, presenting findings through thematic analysis across nine themes, such as awareness of social media tools, effectiveness in promoting business activities, the roles of social media tools in business growth, advantages of social media tools in expanding market reach, usefulness of social media tools in developing promotional activities, and the impact on customer decision-making. The report concludes that the implementation of social media tools is effective for the growth and development of the firm, emphasizing the use of platforms like Facebook, Twitter, Instagram, and YouTube in promoting products and services. The analysis highlights the importance of promotion in expanding business activities and attracting customers.
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