The Role of Social Media in Enhancing Communication in Organizations
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This report discusses the transformative changes social media has brought to organizational communication, highlighting its prospects in both external and internal contexts. It examines how social media platforms facilitate collaboration, sales, and service optimization. The report analyzes research evidence supporting the use of Enterprise Social Networks (ESN) and social media in pharmacies, emphasizing benefits such as enhanced communication and business expansion. It also addresses potential drawbacks like discrimination and harassment, suggesting policy implementations for mitigation. Furthermore, the report explores future benefits, including improved marketing campaigns, product visualization, and time management. It concludes that effective utilization of social media platforms can positively impact business performance and recommends awareness programs to overcome business challenges. Desklib provides access to more solved assignments and study tools.

Running head: COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
Communication through Social Media inside the organization
Name of the Student:
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Author’s Note:
Communication through Social Media inside the organization
Name of the Student:
Name of the University:
Author’s Note:
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1COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
Table of Contents
2B. Report........................................................................................................................................3
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Comprehensive understanding about the topic............................................................................3
Analysis from critical point of view to develop arguments.........................................................4
Impact of social media in the process of effective communication for business expansion........4
Future benefits of communication in terms of social media........................................................5
Conclusion.......................................................................................................................................5
Recommendations............................................................................................................................5
References........................................................................................................................................6
Table of Contents
2B. Report........................................................................................................................................3
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Comprehensive understanding about the topic............................................................................3
Analysis from critical point of view to develop arguments.........................................................4
Impact of social media in the process of effective communication for business expansion........4
Future benefits of communication in terms of social media........................................................5
Conclusion.......................................................................................................................................5
Recommendations............................................................................................................................5
References........................................................................................................................................6

2COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
2B. Report
Introduction
Strategies based on digital media work on emphasizing visions as well as initiatives
undertaken by an organization to increase its profits and achieve a large part of market share. On
arrival of social media platform in business processes, collaboration among customers, sale of
products as well as optimization of services have become easier as well as have become
faster.The current report discusses about changes that social media has brought to processes of
communication and it has also brought countless prospects in external as well as internal means
of communication (Hassan, Nadzim&Shiratuddin, 2015). It also talks about four different
research evidences that support concept of social networking through enterprises (ESN) and
facilitation of communication through social media in pharmacies in different parts of world. The
report finally discusses about some recommendations with respect to prospects in business.
Discussion
Comprehensive understanding about the topic
Employers usually take the advantage of sites on social networking in order to connect
with various other employees in the organization as well as platforms on social media facing
public leverage in order to attract large number of employees as well as customers. Digital
platform helps in recruitment process, marketing brand of products by employer, facilitate
professional networking as well communication with employees in case of emergency needs.
2B. Report
Introduction
Strategies based on digital media work on emphasizing visions as well as initiatives
undertaken by an organization to increase its profits and achieve a large part of market share. On
arrival of social media platform in business processes, collaboration among customers, sale of
products as well as optimization of services have become easier as well as have become
faster.The current report discusses about changes that social media has brought to processes of
communication and it has also brought countless prospects in external as well as internal means
of communication (Hassan, Nadzim&Shiratuddin, 2015). It also talks about four different
research evidences that support concept of social networking through enterprises (ESN) and
facilitation of communication through social media in pharmacies in different parts of world. The
report finally discusses about some recommendations with respect to prospects in business.
Discussion
Comprehensive understanding about the topic
Employers usually take the advantage of sites on social networking in order to connect
with various other employees in the organization as well as platforms on social media facing
public leverage in order to attract large number of employees as well as customers. Digital
platform helps in recruitment process, marketing brand of products by employer, facilitate
professional networking as well communication with employees in case of emergency needs.
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3COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
Thus it has helped to sustain business processes in an advanced manner and increases growth
rate of production of companies.
Various research evidences as well as their application
Evidences suggest social media platforms facilitate communication to a great extent as a
result enterprises now emphasize on communication through these platforms that would enhance
growth and investment of company shares for producing as well as expansion. Pharmacists also
establish good communication through online social media to keep a record of health of patients
in hospitals as well as pharmacies. Such evidences prove good communication processes can be
facilitated in these ways.
Analysis from critical point of view to develop arguments
Although good communication can be facilitated through digital platforms however
employees sometimes under the subject of charges due to discrimination, undergo negative
exposures as well as often get harassed in Facebook or Instagram that have negative impact on
their performance as well as productivity (Jussila, Kärkkäinen&Aramo-Immonen, 2014).
However it was suggested by that such issues can be easily prevented through implementation of
appropriate policies such as keeping business secrets private, maintaining disciplinary actions in
order to avoid those disparities in communication process online (Treem et al., 2015).
Impact of social media in the process of effective communication for business
expansion
Social media helps to establish socialization thus help to exchange personal talks, sharing
of common interests that have tremendous positive effect on business organizations. This
Thus it has helped to sustain business processes in an advanced manner and increases growth
rate of production of companies.
Various research evidences as well as their application
Evidences suggest social media platforms facilitate communication to a great extent as a
result enterprises now emphasize on communication through these platforms that would enhance
growth and investment of company shares for producing as well as expansion. Pharmacists also
establish good communication through online social media to keep a record of health of patients
in hospitals as well as pharmacies. Such evidences prove good communication processes can be
facilitated in these ways.
Analysis from critical point of view to develop arguments
Although good communication can be facilitated through digital platforms however
employees sometimes under the subject of charges due to discrimination, undergo negative
exposures as well as often get harassed in Facebook or Instagram that have negative impact on
their performance as well as productivity (Jussila, Kärkkäinen&Aramo-Immonen, 2014).
However it was suggested by that such issues can be easily prevented through implementation of
appropriate policies such as keeping business secrets private, maintaining disciplinary actions in
order to avoid those disparities in communication process online (Treem et al., 2015).
Impact of social media in the process of effective communication for business
expansion
Social media helps to establish socialization thus help to exchange personal talks, sharing
of common interests that have tremendous positive effect on business organizations. This
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4COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
platform acts as an important channel of communication for running business effectively,
through form of advertisement as well promotion brands (Cardon& Marshal, 2015).
Future benefits of communication in terms of social media
Communication through social media can prove to have greater effects on business
performance through marketing campaigning of products, provision of better visualization of
products to customers and also help in management of time of people.
Conclusion
Therefore from above discussions it can be concluded that effective communication is
facilitated through proper utilization of networking platforms of social media and it would have a
successful impact that would prove to be positive in coming future. Through interaction with
more number of customers across the world would help business interactions rise at a faster rate.
New advances on artificial intelligence would act as alternative methods to social media where
these humanoid robots help to make communication process easier and faster.
Recommendations
It can be recommended that effective ways of using social media platforms may help the
organizations to run smoothly and this would help to sustain business processes. Thus
overcoming the challenges in business processes can also be made possible through conduction
of awareness programmes and spreading them through social media sites.
platform acts as an important channel of communication for running business effectively,
through form of advertisement as well promotion brands (Cardon& Marshal, 2015).
Future benefits of communication in terms of social media
Communication through social media can prove to have greater effects on business
performance through marketing campaigning of products, provision of better visualization of
products to customers and also help in management of time of people.
Conclusion
Therefore from above discussions it can be concluded that effective communication is
facilitated through proper utilization of networking platforms of social media and it would have a
successful impact that would prove to be positive in coming future. Through interaction with
more number of customers across the world would help business interactions rise at a faster rate.
New advances on artificial intelligence would act as alternative methods to social media where
these humanoid robots help to make communication process easier and faster.
Recommendations
It can be recommended that effective ways of using social media platforms may help the
organizations to run smoothly and this would help to sustain business processes. Thus
overcoming the challenges in business processes can also be made possible through conduction
of awareness programmes and spreading them through social media sites.

5COMMUNICATION THROUGH SOCIAL MEDIA INSIDE THE ORGANIZATION
References
Jussila, J. J., Kärkkäinen, H., &Aramo-Immonen, H. (2014). Social media utilization in business-
to-business relationships of technology industry firms. Computers in Human Behavior,
30, 606-613.
Hassan, S., Nadzim, S. Z. A., &Shiratuddin, N. (2015). Strategic use of social media for small
business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, 262-
269.
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
Treem, J. W., Dailey, S. L., Pierce, C. S., &Leonardi, P. M. (2015). Bringing technological
frames to work: How previous experience with social media shapes the technology's
meaning in an organization. Journal of Communication, 65(2), 396-422.
References
Jussila, J. J., Kärkkäinen, H., &Aramo-Immonen, H. (2014). Social media utilization in business-
to-business relationships of technology industry firms. Computers in Human Behavior,
30, 606-613.
Hassan, S., Nadzim, S. Z. A., &Shiratuddin, N. (2015). Strategic use of social media for small
business based on the AIDA model. Procedia-Social and Behavioral Sciences, 172, 262-
269.
Cardon, P. W., & Marshall, B. (2015). The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), 273-293.
Treem, J. W., Dailey, S. L., Pierce, C. S., &Leonardi, P. M. (2015). Bringing technological
frames to work: How previous experience with social media shapes the technology's
meaning in an organization. Journal of Communication, 65(2), 396-422.
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