Analyzing Social Media Impact on Small Business Performance: A Report

This report examines the impact of social media on small businesses, focusing on the case of Eagle Eye Solution. It begins by outlining the aim and objectives, which include understanding the role of social media, identifying different social media tools, assessing their relationship with business performance, and recommending the best tools for Eagle Eye Solution. The report explores the role of social media in attracting customers and facilitating interaction, referencing studies by Sivarajah et al. (2020). It then discusses various social media tools, such as Buffer, and their effectiveness in engaging customers, as highlighted by Rossi et al. (2020). The relationship between social media tools and business performance is analyzed, emphasizing how these tools improve customer interaction and save costs, as noted by Iankova et al. (2019). The report concludes by offering recommendations for Eagle Eye Solution based on these findings, providing a comprehensive overview of social media's influence on small business success.

SOCIAL MEDIA AND
THE IMPACT ON
SMALL BUSINESS

TABLE OF CONTENT
• AIM
• OBJECTIVES
• ROLE OF SOCIAL MEDIA IN SMALL SCALE BUSINESSES
• DIFFERENT SOCIAL MEDIA TOOLS USED BY SMALL SCALE BUSINESS
• RELATIONSHIP BETWEEN SOCIAL MEDIA TOOLS AND BUSINESS
PERFORMANCES
• REFERENCES

AIM AND OBJECTIVE
• Aim
• To analyse the impact of social media on business performance: A study on Eagle Eye solution.
• Objectives
• To understand role of social media
• To identify different social media tools used by Small scale business.
• To assess relationships between social media tools and business performance.
• To recommend the best social media tools used by Eagle Eye solution.

CONTINUE…
• Question
• What is the role of social media ?
• What are different types of social media tools that are use by different small scale business?
• How Eagle Eye solution business performance related social media tools?
• What recommend can be suggested for Eagle solution related to social media tools?
• Rationale
• Social media playing important role in changing business and it helps Small scale business to growth and
expand. Earlier, firm used to connect with people with the help of magazines, radio, newspaper etc. which are
influencing customers and effecting on growth of business.

ROLE OF SOCIAL MEDIA IN SMALL SCALE BUSINESSES
• According to the view of Sivarajah and et.al., (2020) social media plays a vital role and can make a big
difference for small businesses.
• One of the main roles that it plays is it helps companies in attracting customers.
• Social media allows them in interacting with people and approaching global customers to the great extent. It can
also make them able in taking competitive advantages.

DIFFERENT SOCIAL MEDIA TOOLS USED BY SMALL SCALE
BUSINESS
• There are several social media tools are available that can e used by small scale businesses.
• In this regard Rossi and et.al., (2020) said that buffer is one of the effective social media management platform that
have been used by several companies.
• It helps small scale businesses in engaging customers and getting effective results on social media. It provides
unique values to companies and it has bee supported as well as trusted by customers.

RELATIONSHIP BETWEEN SOCIAL MEDIA TOOLS AND BUSINESS PERFORMANCE
• Social media tools make companies able to improve tehir performance. Iankova and et.al., (2019 said that social
media platforms and tools used by small scale companies allow them to interact with global customers and
providing them information about products.
• It saves time and cost of customers and when they get information on social media platforms then it makes them
feel valued, and they are more likely to stay with the company.

REFERENCES
• Sivarajah, U. and et.al., 2020. Role of big data and social media analytics for business to business
sustainability: A participatory web context. Industrial Marketing Management. 86. pp.163-179.
• Gümüs, N. and Kütahyali, D.N., 2017. Perceptions of social media by small and medium enterprises (SMEs) in
Turkey. International Journal of Business and Information. 12(2). p.123.
• Rossi, A. and et.al., 2020. The anxiety-buffer hypothesis in the time of COVID-19: when self-esteem protects
from the impact of loneliness and fear on anxiety and depression. Frontiers in Psychology. 11.
• Kelsey, T., 2017. Hootsuite. In Introduction to Social Media Marketing (pp. 97-121). Apress, Berkeley, CA.
• Grizane, T. and Jurgelane, I., 2017. Social media impact on business evaluation. Procedia Computer
Science.104.pp.190-196.

THANK YOU