Research: Social Media Impact on Gymshark Business Performance

This research project, titled "To identify the impact of social media on business activity and its effect on developing organisational performance: A case study on Gymshark," investigates the influence of digital technology and social media tools on Gymshark's business operations and employee performance. The study explores the significance of research in addressing operational and planning issues, emphasizing the role of social media in enhancing organizational performance. The research objectives include identifying the effectiveness of digital technology in improving employee performance, assessing the need for social media tools, analyzing the impact of social media in the current business environment, and determining the importance of social media tools in achieving growth and success. The project includes a literature review covering the effectiveness of digital technology, the need for social media tools, the impact of social media, and the importance of these tools for organizational growth. The research methodology, including the type of investigation, design, philosophy, approach, data sampling, and ethical considerations, is outlined. The project concludes with data analysis, conclusions, and recommendations, providing insights into how Gymshark can leverage social media to enhance its business activities and achieve its objectives. The research highlights the impact of digital technology on employee skills and knowledge, its influence on productivity, and its role in enhancing brand awareness and customer engagement.

Research Project

Table of Contents
TITLE- ............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview of research........................................................................................................1
1.2 Background.......................................................................................................................1
1.3 Significance of research...................................................................................................2
1.4 Aims and objectives.........................................................................................................2
1.4 Research questions...........................................................................................................2
1.5 Gantt chart........................................................................................................................2
LITERATURE REVIEW ...............................................................................................................4
Effectiveness of digital technology in enhancing the performance of employees in Gymshark 4
Ascertain the need of implementing social media tools at Gymshark...................................5
Impact of social media in current business environment.......................................................5
Importance of social media tools in achieving growth and success in an organisation.........6
RESEARCH METHODLOGY.......................................................................................................7
Type of investigation..............................................................................................................7
Research Design.....................................................................................................................8
Research Philosophy..............................................................................................................8
Research Approach.................................................................................................................8
Data Sampling .......................................................................................................................9
Ethical Consideration.............................................................................................................9
DATA ANALYSIS..........................................................................................................................9
CONCLUSION AND RECOMMENDATION.............................................................................19
Conclusion............................................................................................................................19
Recommendation..................................................................................................................20
REFERENCES ............................................................................................................................21

TITLE-
“To identify the impact of social media on business activity and its effect on developing
organisational performance: A case study on Gymshark”
CHAPTER 1: INTRODUCTION
1.1 Overview of research
Research is necessary for every business organization for its development it in more
efficient way and leading to attain success in the large marketplace. It can be define as the first
and foremost step for business in order to meet the goals and objectives. Along with this,
research recognises the needs and requirement of the business operations that will carry out the
entire procedure of the organization. In small business organization, digital technology is one of
the essential tool of the enterprises that can help to expand business functions. The digital
technology can be used to encourage small and medium business with an effective management
operations and activities so that better results are availed. An organizations are concentrated on
identifying the latest trends of the surrounding that can used for developing new strategic
business model to achieve the objectives of the firm through digital technologies. The social
media has a major impact on the organization because its effect on developing organisation
performance (Cascio, 2018). Social media is necessary for executing in business organisation
which enhancing their profits and income in proper manner. With the rising in the number of
people along with social media sites so this will became larger in upcoming years. Social media
can assist businesses in growing and developing for gaining high income and revenue in better
manner. It can be used for connected with large number of customers in all over the world. This
will increasing awareness regarding company brand and boosting with sales.
1.2 Background
Gymshark is a small business which is a manufacturer and online retailer of fitness
apparel and accessories brands in the United Kingdom. Therefore, the core objective to opt
digital technology is to increase profitability of the firm. The impact of digital technology is not
only related to the business operations rather it also develops the employees skills to assist the
customers and also improve the business operations. In current time period, people are focus on
new digital technology and used it for enhancing their skills and knowledge in better manner.
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1.3 Significance of research
The research is important for solving different operational and planning related problems
of business. This is required for carry out research in this section so that it can change major
causes of digital technology which occurs in the firm. Also investigation help in making proper
decision which are necessary for higher business growth or success. Along with this, social
media tool assist in enhancing organisational performance by implementing various methods or
techniques effectively.
1.4 Aims and objectives
“To identify the impact of social media on business activity and its effect on developing
organisational performance: A case study on Gymshark”
Objectives-
 To identify the effectiveness of digital technology in enhancing the performance of
employees in Gymshark.
 To ascertain the need of implementing social media tools at Gymshark.
 To analyse the impact of social media in current business environment?
 To determine the importance of social media tools in achieving growth and success in an
organisation.
1.4 Research questions
 What are the effectiveness of digital technology in enhancing the performance of
employees in Gymshark?
 What is the need of implementing social media tools at Gymshark?
 Evaluate the impact of social media in current business environment?
 How to determine the importance of social media tools in achieving growth and success
in an organisation?
1.5 Gantt chart
Gantt chart can be define as timeline which is used to manage the projects which depicts
the instructions that how a project will conduct (Cascio, 2018). It records the duration of the
tasks and their sequences. It state an expected timeline and overall time of the project that is
required to complete a task. It involve all the tasks of the projects that can be checked by
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manager including every task to determine the time required to accomplish the task. There are
several advantages of using the Gantt charts that can be given as follows-
Avoid completion confusion – Gantt charts keep user on the right track and it also
provides a visual timeline for beginning and finishing line of particular task. These control and
manage the activities on daily, weekly, monthly or yearly basis with a clear understanding
methods to continue the task on its right way (Armstrong and Taylor, 2014a).
Understand the task relationships – These charts are used to establish a clear vision
about the tasks interrelationships because there are some task which can be depend upon the
completion of the previous task. These task relationships revolve around understanding timing of
each task, which then impacts other tasks listed. This process can be assure the optimum work
flow, maximized productivity which gives the success to the project.
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LITERATURE REVIEW
Effectiveness of digital technology in enhancing the performance of employees in Gymshark
In a business organisation, digital technology has major impact on a business
organisation in order to improve quality and performance of employees. Now a days, each and
every business organisation adopt several promotional tools to spread proper information of their
products and services in target market. In this procedure, digital technology offers an effective
approach to spread out specific information about organisational services to target customers.
For this, management of firm needs to analyse skills and abilities of their employees for
implementation of advance technology in organisation to ensure higher probabilities of success.
This procedure assist in enhancing abilities and knowledge of workforce. It has major and direct
impact on their productivity. It assist to maximise their level of learning and to implement them
properly in their working approaches.
In a business firm, employees learn different ideas and techniques on the basis of new
approaches, in which advance technology also play a most important role (Berman and et. al.,
2012). On the basis of this, employees analyse different ways of working by online medium.
These activities include internet surfing, online trading, as well as create positive relation with
new customers. Different business firms conduct training and learning program in their
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organisation to improve skills of individual for better optimisation of technology on the basis of
digital changes as well as its impacts. Through this, an organisation can easily reduce maximum
wastages and maximise productivity of their workforce. Online process also assist in this activity
to enhance effectiveness of business firms. Through this an organisation can easily attain desire
success as well growth by adopting creative ideas in their business firm.
Digital technology can influence the productivity of the business with various tools like
Gymshark can manage time calender app so that it can specifies time duration in which the goal
can be completed. On the other hand it can also utilize the free applications like Facebook to
manage its work to analyse demands of the customers. There are different kinds of websites and
apps that can use to identify the customer feedback and to kn ow the quality of the production
which they wanted to purchase (Bratton and Gold, 2017). Because when the organization will get
clear feedbacks from the customers then it will estimate the production requirement. Technology
is also made the distribution easy because now the products can be reach to the user within
time and the company can get the revert for the products.
Ascertain the need of implementing social media tools at Gymshark
As per the view of Alwagait, Shahzad and Alim (2015) Social media is necessary for
executing in business organisation which enhancing their profits and income in proper manner. It
will opens the door for the new opportunities for the business making the work easier and
smarter and emphasising the skills of worker altering in more advanced version directing to the
goals effectively. There are various needs of social media within an organisation for increasing
growth or success of business. While implementing social media tool as promotional method so
this will enhancing Gymshark income or profitability in proper manner. It will enhancing the
brand awareness among people regarding firm products and services. Along with this, social
media help in making strong connection between customers for satisfying their needs and
requirements. This will also aid in increasing company brand awareness which attracting large
number of buyers towards its services or products. While implementing social media in the
business organisation so this will help in promoting company goods or facilities to domestic as
well as international customers.
Impact of social media in current business environment
In present era, it is determined as digital is used in every organisation for increasing
business growth and gaining success. Such technologies are revolutionised way of working of
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the firm. There are various advantages while implementing social media in an organisation such
as accurate usage of resources and it will not waste. Along with this, technology can carry out
major changes in their goods so this will increasing their market efficiency effectively.
Following are major impact of social media are described as under: Effect on operating cost – An enterprise required to use various technologies which
reduces their operating cost (Cascio, 2018). There are different methods and techniques
that are used by investigator so this will help in conducting business activities properly. Improvement in communication – The company technology will assist firm for
developing and improving effective communication procedure of the company. There are
different types of methods which can utilise for doing such kind of communication such
as message, emails, video calls, etc.
 Enhancing in productivity – For Gymshark, it is required for enhancing their company
productivity by adopting best suitable techniques so that employees are able for
conducting their work in better way and complete it within given time frame. In addition
to this, firm are capable for reducing their labour cost and it will provide benefits to
employees.
Importance of social media tools in achieving growth and success in an organisation
Social media is important for company development and success in current era. With the
rising in the number of people along with social media sites so this will became larger in
upcoming years. Social media is very vital for an organisation for developing organisational
performance in better manner. Along with this, social media help in performing each function in
proper way and reduces the workload of employees. There are various technologies which also
help business management for making appropriate plans and strategies for enhancing company
growth (Berman and et. al., 2012). There are various significance of social media for enhancing
Gymshark growth and success are described as follows: Enhancing brand awareness – The social media help firm for increasing brand
awareness among people which gaining attention of customers towards services or
products of an organisation. Along with this, it is that tool which assist in identifying
desirable buyer who willing to purchase their company products so they will attract them.
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 Increasing inbound traffic – Inbound marketing is one of the effective way which
generate target traffic to the websites. This is that kind of traffic which transform due to
its relevance. Easily reach with people – Most of the people are not dependent on google search when
they require to connected with other person (Armstrong and Taylor, 2014). Recently,
various search engine where they can easily chat with their relatives, friends and family
members. An organisation adopt social media tool for attracting large number of
customers towards their goods or services.
 Fully satisfied their customers – With the help of social media, the company can easily
satisfy their customers by providing them desired goods and services. By social media,
Gymshark can connect with their domestic and international customers and offer them
various new products or facilities in effective way.
RESEARCH METHODLOGY
In research methodologies for conducting research systematic plans are design. It is the
process which is used to collect data and information from different sources for purpose of
making decision related to business (Skiera, Hinz and Spann, 2015). Research methodologies
includes publication research, interview, survey and other research techniques and it may include
both present information and historical information. In other word it is determine as variety of
plans which major aim is to conducting investigation in specific way. It is one of the important
part of research which can be laid down towards appropriate tools and methods which is selected
to complete research in effective manner.
Type of investigation
The research type must be separated from each other so it is responsibilities of researcher
to adopt type of research according to the project. Their are two type of research which is
qualitative research and quantitative research. Qualitative research is type of research which
relies quality of information or data so that it is totally depend upon gathering and collecting of
data in better manner. Quantitative research is systematic empirical investigation of the
observable phenomena by using statistical, mathematical or computational techniques. In current
investigation qualitative research method is used in which there are numerous facts and figures
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that is consider for major aim that is towards achieving proper outcome in effective and efficient
manner.
Research Design
Research design is type of formate of research which describe whole pattern of the
research and main objective of it is to conduct research project in effective and appropriate
manner. This will include framing goal, objectives, gathering required data , selecting different
techniques and methods of analysis, time, cost, several responsibilities, actions and so on.
Investigation design can be of three type such as descriptive research, exploratory research and
experimental investigation design (Paton and Johnston, 2017). The major purpose of this
investigation, descriptive design is chosen in this due to that, it is majorly based on qualitative
research in effective way. In can be based on one of the particular and study. Descriptive
investigation is used in current period of time so that it can be conducted generally by evaluating
and assessing basic data and information in effective and efficient manner.
Research Philosophy
According to this sector, research philosophy is determine as different type of source,
name and also development of appropriate knowledge of researchers. In another simple word it
is refers as evaluating and maintaining particular data in appropriate manner. Along with this,
this is divided into two parts such as interpretivism and positivism. In current assignment or
report they select interpretivism research because through it researcher can provide qualitative
research that is based on required data and information in effective and efficient manner. Also
this is completely based on human nature, there are various type of role which is termed as social
actors. This represent the role of another person according to the investigator actual meaning.
Research Approach
Research approach is one of the most powerful apparatuses of investigation that gives
assistance in conducting appropriate research practices for identifying various different ways so
that researcher can get accurate result and outcome (Bonsón, Royo and Ratkai, 2015). The
research methodologies is divided into two fundamental approaches of research which is
inductive approach and deductive approach of the research. For this project, inductive approach
is taken into consideration so that it determine as subjective information and data. Its suggestion
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is based on accessibility of statistical points of data and information that is collected by its
specialist.
Research approach is the approach plan which is create implication from collected
information through particular goal and which help them in identifying hypothesis connection
and relation in appropriate manner. Along with this, inductive approach which is used in this
project, it didn't keep any expert from hypothesis regarding complete details of the examination
questions that could be properly investigate.
Data Sampling
For researcher it is necessary and important to conduct effective and appropriate
investigation on high level and also to collect facts and figures that is related to a person. So that
population is divided into desired sample which is used for main objective conducting researcher
in the better manner (Schaltegger and Burritt, 2017). Sample represent the number of people at
huge number. The size which is chosen and taken for main motive is of 40 respondents. In this
there are two type of data sampling approach or method that is probabilistic and non
probabilistic. Non probabilistic has been taken for conducting and determining particular
research.
Ethical Consideration
For conducting specific research it is one of the most appropriate and important factor.
The investigator or researcher go through different type of problems and issues when they are
conducting effective and appropriate research, such type of issues are required to highlighting
and addressing major and important factors in better manner. This type of investigation are
conducted in appropriate and effectual manner in the given period of time. Researcher can do the
investigation when they want to gathering and collecting data and information of the respondents
which is quite personal in nature, so it is the responsibility of researcher to does not leak their
personal data and information to anyone (Kasemsap, 2017). The major goal and objective of
investigation is fulfilled in the most appropriate and effective manner of desire. Along with this
the research must be completed in given period of time and money that is allocated to the
investigator for a particular project.
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DATA ANALYSIS
Data analysis is the procedure which includes cleansing, inspecting, transforming and
modelling data with the end goals of useful data and information in better manner. Data analysis
has various facts and approaches which encompass different methods and techniques under
variety of factors and aspects (Raichstein and et. al., 2017). Along with this, it is the process of
systematically applying statistical and logical methods in order to described and illustrate
company details and data.
Questionnaire
Q.1. Are you aware about social media ?
 Yes
 No
Q.2. What are the main issues and challenges of social media occurs within Gymshark ?
 Limited reach
 Lack of authenticity
Q.3. Does social media help in gaining high income and profitability to Gymshark ?
 Yes
 No
Q.4. Can social media assist in smoothly running of business functions and operations
effectively ?
 Agree
 Disagree
Q.5. Does social media help in attracting large number of customers towards company
products?
 Yes
 No
Q.6. Do you think social media impact on organisational performance and success ?
 Agree
 Disagree
Q.7. What are the advantages of using social media channels within Gymshark company ?
 Develop relationship
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