Bsbwrt401: Plan for a Social Media Post: DAWG Case Study

This assignment focuses on creating a plan for a social media post for DAWG, a dog boutique franchise, as part of the BSBWRT401 unit. The task involves analyzing a case study about DAWG, a business that started in 1996 and expanded to include multiple franchises across Australia. The plan requires a task analysis, generation of ideas, research, and the creation of an outline for an online article or blog post, approximately 300 words in length. The assignment emphasizes understanding DAWG's business model, services (including boutiques, salons, and dog-sitting), and its expansion through franchising. The plan must adhere to DAWG's style guide, which emphasizes clarity and simplicity. The student is expected to determine categories, logical sequences of data, and formatting styles to achieve the document's objectives. This planning stage is the first step towards writing and editing the final draft of the social media post.

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Social media post for Dawg
Dawg is a business that helps people of NSW to manage their pet. Dawg boutique is helping
society by developing coats with a creative design for all kinds of dogs. If people love their
pets, they will automatically love the Dawg boutique. Two founders of this associated are
Daniel Bloom and Marylin Blooms. Higher knowledge about dogs and their preferences are
the key to the success of this organization. One can trust this duo when collecting coats for
their dogs. They understand the emotion of people regarding their pet. It is important to know
the process of looking after pet dogs (Caringpets.org, 2019). This organization has started its
journey in 1996. Till that time, they are continuously improving their products and services to
satisfy the needs of their customers. Review of their satisfied customers is helping this
company to identify areas of development. At present, they have more than 40 shops within
the nation. This organization is effective in communicating with their customers to
understand their demand. Customers can feel that this company is putting efforts to fulfill
their wish, happy faces of customers and their pets are the motivation of the owners.
Innovative approach and urge to change thinking process as per market trend is helping this
association to serve best quality product and services.
Dawg creates and offers coats as per different choice of people regarding pets. This company
arranges canine health programs for dogs where free health check-up of private and street
dogs are done. On the other hand, this organization follows eating habits of different dog
breeds and consults with experts to get a better knowledge of food for dogs. This approach is
helping the owners to prepare and sell nutritious supplementary food for different dog breeds.
They believe that dogs are not just a pet animal, but these are best friends of people. Its is the
duty of Dawg to help people to perform their moral duty towards their pet.

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Reference
Caringpets.org. (2019). Caring Pets. retrieved on 18th July 2019, from
https://www.caringpets.org/