Event Planning Report: Social Media Marketing for Event

This report focuses on event planning, specifically highlighting the use of social media for promotion and its impact on tourism. The report outlines a seven-stage process for event planning, emphasizing the importance of social media strategies. It details how social media platforms can be utilized to reach a wider audience, promote events through visual content, and engage with potential attendees. The report also discusses the use of different social media platforms like Facebook, Instagram, and LinkedIn, along with the content strategies for each to maximize event promotion. The report also mentions the use of celebrity endorsements to attract more guests and promote the event. Overall, the report aims to provide a comprehensive understanding of how social media can be leveraged to enhance event success and tourism promotion, supported by academic references.

Successful Social Event

Table of Contents
Seven Stages of Event Planning..................................................................................................1
Social Media Planning.................................................................................................................1
Content use for Promotion...........................................................................................................1
REFERENCES................................................................................................................................2

Seven Stages of Event Planning
Nizhny Novgorod and Trieste are one of the most important spot in respective country.
As per the view of tourism it has huge scope of tourism attraction. It is important to improve the
tourism in the country to generate profit that can be helpful for the development of company. For
this a musical event was launched and planned to attract more tourist in country. For the
development of event plan different steps are followed. All these seven stages are followed in of
development are social media strategy and planning, social promotion, make most of event,
reach the people who are not able to be their in event, keep momentum in favour of tourism
promotion and measuring and reviewing the event.
Social Media Planning
Social media planning is the best way to perform the promotion of an event. Social, media
provide huge platform to organization to reach to the large number of audience. This can help the
organizer to communicate with more people in the effective manner. Social medial platform
provide the user to promote the event with pictures of place to attract more tourists at place.
Content use for Promotion
For different social medial platforms are used for online promotion for the event that is
used to improve the tourism in cities (Hays, Page and Buhalis, 2013). There is different type of
content is used for different social media site. For Facebook different pictures and videos of
locality and information is posted. On Instagram high definition pictures and posters are used for
promotion. For linked in the pictures and videos are uploaded and tagged with respective people
who are associated with event to make people aware of this event. The different celebrity singers
are called to promote the event by tagging this celebrity in the social media posts that are
conducted for event to attract more guest.
1

REFERENCES
Books and Journals
Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use
by national tourism organisations. Current issues in Tourism. 16(3). pp.211-239.
2