Analyzing Digital Marketing: Twitter, Facebook, Instagram Strategies

This presentation provides a comprehensive overview of digital marketing strategies, focusing on the contributions of Twitter, Facebook, and Instagram to brand communication. It reviews examples of how companies like Morrisons, Dyson, and Marks & Spencer utilize these platforms to engage with customers and promote their products. The presentation ranks the platforms in terms of efficiency, concluding that digital marketing is an effective tool for attracting people and fostering communication. It emphasizes the importance of digital marketing in today's world and its influence on individuals' lives, highlighting its role in establishing connections and facilitating effective communication.

Practical Digital Marketing

TABLE OF CONTENTS
• Introduction
• Digital marketing
• Review of digital marketing example
• How twitter has contributed in communication strategy for
Morrisons
• How Facebook has contributed in communication strategy for
Dyson
• How Instagram has contributed in communication strategy for
Marks & Spencer
• Ranking of twitter Facebook and Instagram in terms of efficiency
• Conclusion
• References

Introduction
Marketing is contain as the most
prominent activity which perform
their operations frequently in
order to provide long term
growth so that organizations can
effectively maintain their
performance.

Digital marketing
Digital marketing is considered as
the most prominent element of the
marketing which can providing their
best services to establish effective
communication with employees,
customers, clients, distributor,
retailer & many other people who
are participate in a specific business.

Review of digital marketing example
There are various examples are
considered by the digital marketing
techniques which are playing
remarkable role in the development
of the business's all around the world.
Twitter, Facebook , Instagram all are
most famous and effective digital
marketing platforms.

Twitter
Twitter is a most prominent example
of the digital marketing which is
utilizing by most of the people who
are connected with those people &
whom they like or interested. As per
the study, it can be identified that there
are more than 199 Million people bare
active on Twitter regular basis.

Face book
Facebook is most famous social
media platform which utilizing why
most of the people all around the
world. As for the study it is
measured that 2.7 Billion users are
actively use this social media
platform monthly basis.

Instagram
Instagram is also a most popular
social media platform among youth.
It is analysed that more than 1
billion users are providing their
active participation on Instagram
and also so stay connected with this
platform to establish effective
communication and also follow
their interested people, businesses ,
celebrities.

How twitter has contributed in
communication strategy for Morrison's
Morrisons is the largest British
multinational retailer organization
which mainly providing house
holding, clothing, food items and
many other products nationally and
internationally. Morrisons is
providing their services since 1899
and build strong customer base.

How Facebook has contributed in
communication strategy for Dyson
Dyson is multinational
technological company that
mainly established in 1991 by
the James Dyson. Dyson is
very much active on Face
book ok and provide their
participation to promote their
technological products in this
platform

How Instagram has contributed in
communication strategy for Marks & Spencer
Marks and Spencer is the most
popular multinational British
brand which mainly
established in the year 1884
by the Michael Marks &
Thomas Spencer. This
company is famous worldwide
& offering clothing, house
hold & food product most of
the foreign countries

Ranking of twitter , facebook and instagram
in terms of efficiency
All the digital marketing platform
like Twitter, Facebook &
Instagram can show their effective
participation in the development
of the business. it is analysed that
there are lots of benefits are
contained by the companies to
utilize Twitter more as a digital
marketing platform

Conclusion
As per this PPT , it can be concluded that digital marketing is
now become more effective & influence which taking place in
every individuals life. Digital marketing is helpful to attract
the people & stay connected with the other people so that
people can effectively communicate with other people.

References
 Verma, K., Malik, S.K. and Khanna, A., 2020, February. A
novel approach to improve website ranking using digital
marketing. In International conference on innovative
computing and communications (pp. 265-278). Springer,
Singapore.
 Yamin, A.B., 2017. Impact of digital marketing as a tool of
marketing communication: a behavioral perspective on
consumers of Bangladesh. American Journal of Trade and
Policy, 4(3), pp.117-122.

Thank You